Content Strategy

Project Definition The purpose of Innovation Greenhouse(IG) is to help develop the ideas of students who are looking to transform these ideas into workable projects and businesses.

In order to develop a content strategy for IG’s site, we did a landscape analysis in which we studied three different Innovation/Entrepreneurship sites. Once we reviewed each of these sites, we then did a general quantitative audit of each of the components that make up the sites. This audit gave us a better idea of what already existed on the site, in terms of the number of pages and what those pages contained, so that we had a starting point to work with once we started developing the content strategy. We also did a more in depth qualitative audit, which we used to determine what content was useful and what was not. We drew similarities between the content on these sites, as well as how it was organized, compared to IG. As the final step in the landscape analysis, we wrote a report where we discussed what IG did well, and what they needed to do better, based upon the information that we had gathered from the other sites.

Project definition phase. What are you doing? - We are developing a content strategy for Innovation Greenhouse to help the site properly convey the program’s mission and what goes on in order to accomplish this mission. This content strategy development includes: full quantitative and qualitative audits on the current IG site; a content strategy report that defines our strategy, audience, and voice; and a brief social media overview in which we will discuss IG’s current social media usage, what we found with social media on the other sites in the landscape analysis, and the ways that IG could improve its social media experience.

Why are you doing it? - We are developing this content strategy to improve the content of the site by making IG’s purpose and goals more clear. Our goal is to make the site more user-friendly, and to garner publicity for IG through improved social media use, to give students a better understanding of what IG is and how it can help them.

What is the overall goal of the project? - Our goal is to help IG get the word out to students who have ideas that they wish to develop, and to sponsors who are willing to contribute their support and funding for these various projects.

Statement of Core strategyTake the sketch of the existing site and skillfully paint it into a flourishing masterpiece that depicts Innovation Greenhouse as the canvas of creations.

Personas

Persona Music/Art Student

Fictional Name Jordan LeClaire

Job Title/Major Responsibilities

Gives informational tours for prospective students considering the College of Visual Arts and Design at UNT

Persona Engineering Student

Fictional Name Kenneth Gatts

Job Title/Major Responsibilities

Gives informational tours for prospective students considering the College of Visual Arts and Design at UNT

Demographics 22 years oldUndergraduate StudentPart-time workerAbove average math SAT/ACT score

Goals and Tasks He is a student that is  looking to share his innovative idea. Has interest in making a large cash profit out of itHe enjoys working with computersProficient at Java and HTMLHas a website that includes a blog and random topics about his interests.

Environment Spends most of his time on the internet, looking for ways to complete his projects and arguing his opinions on random “geek” culture topics.

Demographics 20 years oldSingleSecond year college studentArt MajorPart-time job on campus

Goals and Tasks She is creative and she expresses herself through her art. She has been awarded prizes for her art in the past, but she does not know how to get her work out there now that she lives in her new college town. Her main focus is photography, but she also does well in drawing and painting, and she wishes to find a place to display her artistic talents.

Environment She does well with both digital and film cameras, and with software programs like Photoshop. She is also capable of developing her own print photographs, and she regularly shoots and edits photos, whether in a dark room or on the computer.

Persona Potential Sponsor/Supporter

Fictional Name Mike Smith

Job Title/Major Responsibilities

Managing director for a venture capital firm

Demographics 48 years oldMarriedTwo childrenHas an MBA

Goals and Tasks He is analytical and responsible for evaluating the terms and value of deals and potential investments. He is keenly aware of potential risks as well as potential reward and benefit for each idea/startup. It is important to sell him on the credibility of the program/program director. He needs to trust the program and the information he is being given.

Environment He is comfortable using a computer. Research and Internet use are an important use of his job. Both his office and home have a fast Internet connection and he

spends an average of 2-3 hours on the computer at work.

Voice and Tone GuidelinesNancy’s passion and enthusiasm for students’ ideas is the heart of the Innovation Greenhouse. That same passion and enthusiasm should be evident in the content of the website. Her authority, knowledge, and experience is essential to the program’s success, and the website should demonstrate that. Content should be supportive, helpful, encouraging, and reassuring to the reader. Users need to trust that the Innovation Greenhouse cares about the success of their ideas and has the expertise and resources to help them achieve that success. The tone of the content should ensure they feel that way.

