2012/13

Programme Specification: BA (Hons) Marketing Management and Branding

About the course 1 Name of course and

highest award –

BA (Hons) Marketing Management and Branding

2 Level of highest award (according to FHEQ)

BA (Hons)

3 Possible interim awards – e.g., PGCert or DipHE, etc.

University Certificate (60 CATS) Certificate in Higher Education (120 CATS) Diploma in Higher Education (240 CATS) BA Ordinary (300 CATS)

4 Awarding/validating institution

University of Gloucestershire

5 Teaching institution

University of Gloucestershire

6 Faculty responsible

Business, Education and Professional Studies

7 Mode of study (full-time, part-time, etc)

Full-time and part-time

8 QAA subject benchmark

statement(s) where relevant

General Business and Management

9 Recognition by Professional, Statutory or Regulatory Body (PSRB), to include definition of the recognition

Recognised for exemptions by the Chartered Institute of Marketing (CIM). Successful completion permits direct entry onto the CIM’s Professional Postgraduate Diploma Programme

10 Other external points of reference

The Framework for Higher Education Qualifications (FHEQ)

11 Date of initial validation

May 2006

12 Date(s) of revision

March 2011, March 2012

13 Course aims – a numbered list of the course’s broad statements of intent (likely to be no more than 6)

1. Develop a holistic and in-depth understanding of the field of marketing management, branding and the role that brands play in today’s consumer society and their significance to marketing practice and business (B).

2. Develop an understanding of the external environment within which marketing decision making occurs (B) and appreciate its relationship with other business functions

3. Develop the ability to analyse, evaluate, synthesise and apply knowledge to resolution of practical marketing management and branding problems in a variety of business contexts (B)

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4. Develop an appreciation of the dynamic issues presented by the globalisation of markets, development of new technologies and routes to market and other contemporary issues within the marketing arena, including sustainability and corporate social responsibility. (B)

5. Become a reflective, critical, analytical and innovative thinker who can apply in an integrated way marketing knowledge and skills to the resolution of real world marketing problems to enhance employability (B).

14 Learning outcomes of the course Learning outcomes describe what a student should know, understand, or be able to do at the end of the course. They should be pitched at the specified level of the FHEQ and with reference to University generic level descriptors (I). As the student proceeds from one level to the next, it is assumed that the skills described at the earlier level have been satisfactorily demonstrated. By the end of the course students will have developed:

Knowledge and understanding of:

1. The role of marketing as a functional area of business practice and the strategic significance of branding for today’s businesses, in a variety of business environments both domestic and international.

2. The nature of markets and customers and developing sustainable marketing and branding plans and strategies in a variety of contexts. (B)

Intellectual (thinking) skills: 3. Evaluate current theory and practice through enquiry and analysis and relate this

understanding to the formulation of marketing plans and strategies. (B)

4. Demonstrate the capacity for independent and self-managed and reflective learning and the ability to exercise judgement in a range of situations. (B)

Practical, subject-specific skills: 5. Develop the ability to conduct a situation analysis of the micro, meso and macro

factors affecting an organisation and devise tactical, operational and strategic marketing responses. (B)

Generic, transferable skills

6. The ability to apply theory and solve problems both independently and in group situations utilising a range of communication and numerical skills. (B)

15 Learning and teaching strategy – A range of teaching and learning methods is used on the course, including lectures, tutorials, seminars, computer based marketing simulations, and group work. These will be supplemented by case studies, live consultancy projects, guest lectures, the use of a range of learning technologies and where appropriate work placement. The course adopts an active learning approach and encourages the development of

2012/13

knowledge and understanding through reflection on experience.

1 2 3 4 5 6 M

od

ule

s

MS4101 Y Y Y Y Y

MS4102 Y Y Y Y

MS4103 Y Y Y

BM4103 Y Y Y Y

MS4201 Y Y Y Y

MS4301 Y Y Y Y

MS4104 Y Y Y

MS5101 Y Y Y Y Y

MS5103 Y Y Y Y Y

MS5104 Y Y Y Y

MS5102 Y Y Y Y Y

AD5105 Y Y Y

MS5105 Y Y

MS5301 Y Y Y Y

BM5101 Y Y

MS5203 Y Y Y

BM5109 Y Y Y

MS5406 Y Y Y

MS6101 Y Y Y Y

MS6102 Y Y Y Y

2012/13

MS6133 or

MS6199

Y Y Y

MS6401 Y Y

MS6103 Y Y Y

MS6104 Y Y Y Y

MS6301 Y Y Y Y

MS6302 Y Y Y Y Y Y

MS6105 Y Y Y

BM6105 Y Y

BM6106 Y Y Y Y

BM6104 Y Y Y

Shaded modules are compulsory.

