project - kaiyodaiglobal.com aeon.pdf–sheng siong supermarket •wet market –tekka centre, tiong...
TRANSCRIPT
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PROJECT
Takashi Mizuno (leader)
Chikako Bannai (subleader)
http://www.bing.com/images/search?q=aeon+%e3%83%ad%e3%82%b4&FORM=HDRSC2#view=detail&id=D0336737FB22A2EE81BE0641FBDCEAB2FB7891E0&selectedIndex=0
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AEON
• GMS(general merchandise store)
http://www.aeonmall.com/business/composition.html
http://www.aeon.info/company/library/hotpress_backnumbers/344/
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CONTENTS
1. About AEON PROJECT
2. Objective
3. Markets in Singapore
4. Types of markets
5. Procedure
6. Results
7. Discussion
8. Proposals
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About AEON PROJECT
• The project by five teams of each country
• Investigation of each country’s AEON supermarket – Especially marine products
• Compare the features of each country
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Objective
Understanding the Singaporean
life
Examine why AEON is not in
Singapore
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Markets in Singapore
• Multiethnic country
• Large gap in economic level
↓
Classified markets in three types and investigate it
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Types of Markets
• Supermarket in shopping center – Cold Storage
• Supermarket on the first floor of HDB – Sheng Siong Supermarket
• Wet market – TEKKA CENTRE, TIONG BAHRU MARKET, etc
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Procedure
Visit the spot and investigate …
Type of
merchandise
Sales method
Price
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Results
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In shopping center
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In shopping center Location Costumer Cleanliness Merchandise Price Sales form Features
Cold Storage (Buona Vista)
Star vista (Buona Vista)
Wide range (many westerns)
Level 5 Few fish whole fish
Packed many meat and cheese
Cold Storage (Orchard)
Takashimaya (Orchard)
Wide range (many westerns)
Level 5 Many kinds of
fish high wide range family
Seafood Market Place by
Song Fish
Star vista (Buona Vista)
Asian Level 5 freeze fish high Frozen packed
Isetan Orchard Asian
(Many Japaneses) Level 5
many fish for Japanese
high many tourists
Kyusyu fair
Fillet Sashimi Packed
Fillet Sashimi Packed
fish from Japan
high
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HDB
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HDB
Location Costumer Cleanliness Merchandise Price Sales form Features
Sheng Siong Suparmarket
Chinatown Chinese Level 4 many living fish
and clams preserve
whole
Giant Ang mo kio Chinese Level 4 some fish whole Packed Chunk
Narrow
Flog, flesh low
low
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Wet market
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Wet market Location Costumer
Cleanliness (level 1 to 5)
Merchandise Price Sales form features
CHINATOWN Wet market
Chinatown Chinese Level 1
garbage left Many amount of
fish Middle
whole, dish sale
TEKKA CENTRE Little India India level 1
garbage left Many kinds of
fish Middle
whole, by weight
TIONG BAHRU MARKET
Tiong Bahru Wide range of race level 3 Many kinds of fish and meat
Middle whole,
by weight
many tourists, Living ware,
wide passage
flog, jellyfish, sea cucumber,
Stingray
prawn, mutton, no pork
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FairPrice
• Founded by prime minister in 1983
• To stabilize food price
• The price is constant at any store
↓
Used in a wide range of consumer
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Discussion
• Difficulty of the new entry – Existing markets
– Land price
– Competitor
– Entry to country was delay
• Singapore’s circumstance of the car – Difficulty of using same business model as Japan
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Proposals
• Impossibility of opening new store in Singapore
• New store in Malaysia
– Iskandar project
• Taking advantage of the new express
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Thank You