Home

About Us

NewsNews Article

(Sample)

Calendar

Programs

Inspiration Award

TechMill Denton

Music & Art

Showcase

Campus 2.1

Visit Us

Support Us

Site Map

IMAGE BANNER

Video

Links to Calendar events

Upcoming Events

Home PageThe purpose of the home page would be to get anybody visiting the page interested in Innovation Greenhouse. Innovation Greenhouse needs more students to come and submit their ideas. If their website somehow becomes popular, more students will visit, and that will increases the chances of having submission ideas.  The home page is the main attraction of the website, If it gets a good feedback from visiting guests, the website could grow. Growing could lead to many positive changes; people visiting would tell others, thus making the website more popular than before. Keeping the front page simple and readable will be the key.

Page LinksThe page links should remain in the home page. The way it is placed on top of the banner is just perfect.

Image BannerThe home page will have to keep some of the stuff on it the same. The UNT style header and footer will have to remain because it is a UNT website. The “innovation greenhouse” banner is great, but  it could use a little more graphical elements; maybe a watered down photo of a room within the innovation greenhouse building.  The photo slide should stay, but the photos need to change. The photos should consist purely of pictures that are involved with innovation greenhouse. The photos could contain pictures of their location, students who submitted ideas, or just anything that involved the organization internally. The slide should also be able to be clicked back and forth. This way, the people who visit the website would get a nice look at what actually happens within the organization.

Upcoming EventsThe upcoming events should stay, but the way it is hyperlinked should be changed. The links should not change color or effects. The events should be linked to the calendar page. Once a link is clicked, it will be taken to where the rest of the events are being displayed on a calendar.

VideoThe video will be necessary to the homepage. It should be a quick one-minute to two minutes video. The one that is up currently will work just fine; maybe consider making a new one with more current endeavors. Visitors of the site need a brief animated way to get a quick description about the site.

ABOUT US

ABOUT INNOVATION GREENHOUSE

About UsThis page will be a new tab that will be added in the navigation bar on the Innovation Greenhouse web site. It includes background information and a mission statement for IG which gives the user the specifics of the program and its purpose. This tab will be included in the navigation bar, second only to the “Home” page, to allow easier access to vital information pertaining to the program’s capabilities.

About Innovation Greenhouse>Do you have an idea for a business? Is there  a product you want to get on the market? Are you looking for help with your entrepreneurial ambitions? At Innovation Greenhouse, we help grow your ideas! We will make sure you get the help and support you need to develop your ideas into marketable products and businesses. Whether you need mentoring, or help with finding investors, Innovation Greenhouse will be with you every step of the way. >Created by Nancy Hong in 2013, Innovation Greenhouse was developed to encourage students in their entrepreneurial interests at the University of North Texas. The program focuses on the importance of innovation, whether it be in the corporate world or in the student’s own endeavors. Programs such as the Inspiration Award and Campus 2.1 appreciate these innovative ideas and encourage their development through prizes and recognition, as well as the possibility of implementation, within the Denton community. As the founder of Innovation Greenhouse, Nancy is interested in helping students succeed in their entrepreneurial endeavors and in the workforce.

ImageInclude an image of Nancy Hong working at Innovation Greenhouse headquarters, preferably with a student.

LATEST NEWS

NEWSNEWS

NEWS

NEWSNEWS

Links to article

NEWS

News We decided to keep the news page. The purpose of the news page is to display news about the organization. The news needs to have its own page mainly because not many people would immediately care about news. Putting news on the front page would be adding unnecessary content to the front page.

Design NotesThe news page could use a little tweaking. We suggest you make two news archives appear side by side. It makes easier to go through the news feed. Scrolling down and seeing news one by one could get a little boring. The news should continue to link to the different articles where they are posted. The pictures should remain on each link. The little description about the article that is currently being used on the pictures will do just fine. The news page is just fine as it is, only suggestion is making it a two by two feed.

LINKS TO ARTICLE ON NEWS ARTICLE TITLE

News StoryEach story featured on the “News” page will link to the full-page article hosted on the Innovation Greenhouse site, similar to the way the site currently functions. However, some design changes have been made to streamline the appearance of the page and to provide the user with easier access to the original article.

Design NotesEach news article will feature the title of the article, followed by the name of the site the article came from. The title of the article should function as a clickable link to the article hosted on the original site.

>Denton Invites SXSW to Come Create source: discoverdenton.com

The images associated with the articles should be half the size they currently are. If there is only one image, it should be featured in the top right corner of the article, as is indicated in the wireframe. Additional images should be placed appropriately within the body of the article, but should only take up one column of the page, not the entire width.

