progressive disclosure - fluxible 2016 / gajendar

Progressive Disclosure The Fluxible - September 2016

Uday Gajendar, Principal UX Consultant @udanium / [email protected]

Images via Unsplash & Google Images

?value

“Design is one of the most powerful forces in our lives and also one of the most misunderstood.” - Alice Rawsthorn

@udanium #fluxible2016

AFFIRM

CLARIFY

EXPANDv a l u e



UI UX

dialogueDESIGNERS PARTNERS

LOGIC VALUE

CRAFT


UX

BizTech

CEOs

VCs

HR

PARTNERS = Control

Job Spec Promotion Paths

Org & Salary

Biz Strategy Culture & Organization

MoneyMoney


Let’s have an “intervention”!

HR+ Recruiters

CEO+ Executives

VC+ Investors

HR+ Recruiters

CEO+ Executives

VC+ Investors

“Hire a senior UX/UI designer who knows Sketch and codes the front-end.”

“Create a design thinking culture with journey maps!”

“Deliver 10x returns on my investment.”

“Clean up the interface.”

“We need some design thinking.”

“Gotta validate the investment thesis.”


HR+ Recruiters

CEO+ Executives

VC+ Investors

metrics

pixelsmetrics

+Quant validation

Pretty mockups


TradecraftCRAFT Statecraft Stagecraft

LOGIC Functional Political Perceptual

VALUE Impact Influence Inspiration

HR+ Recruiters

CEO+ Executives

VC+ Founders

@ud

aniu

m #

fluxi

ble2

016

Founders & Startups

LOGIC VALUE

CRAFT

Why so tantalizing for designers?

Plant the seeds…early.

Make Startups Great (Again?)


MICRO

MACRO

META

VALUE Impact Influence Virtue

TradecraftFunctional

StatecraftRhetorical

StagecraftPerceptual

PERS

PECT

IVE Cultural

Philosophical


Design design value!

Let’s go Meta.


Designer as Philosopher.Shaping the conscience of an organization. Of an industry. Of a culture.

- Charles Eames @udanium #fluxible2016

Designing = right choices.Decision making from a humanist POV. Intentionality & consequences.

job.


HUMAN

VIRTUESTrust

Respect Dignity

Loyalty

Beauty

Vitality


Create something meaningful

SIGNIFICANCEUtility Story StyleFunction• • •

Are we defining design value the right way?


å

“The deeper purpose of design is to create the possibility of true experience in our lives.” - Richard Buchanan

Just

UsefulPleasurable

Good

Authentic, genuine, resonant, meaningful.


“Humans are unpredictable mushy bags of irrationality and emotion.”

FORCE MULTIPLIER

CRAFT

VALUELOGIC

META

MACRO MICRO

- Travis Gertz


Impact

Influence

Virtue

MICROTradecraft

Functional

MACROStatecraft

Rhetorical

StagecraftPerceptual

METACultural

Philosophical

Uday Gajendar [email protected] twitter: @udanium

Any Questions?Thank you.

VALUEPERSPECTIVE