Brad Rose, PhD.

Program

Development &

Funding

Data Collection

& Outcome

Measurement

Feedback &

Continuous

Improvement

Impact &

Assessment

Reporting

Definition Program Evaluation

• Is an applied research process• Systematically collects, analyzes and interprets data• Addresses activities, characteristics, and outcomes

of programs

Goal of Program Evaluation

To assist stakeholders in making data-informedjudgments about a specific program:

• Impact• Effectiveness• Value

How Does Evaluation Differ from Research?

• Research is an investigation that seeks to find out what is.

• Evaluation is an investigation into how, why, and to what extent objectives or goals are achieved.

• Evaluation is research that compares what is with what should be. It makes a judgment against criteria, expectations, standards.

What is a Program?

• Structured, intentional, intervention to improve the well-being of people, groups, organizations, or communities

• General effort that mobilizes staff and resources toward some defined and funded goals

• Programs vary in size, scope, duration, clarity, and specificity of goals

Basic Purposes/Kinds of Evaluations• Formative Evaluation

Program improvement and strengthening.

• Summative Evaluation (Outcome Evaluation)Ultimate value, merit and impact. • Should the program continue? Be refunded, etc.?

10 Evaluation Questions General questions to consider when conducting a program evaluation:

1. Why is the evaluation being conducted? 2. What is the "it" that is being evaluated? 3. What are the intended outcomes of the program?4. What is the program meant to achieve?5. What are the key questions to be answered? 6. Who is the evaluation for?

10 Evaluation Questions (cont.)

1. Which information will stakeholders find useful?2. How will evaluation findings be used? 3. What will be the “product” of the evaluation?4. What are the potential sources of information data?5. What is the optimal design for the evaluation?6. Which methods will yield the most valid, accurate,

and persuasive evaluation findings and conclusions?

Typical Methods and Tools• Interviews (Individual and Focus Group)• Surveys • Observations• Review of existing data• Collection and statistical analysis of quantitative data

Evaluation Design Quantitative

Non-experimental design: Pre- and post-test, “a single group interrupted time series”

(Observation Treatment Observation)

Experimental design: Compare outcomes among “treatment” and control groupsRandom Observation Treatment Observation

Observation No Treatment Observation

Evaluation Design

Qualitative

•Interviews/focus groups with participants (staff and community members)•Observations of program activities•Document analysis•Case studies•And more…

Evaluation Design• Form follows function• Design follows questions

The key to evaluation designThe evaluation design should be determined by the

kind of questions you want to answer.

Review: The Fundamental Questions • What will be changed or different as a result of the

operation of the program?• Attitudes• Knowledge• Behavior • Competencies/Skills

• What will success “look like”?• How will we show that changes occurred? (i.e., which

measures/indicators?)

“If you can‘t say it clearly, you don’t understand it yourself” -- John Searle

“Things should be made as simple as possible, but not any simpler.” -- Albert Einstein

“82.7% of all statistics are made up on the spot.” --Steven Wright

Questions?

On-line Resources: www.bradroseconsulting.com 617-412-4709