Since these articles are coming from outside sources, we are making no suggestions for actual content, but adjusting the layout of the content should make the pages look more consistent and improve the reading experience for the user. Giving direct access to the originators of the article helps users see that Innovation Greenhouse is getting attention from outside entities. This increases your credibility and encourages users to get excited about what you are doing.

CALENDAR

DAY DAY DAY DAY DAY DAY DAY

EVENT

CalendarWe changed the “Events” page to this “Calendar” page to make the calendar of events easier to locate and utilize. The information on event details that originally linked from the “Events” page has been included in the calendar, with more detailed descriptions that are located on the “Programs” page.

Calendar

May 2015

Sunday Monday Tuesday Wednesday

Thursday Friday Saturday

Code Camp Monthly Event (Denton ISD Only)

PROGRAMS

IMAGE BANNER

LINKS TO FULL PAGE

LINKS TO FULL PAGE

MUSIC & ART SHOWCASE

TECHMILL DENTON

LINKS TO FULL PAGE

INSPIRATION AWARD

HACK DFW

LINKS TO FULL PAGE

CAMPUS 2.1

ProgramsWe added this page to provide a central location for users to learn about all of the programs Innovation Greenhouse is involved with. Users will find a short, descriptive paragraph that summarizes each program. If clicked, these paragraphs link to a full-page description of the program, along with any associated images or videos.

Image BannerThis banner should scroll images of UNT students participating in these programs. It should be kept up-to-date, so users are able to see themselves students that they know participating in inspiring and exciting events. This will encourage further participation.

Inspiration AwardThe title of this section should be an active link to the full-page description of the award.

>The Sherman/Barsanti Inspiration Awards seek to reward students who exhibit extraordinary originality and dedication to their creative pursuits and who have a marked capacity for self-direction. These awards are intended to encourage students of outstanding talent to pursue their creative, intellectual and professional inclinations. Open to students from all disciplines, the Inspiration Awards help students advance their expertise and engage in bold new work. Any original project may be nominated for consideration.

TechMill DentonThe title of this section should be an active link to the full-page description of the program.

>The TechMill is a non-profit organization and coworking space led by a group of entrepreneurs, techies, and software developers in Denton with a mission to develop and promote the city as a startup hub in North Texas. They work with Innovation Greenhouse to create a fertile environment for student ideas to grow into businesses.

Music & Art ShowcaseThe title of this section should be an active link to the full-page description of the program.

>The Third Friday's Music & Art Showcase is dedicated to providing promotional opportunities for up-and-coming local musicians and artists, while also connecting our students and staff to the thriving fine arts culture in Denton. Each Showcase features a new batch of artists, many of which are UNT students, as well as at least one local Food Truck. With this Showcase, our goal is to provide opportunities for these artists who may not be able to do the same for themselves, so they receive the

amount of support from their community that they, as well as other artists, rightfully deserve. 

Campus 2.1The title of this section should be an active link to the full-page description of the program.

>Campus 2.1 asks students to identify underutilized or wasted resources on UNT’s campus and come up with ideas to put these resources to better use. Teams of students present their ideas over the course of two days and compete for various prizes, including gift cards, cash prizes, and a BIG grand prize for the winner! Throughout the event, students have the opportunity to meet students from different organizations and enjoy free food as well as a chance to win raffle prizes.

Hack DFWSince this program is hosted by many Dallas schools, not just Innovation Greenhouse, this title will link to the program’s website (hackdfw.com) but there will not be a page for this program hosted on the Innovation Greenhouse site.

>Hack DFW is a major student hackathon competition held at Fair Park in Dallas. Students from UTD, SMU, and UNT gather to for the 24-hour event to build better software through hacking. The hackathon is free, including Wi-Fi, food, and swag from the event’s sponsors. The contest is judged by some of the biggest tech executives in North Texas, including the president of Verizon and Mark Cuban. This is an amazing opportunity to show off your skills and make huge connections.

NOMINATION PROCESS

ELIGIBILITY

PRIZES

ABOUT THE AWARD

INSPIRATION AWARD

JUDGES

TIMELINE

CRITERIA

Inspiration AwardThis page will be linked to from the “Programs” page through the “Inspiration Award” paragraph description. It features information currently found on the “Inspiration Award” page, but structured in a way that is more useful to the user. Placing this page under “Programs” instead of making it accessible through the navigation bar gives users better context for how the program functions within the organization.

