project estro_linkedin
TRANSCRIPT
Project Estro
Karen Brady
Tsien White
Samuel Sutanto
Foldable heels for your daily business
Problem Statement
• There’s a need for comfortable footwear
• High-end shoe is limited to one type either high heels or flat shoe
• Easy switch from formal to casual without to carry extra shoes
• Focus mainly on business women
What’s available right now?
What’s available right now?
What’s available right now?
Mission and Goals
• Market leader in high-tech shoe design
• Increase flexibility and shoe choice for women
• Maintain quality and style
Assumptions
• Utilize current manufacturer for body and sole of the shoes
• Seeking new manufacturer for heels• Shoe will be packaged at the existing
packaging supplier• Distribution channel will be the same
as current shoes
Scope Statement
• Market Analysis• Patent Plan• Budget Analysis• R&D Product Specification• Supplier Chain Plan
Work Breakdown StructureEstro1.0
Market Research Analysis
1.1
Competition Analysis1.1.1.1
Niche Market Studies1.1.1.2
Patent Plan1.1.2
Budget Analysis
1.2
Preliminary Cost
Benefit Analysis
1.2.1Identify Profit
Margin1.2.1.1
Sales Projection
1.2.2
R&D Product Specification
1.3
Design Concepts
1.3.1
Supply Chain1.4
Find Shoe & Heel manufacturer
1.4.1
Market Survey1.1.1.3
Engineering of Heels
Design1.3.2
Shoes Design1.3.3
Online market studies1.1.1.4
Point of purchase studies1.1.1.5
Patent Investigation
1.1.2.1
Identify Risk
1.2.1.2Identify ROI
1.2.1.3
Identify R&D Cost
1.2.1.4
Identify Production
Cost1.2.1.5
Material Research1.3.3.1
Material Research1.3.2.1
Packaging1.4.6
Quality Assurance
1.4.5
Shipping1.4.7
Identify Hidden
Cost1.2.1.6
Material Sourcing: Heel
1.4.2
Material Sourcing: Upper
1.4.3
Material Sourcing: Sole
1.4.4Prototype I
1.3.4
Prototype II1.3.5
Prototype III
1.3.6
Finalize Material
1.3.7
Market Studies1.1.1
Success Criteria
• Provide interchangeable shoe for women
• Engineering and R&D design to fit per market demand
• Using our established market to introduce the shoes
Network Diagram18
27Market Studies
1.1.1(10 days / 0 float)18
27
1 4
Competition Analysis1.1.1.1
(4 days / 5 float)6
91
8Niche Market
Studies1.1.1.2
(8 days / 1 float)2
9
3 6
Patent Plan1.1.2
(4 days / 33 float)36
39
10 17
Market Survey1.1.1.3
(8 days / 0 float)10
17
1 9
Online market studies1.1.1.4
(9 days / 0 float)1
91
2Point of purchase
studies1.1.1.5
(1 day / 7 float)9
9
1 2
Patent Investigation
1.1.2.1(2 days / 33 float)34
35
40 40
Identify Profit Margin1.2.1.1
(1 day / 0 float)40
4040
43Design
Concepts1.3.1
(4 days / 0 float)40
43
52 61
Engineering of Heels Design
1.3.2(10 days / 0
float)52
61
44 51
Shoes Design1.3.3
(8 days / 0 float)
44 53
62 63
Material Research1.3.2.1
(2 days / 0 float)
62 63
52 54
Material Research1.3.3.1
(3 days / 9 float)
61 63
68 69
Finalize Material
1.3.7(2 days / 0
float)68
69
70 73
Prototype II1.3.5
(4 days / 0 float)
70 73
74 81
Prototype III1.3.6
(8 days / 0 float)
74 81
70 77
Find Shoe & Heel manufacturer
1.4.1(8 days / 4 float)
74 81
87 90
Packaging1.4.6
(4 days / 0 float)
87 90
82 86
Quality Assurance
1.4.5(5 days / 0
float)82
86
91 94
Shipping1.4.7
(4 days / 0 float)
91 94
70 73
Material Sourcing: Heel1.4.2
(4 days / 8 float)78
8170 71
Material Sourcing: Upper1.4.3
(2 days / 10 float)80
81
70 71
Material Sourcing: Sole1.4.4
(2 days / 10 float)80
81
64 67
Prototype I1.3.4
(4 days / 0 float)
64 67
28 31
Identify Risk1.2.1.2
(4 days / 0 float)28
3128
28Identify ROI
1.2.1.3(1 day / 3 float)
31 31
28 29
Identify R&D Cost1.2.1.4
(2 days / 2 float)30
3128
30Identify
Production Cost1.2.1.5
(3 days / 1 float)29
3128
28Identify Hidden
Cost1.2.1.6
(1 day / 3 float)31
31
32 39
Preliminary Cost Benefit Analysis
1.2.1(8 days / 0 float)
32 39
28 30
Sales Projection1.2.2
(3 days / 9 float)37
39
Schedule/Gantt Chart
Schedule/Gantt Chart
Budget
Risk Log
Quality Assurance
Patent Investigation
Thank YouKaren Brady
Tsien White
Samuel Sutanto