project description objective understand how sme’s use internet and social media for their...
TRANSCRIPT
Project Description
• Objective Understand how SME’s use Internet and social media for their international marketing strategies
• We see that more and more small companies are using Internet and social media to reach international markets, for distribution, promotion, customer service, etc.– But is it true? Which companies? Why? How? Through which means?
• Content analysis of websites
Introduction
Project Description
• Each student will be assigned to analyze 8 websites and you will be provided an Excel coding sheet to fill. You will be notified by e-mail on 9th of October.
• In two weeks, on October 23, e-mail [email protected] all your excel sheets coded as a group (32 to 40 excel sheets)– Title of excel documents:
Groupnumber_StudentName_Websitename• EX: GR1_Meier_Amazon
• Mael will integrate these separate excel sheets into one for your group and e-mail you back on October 26.
• As a group, you will have a gathered data (total 32-40 websites) and you conduct analyses.– In this process, free your mind, be creative, and curious! Ask certain
questions and try to find answers to these questions in your data!
Content Analysis Process
Project Description
• At the end, write a short report (5 pages) as a group, which includes:– Basic descriptives of group’s websites (frequencies,
percentages)– Analyses, observations, and findings– Use your course slides, look at international marketing theories
mentioned in class and make a connection to the course in explaining things
– You are free to create your own outline. But don’t forget to have a good structure and flow in your report
– Use Times New Roman, 12, 1.5 paragraph space
Report
On December 18:Email electronic version of your report to instructors and the assistant
Title: GR1_ReportBring paper version of your reports to class
Project Description
• When you have questions while coding websites, before e-mailinig us:– Check document uploaded on the website, which provides information
about content analysis questions– Check Q&A section on course website
• Don’t worry, we will not use your individual responses and we will anonymize results
• If you don’t have facebook account, you can use this account below for the project– Email: [email protected]– Password: mijenean84
Questions?