Image/VideoInclude images of participants and the informative video currently hosted on the “Inspiration Award” page.

About the Award>The Sherman/Barsanti Inspiration Awards seek to reward students who exhibit extraordinary originality and dedication to their creative pursuits and who have a marked capacity for self-direction. These awards are intended to encourage students of outstanding talent to pursue their creative, intellectual and professional inclinations. Open to students from all disciplines, the Inspiration Awards help students advance their expertise and engage in bold new work. Any original project may be nominated for consideration.

Prizes>First Prize: $10,000>Second Prize: $3,000>Third Prize: $1,000

Eligibility>All undergraduate and graduate students enrolled full time and earning a UNT cumulative grade point average of 3.0 or higher are eligible to be nominated.

All eligible nominees will be informed of their nomination by email. The selection committee will identify five finalists for the Inspiration Awards.  Finalists will be notified by email regarding their selection. If a finalist’s notification is returned as undeliverable, the finalist will be disqualified and an alternate finalist will be selected.

The finalists must be available to appear in person for the final presentations.

Nomination Process>Any current UNT faculty or staff member may nominate a student for a Sherman/Barsanti Inspiration Award. Students must be nominated. Self-

nominations will not be considered. Nominations must be received by 5 p.m. January 31, 2016.After a nomination has been submitted, the student/nominee will be sent a confirmation e-mail with a URL at which they can submit their projects for judging. Student submissions are due by 5 p.m. February 15, 2016.>Nominations must include A full and complete nomination formAn essay not to exceed 1,000 words that clearly states why the student’s work is inspiringAn example of the student’s work being nominated for consideration (submitted by email to nancy.hong@unt.edu)>Things to noteOnly one nomination per student may be submitted.Entries, including supporting materials, will become the property of the university and will not be returned. The university assumes no responsibility for lost, late, illegible, incomplete, mutilated, damaged or misdirected entries.

Criteria>Any original creative and/or unique project, application, invention, musical or literary composition, art or media work is eligible. Judges will determine the finalists and winners according to the following criteria:>QualityThe nominated work demonstrates excellence, showcases ingenuity and reveals the nominee’s creativity, passion and unique perspective.>Intrinsic Value and Community BenefitThe nominated work demonstrates meaningful and useful benefits to the community; elicits positive emotions; motivates further actions and inspires community partnership.>OriginalityThe nominated work demonstrates a new and unique concept; showcases a new technique; pioneers an innovative approach to problem solving; or improves an existing process or environment in an unprecedented way.>Contemporary RelevanceThe nominated work demonstrates a visionary or futuristic perspective; addresses the future needs of the community; or speaks to contemporary social issues.>Finalists will also be evaluated on the clarity with which they are able to articulate the creativity displayed in their work and showcase the value of their work to the judges.

Timeline>January 31, 2016—Awards Nomination Deadline

>February 5, 2016—Eligible Nominees Notified>February 19, 2016—Student Nominees Submit Final Project via Website, Dropbox, etc.>March 18, 2016—Student Finalists Notified>March 31, 2016— Finalists Make Presentations to Judges>April 7, 2016—Inspiration Awards Winners Announced at Reception

JudgesInclude pictures and a short biographical line for each judge.

>The Sherman/Barsanti Inspiration Awards will be given annually by the University of North Texas with entries judged by a six-member panel.>2016 Sherman/Barsanti Inspiration Award Judges UNT president Dean of UNT’s College of Arts and Sciences Dean from another UNT school or college as selected by the UNT president Two CEOs from the business community as selected by the UNT president Executive Director of UNT’s Innovation Greenhouse

Membership information

Map

TechMill Denton

About TechMill Denton

TechMill DentonThis page links from the “Programs” page though the “Techmill Denton” link. The purpose of this page is to feature information about Techmill Denton. This page needs to have its own page since it's a different branch of the programs that are associated with innovation greenhouse. You should provide a link to the actual TechMill website, where visitors should go and get more information about it. This page should remain brief and user friendly.

Image/VideoInclude an image or video of the various ways people in the community interact with Techmill Denton.  

About TechMill Denton>Denton's startup community has seen explosive growth recently, setting the stage for unprecedented interest in our city for building startups. TechMill is a non-profit group assembled by members of the community with a common goal: make Denton the best place to start an independent, creative, bootstrapped tech business.  