16 Learning and teaching methods

Level 4 Scheduled learning and teaching activities

24%

Guided independent learning 76%

Placement and study abroad 0%

Level 5 Scheduled learning and teaching activities

17%

Guided independent learning 83%

Placement and study abroad 0%

Level 5 – Optional Work Placement

Placement and study abroad 100%

Level 6 Scheduled learning and teaching activities

14%

Guided independent learning 86%

Placement and study abroad 0%

17 Assessment strategy The course is assessed using a variety of tasks that enable learning outcomes to be achieved and demonstrated by the students. Assessment reflects the range of teaching and learning activities outlined above. Methods of assessment you will encounter include essays, examinations, in-class tests, presentations, reflective diaries, group presentations, projects and practical activities, role play, case studies, post placement projects (if you have undertaken a work placement or done voluntary work) and projects. Assessment will aim to provide breadth, depth, critical analysis and reflection of the subject area. In addition to the final assessment of each module, there will be opportunities for formative assessment to enable you to assess your progress.

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18 Assessment methods HEFCE requires that the University’s Key Information Set (KIS) indicates the proportion of summative assessment in each year of study that will derive from the following:

Written exams

Practical exams

Coursework

Level 4 Written exams 14%

Practical exams 0%

Coursework 86%

Level 5 Written exams 3%

Practical exams 0%

Coursework 97%

Level 6 Written exams 0%

Practical exams 0%

Coursework 100%

19 Location(s) of the course’s delivery

University of Gloucestershire

20 Admissions requirements

UCAS - Entrance tariff 240-280 points

21 Career and employability opportunities - details of any work experience, work-based learning, sandwich year or year abroad

Students are encouraged to undertake a year-long placement after their Level 5 study year.

22 Management of Quality and Standards The management of quality and standards of the MMB course is assured at Faculty and University level via reference to the Quality Assurance Handbook, Academic Regulations for Taught Provision, Assessment Principles and Procedures, and associated sources of advice. All regulations, policies and procedures are aligned with QAA reference points and, where relevant, those of Professional, Statutory and Regulatory Bodies. Quality assurance is undertaken as close as possible to the point of delivery. There is a route from the module level to courses and through to faculty and University levels so that issues can be addressed and delivery enhanced in the appropriate arena. Externality is guaranteed via external examiner reports which allow the University to make judgements on the quality and standards of its provision. The University also benefits from the input of externals in its approval and review procedures. Students are able to comment on their modules and courses in various ways including module evaluations, course boards and the NSS.

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23 Support for Students and for Student Learning Comprehensive support is provided for students at a number of different levels within the University. At course level students are allocated an Academic Review Tutor at the start of their studies who will monitor and advise each student on the progress of their studies throughout their degree. At University level, students are able to access information, advice and guidance on a range of issues as well as contacting most Student Services teams through the campus based Helpzones, either in person, accessing materials and advice via the website or by telephone/e-mail contact see www.glos.ac.uk/helpzones Available support specific to their studies includes Student Employability (Careers advice and guidance and placement related activity), Disability, Dyslexia and Learning Support team and the Student Achievement team (including study skills tutors for academic and numeracy skills). Full details of all Student Services is available at - www.glos.ac.uk/studentservices. Further general and programme specific support is available through the Libraries, ICT and LTS. Library and Information Services support student learning by delivering effective, efficient and learner-focused services via the three campus libraries. These include traditional academic library resources, electronic information resources, open access IT and media facilities, integrated learner support, enquiry services, a choice of study spaces and access to the Archives and special collections. Students have access to expert help and advice in using the full range of resources to support their studies, whether they are working on or off campus. Full details of all LIS services are available at http://insight.glos.ac.uk/departments/lis/Pages/default.aspx.

