programa de preferred market developer
DESCRIPTION
Palestra de Wesley Barbosa, Líder de Desenvolvimento de mercado do FACEBOOK, no Fórum de Marketing Digital 2014 - Etapa RecifeTRANSCRIPT
Preferred Marketing Developers and How they can Impact your Business
Renato Goulart PMD Market Development, Latam
Wesley Barbosa PMD Market Development, Brazil
Facebook before and now
Connecting the world.
All the people who matter to you!
So much to do by yourself!
I wish I could fly!
What if!?
We will not build everything
One team
Client Agency
Preferred Marketing Developers
“Make marketing easier and more effective through technology partnerships”
PMDs makes marketing easier and more effective on Facebook
Source: Country updated as of October 2013
A community of best-in-class developers focused on making social marketing easier and more effective
45+ countries
Provide customized marketing solutions designed to meet your client’s business objectives
Drive better performance and results
Create efficiency around ad buys and page management
www.facebook.com/PMD
Pages PMDs help advertisers manage its presence on Facebook
Ads PMDs help advertisers and agencies manage advertising campaigns on Facebook
Apps PMDs build advanced platform integration for brands
Insights PMDs provide dashboards that helps advertisers on the decision making process
But, wait, aren’t they just an agency?
Agency PMD
Strategic Marketers • Develop marketing strategies to meet
client business objectives • Advise on the appropriate media mix
and investment • Act as an external marketing team to
the client
Technology Developers • Provide input into the marketing
strategy but do not set it • Build technology that makes
marketing more efficient and scalable • Bring automation to the delivery,
measurement and optimisation of Facebook media
• Make agencies’ digital teams more efficient though technology
How does a PMD support an agency in servicing the client?
Client
Agency
Preferred
Marketing
Developer
Facebook & PMD: Driving efficiencies in your Facebook media through automation and scale
FB & agencies: Building solutions to the client’s business challenges. Developing marketing strategy.
Campaign ‘A’
Campaign ‘B’
Campaign ‘C’
Ad Budget Performance
£
£
£
Ad ‘A’
Ad ‘B’
Ad ‘C’
£
£
£
Power Editor
PMD automation
A PMD tests & scales, identifying pockets of success. For example, an online retailer’s ‘red dresses’ campaign may show strong results.
The PMD then creates multiple subsets of the ‘red dresses’ campaign to test
PMD automation
Test Targeting options
The ‘red dresses’ subsets are automatically created by the PMD’s tool. Multiple variations of the creative, messaging and targeting can then be used to drive further performance improvements. This process of test, optimise and scale happens in near real-time at great scale, automatically.
Red Dresses Long Red dresses
Short Red dresses
Casual Red dresses
Formal Red dresses
Test various images
Test various creative
One team
Client Agency
One team
Client Agency PMD
Hackathon
Thank You