With it's unique creative culture, major universities, and independent businesses, Denton has the potential to be the most unique startup city in North Texas. TechMill was founded to help Denton realize this potential. We are building, organizing, and advocating the Denton startup scene.

Membership>Co-working at Banter:                               Free Open seating at 10 AM Fast wifi and plenty of outlets Coffee shop attached>Regular membership: $150 per month First available desk Private conference room and phone room Printer and scanner Dedicated power and Internet >Townie Membership: $200 per month Private desk for equipment Regular membership amenities

Map>Include a map of where the TechMill Denton is located, similar to the one that they have on their website. Visitors of the website will have a quick view of where its located, rather than going to the actual website and search for it.

MUSIC & ART SHOWCASE

ABOUT THE SHOWCASE

PAST SHOWCASES

SUCCESSFUL SHOWCASE ARTISTS STORIES

PERFORMANCE CLIPS

Music & Art ShowcaseThe “Music & Art Showcase” tab will be removed from the navigation bar and created as a separate page. This page links from the “Programs” page through the “Music & Art Showcase” description paragraph. The page features information on what the Music & Art Showcase is and the purpose of the showcase, as well as the date and time, and the contact for the event.

About Music & Art Showcase>The Third Friday's Music & Art Showcase is dedicated to providing promotional opportunities for up-and-coming local musicians and artists, while also connecting our students and staff to the thriving fine arts culture in Denton. Each Showcase features a new batch of artists, many of which are UNT students, as well as at least one local Food Truck. With this Showcase, our goal is to provide opportunities for these artists who may not be able to do the same for themselves, so they receive the amount of support from their community that they, as well as other artists, rightfully deserve. 

Past Showcase ImagesInclude images of prior Music & Art Showcases.

Successful Showcase Artist StoriesProvide testimonials from artists who performed in the showcase in previous years.

Performance VideosInclude short video clips of past performances in the Music & Art Showcase.

CAMPUS 2.1

ABOUT CAMPUS 2.1

GOAL

PRIZES

CRITERIA

TIMELINE

JUDGES

Campus 2.1This page links from the “Programs” page through the “Campus 2.1” description paragraph. The page features information on the Campus 2.1 program and Innovation Greenhouse’s involvement. The “Campus 2.1” page is being added to the site under the “Programs” tab to show Innovation Greenhouse’s involvement in other related community programs.

About Campus 2.1>Campus 2.1 is an event that encourages the cultivation of ideas within the student body to improve circumstances by overcoming current problems on the UNT Denton campus through the utilization of existing resources. The program asks students to identify underutilized or wasted resources on UNT’s campus and come up with ideas to put these resources to better use. Teams of students present their ideas over the course of two days and compete for various prizes, including gift cards, cash prizes, and a BIG grand prize for the winner! Throughout the event, students have the opportunity to meet students from different organizations and enjoy free food as well as a chance to win raffle prizes.

ImageInclude images of previous Campus 2.1 events, including contestants and the competition process.

Goal>The goal of Campus 2.1 is to provide hands-on problem solving experience and improve education through the utilization of campus resources.

PrizesInclude a list of examples of possible prizes.

>The group with the winning ideas will receive prizes, and their ideas may be used to improve the campus community.

Criteria>Contestants must compete in groups to find the most efficient and innovative ways to utilize campus resources in order to improve life and education within the UNT Denton community.

TimelineInclude dates for future events.

>The event took place on April 3rd and 4th, 2015, between 12:00 PM and 3:00 PM.

JudgesInclude a list of the judges for the event with a photograph and a short biographical line for each of the judges.

>The contestants will present to a panel of judges, which will be comprised of the senior faculty and administrators of UNT.

COME VISIT US

FROM CAMPUS CAMPUS MAP

FROM 35E

FROM 35W

FROM 35 HEADING SOUTH

GOOGLE MAP

Visit UsThis page contains a lot of very useful, voice-appropriate content and required very little change. As you can see in the wireframe, we restructured the layout of the page slightly to provide a bit of contrast and variety for the user’s eye.