24 Current Course Map 2011/12

Marketing Management And Branding (Single Honours Degree) Course Map

Course Leader: MAGDALENA GONZALEZ TRIAY Senior Tutor(s): Mike Flynn

To achieve your award you must pass the correct number of CAT points at each level and meet all award requirements (see University Regulations for Taught Provision) as well as passing ALL compulsory and core requirements, including:

Level 4: BMN106, MM105, MM106, MAC104, MM104, and two from MM107, MM108, SLE170 and SLE171

Level 5: MM203, MM206, MM210, MM290 and one from the following: MM209, MM205

Level 6: MM303, MM309, BMN316, MM334 or MM399 and one from the following: MM302, MM308.

Notes: MM399: Students should register on SEM2 B22 run, SEM1 (A11 run) is for resits students.

Level 4

Code and Title CAT Points

Study Period

BMN106: Integrative Project 30 SEM1-2

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MAC104: Marketing Communications Restrictions:

Cannot be counted with MAC102 or MAC103

Corequisites: Take MM105

15 SEM2

MM104: Understanding International Markets 15 SEM2

MM105: Introduction To Marketing Restrictions: Cannot be counted with MM102

15 SEM1

MM106: Customer Behaviour 15 SEM1

MM107: Marketing Skills I 15 SEM1

MM108: Marketing Skills II 15 SEM2

SLE170: French For Beginners Restrictions: Not available to students with a recent GCSE grade A or equivalent

15 N/A

SLE171: Spanish For Beginners Restrictions: Not available to students with a recent GCSE grade A or equivalent

15 SEM1-2

Level 5

Code and Title CAT Points

Study Period

ADV204: Advertising Agency Restrictions: Available only to Advertising and Marketing (MMB & MAC) students

15 SEM2

BMN201: Managing Business Operations Restrictions: Cannot be counted with BM203. Prerequisites: Pass BMN102

30 SEM1-2

BMN205: Management Thinking 15 SEM1

BMN212: Practice Of Leadership In Organisations 15 SEM1

BMN213: Managing Corporate Responsibility 15 SEM2

MM203: Marketing Management Restrictions: Cannot be counted with BMN203 Prerequisites: Pass MM102, or MM105, or BMN102

15 SEM1 or SEM2

MM205: Marketing And Consumer Law Prerequisites: Pass MM102, or MM105

15 SEM1

MM206: Marketing Research And Analysis Prerequisites: Pass MM102, or MM105

30 SEM1-2

MM209: International Marketing Restrictions: Cannot be counted with IBM203 Prerequisites: PASS MM104 OR EQUIVALENT

15 SEM1

MM210: E-Marketing Prerequisites: Pass MM102, or MM105

15 SEM2

MM290: New Product And Brand Development Restrictions: Available only to Advertising and Marketing (MMB and ADV) students

15 SEM2

MMB229: Industrial Placement Prerequisites: Pass MM190, or MM108

120 SEM1-2

Level 6

Code and Title CAT Points

Study Period

2012/13

BMN312: Managing Change 15 SEM1

BMN313: New Business Enterprise Restrictions:

Cannot be counted with BUE201, BM304, SR306 or EVM304

15 SEM2

BMN316: Research Methods 15 SEM1 or SEM2

MM302: Services Marketing Prerequisites: Pass MM102, or MM105

15 SEM1-2

MM303: Strategic Marketing Prerequisites: Pass MM203, or IBM203, or MM209

15 SEM1 or SEM1-2

MM308: Customer Relationship Management Prerequisites: Pass MM102, or MM105

15 SEM1-2

MM309: Marketing Simulation Prerequisites: Pass MM203, and MM303

15 SEM2

MM311: International Marketing Strategies Restrictions: Cannot be counted with IBM303 Prerequisites: Pass MM209

15 SEM1

MM313: Cultural Issues In International Marketing Prerequisites: Pass IBM203, or MM209

15 SEM1

MM314: Consumerism, Sustainability And Marketing Prerequisites: Pass MM103, and MM102, or MM105, and MAC102, or MAC103, or MAC104

30 SEM1-2

MM334: Dissertation Restrictions:

Cannot be counted with xx333.

Students must have attended BMN316 prior to undertaking BMN334/MM334

Corequisites: Take BMN316

15 SEM2

MM390: Post Placement Project Prerequisites: Pass MAC229, or MMB229, or BM229, or BMN229

15 SEM1

MM399: Investigative Study Prerequisites: Pass MM102, or MM105

15 SEM1 or SEM2

BMN302

Version date: 2012-02-20 05:35:30.0