Come Visit Us>Have an idea for a business? Product you want to get on the market? Looking for help on your entrepreneurial ambitions? Stop by Innovation Greenhouse, located in Sycamore Hall, room 119. At Innovation Greenhouse, we help grow your ideas. We'll make sure you get the help and support you need to get your idea further down the line towards the market. Whether you need mentoring and advice or help finding investors, we have the resources to help you succeed. Whatever you may need, stop by and talk to us. No appointment necessary

From Campus>Make your way to Sycamore Hall, noted on the map to the right. Enter across from the Life Sciences Complex and immediately take a left. Go in the glass door on the left, room 119. Take your first left and then follow the hall down to the end where our offices are located.

From 35W>Driving north on I-35W, take exit 85A for I-35E South. In half a mile take exit 466B for N Texas Blvd. Take a left on N Texas Blvd. Continue down N Texas Blvd. and take a right on W Highland St. Continue down W Highland St. and the Highland St. Parking Garage will be on your right. Once on campus, use the map above to make your way to Sycamore Hall. Enter across from the Life Sciences Complex and immediately take a left. Go in the glass door on the left, room 119. Take your first left and then follow the hall down to the end where our offices are located.

From 35 Heading South>Heading South on I-35 Continue onto I-35E S. Take Exit 466B toward N Texas Blvd. Turn left onto N Texas Blvd. Continue down N Texas Blvd. and turn right onto W. Highland St. Highland St. Parking Garage will be on the right. Once on campus use the map above to make your way to Sycamore Hall. Enter across from the Life Sciences Complex and immediately take a left. Go in the glass door on the left, room 119. Take your first left and then follow the hall down to the end where our offices are located.

From 35E>Heading North on I-35E, Take exit 466A toward McCormick St. Turn right onto McCormick St. and keep right for Avenue A. Continue on Avenue A and the Highland St. Parking Garage will be on the right. Once on campus use the map above to make your way to Sycamore Hall. Enter across from the Life Science Complex and immediately take a left. Go in the glass door on the left, room 119. Take your first left and then follow the hall down to the end where our offices are located.

SUPPORT US

Support Us The “Support us” tab will remain on the website. The purpose of this page is to gain supporters in the most respectful way. The description on the “Support us” page that is currently in place will do just fine. The only difference that could help enhance this page, is adding a picture. The picture should contain a group photo of the different students and faculty involved with Innovation Greenhouse.

Support Us>We are currently seeking support for future programs! When you support these innovative and creative events that lead to jobs creation and education for our youth, you are making an investment in our community's future and showcasing your company's commitment to the community where we live, work, and raise our kids.

To make a tax-deductible financial gift please visit our online donation page.(link be provided) If the link does not open, please visit https://development.unt.edu/givenow/givenow_greenhouse.php

If you have any questions or would like to contribute through mentorship, in-kind donations or services, or any other way, please email Nancy J. Hong, Executive Director for the Innovation Greenhouse at UNT at nancy.hong@unt.edu.

Thank you and "Let's grow ideas!"

ImageAs mentioned, the photo should be a group photo of students and faculty. The photo would give the sponsors or actual supporters a heart-warming look of what they are investing in.

Social Media StrategyInnovation Greenhouse is currently involved in social media, yet it does not seem like the Twitter and Facebook pages get the frequent amount of updates they should. Being involved in a social media platform is an ideal step if you are looking for more people to know about the organization. Having a presence now means that you can start accumulating users or followers to be on board. They will share Innovation Greenhouse news to their other social media friends, which could lead to growing IG as a whole.

UIC used Facebook to post photos of their innovation organization surroundings and people that are involved. We believe this is an efficient way to show off pictures of the organization. Pictures are always a nice way to introduce someone to something new and to give people a connection to the organization and the people who are involved in it. UTD used Twitter to post lists and motivational news articles. This will blend in well with the message that they are trying to send to the students. Innovation Greenhouse should utilize these methods in order to catch up to the rest of these schools. The organization will gain followers through time, and more people will come to know of Innovation Greenhouse at UNT.

We envision IG improving its social media usage in various ways.  We have noticed that IG’s social media sites don't get updated as frequently as it needs. Posting at least once a day would prove to be enough; people don't like being over fed with news. Posting around peak times, when the most amount of people are on a particular platform would be ideal. The ideal time to post on Facebook would be between 9 AM to 7 PM during a regular workweek, 1 PM and 3 PM are the peak times for “shares” and “likes”. Twitter’s peak time is noon, and between 5 PM and 6 PM in a regular workweek. Posting at these times raises the chances of other people actually seeing IG’s posts and bringing in more traffic towards IG.