profitable innovation or why big companies burn big dollars on technological ideating
TRANSCRIPT
PROFITABLE INNOVATION
WHY BIG COMPANIES BURN BIG DOLLARS
ON “TECHNOLOGICAL IDEATING” &
OTHER SUCH VALUELESS TERMS / BEHAVIORS
HOW TO COMMUNICATE BETTER WITH
YOUR CLIENTS &/OR PARTNERS
AGENDAi.e. the last hurdle to happy
hourWho
Define “Innovation”
BT Innovation SOTU
5 Mistakes
5 Best Practices
Q+A
WHO
ARE
YOU
?
Pat Morrell
Sales Director, Skookum
@pat_morrell
13
14
AGENDAi.e. the last hurdle to happy
hourWho
Define “Innovation”
BT Innovation SOTU
5 Mistakes
5 Best Practices
Q+A
DEFINE “INNOVATION”
DEFINE INNOVATION
AGENDAi.e. the last hurdle to happy
hourWho
Define “Innovation”
BT Innovation SOTU
5 Mistakes
5 Best Practices
Q+A
BUSINESS TECHNOLOGY & INNOVATION SOTU
Chief Product Officer
Chief Digital Officer
Manager of Global Media & Digital Marketing
Director, Customer Relationship & Mobile Marketing
CTO
COO
GM IT Innovation
Director of Digital Innovation
SVP Sales
CMO
VP Strategy
CIO
VP IT
Enterprise Architect
CEO Board of Directors
Intern
they think
they’re bad at
innovation
% F1000 leaders who say their
innovation strategy is competitively
failing.
(Accenture)
(McKinsey)
% global executives who are
“unsatisfied with their innovation
performance.”
% F1000 leaders who say they are
bad at capturing new ideas.
(Accenture,)
they think
they’re bad at
innovation
they want to improve,
& claim to prioritize
innovation
% F1000 leaders who see long-term
success dependent on innovation.
(Accenture)
% of Elite 100 co’s that say
introducing a new IT-led product or
service is among their top 3
innovation priorities. (InformationWeek)
(McKinsey)
% global executives who believe
innovation is “extremely important
to their growth strategies”
they think
they’re bad at
innovation
they want to improve,
& claim to prioritize
innovation
they put it all
on I.T…. unfairly
% F1000 IT budgets spent on old
system maintenance.
(Gartner/InformationAge)
% IT leaders who say that “focus on
daily IT ops” prevents them from
innovating.
(InformationWeek)
% F1000 IT budgets spent
on new technologies.
(Gartner/InformationAge)
Twisted reality :
• everybody feels they’re bad at innovation
• yet they want to do a LOT more of it
• the knee-jerk reaction is “just let IT figure it out”
• but IT is already too slammed to innovate
So now we have this ego-rich pool of confused
accountability and desire (ex: the almost daily
publication of CIO v. CMO v. CDO nonsense…)
This leaves people at an inflection point where
mistakes get made… here are the biggest mistakes.
AGENDAi.e. the last hurdle to happy
hourWho
Define “Innovation”
BT Innovation SOTU
5 Mistakes
5 Best Practices
Q+A
MISTAKE #1
Believing that this… Equals this…
“Then it just
becomes
an industry
of cool”
Will not save your business…
“Silicon
Valley
Savior
Confusion”
MISTAKE #2
Only calling these guys…
“Big
IT-Strategy
Aristocracy
Homage”
MISTAKE #3
BuzzwordsVC & pop-tech news
Getting distracted by…
Gadget lust
“Pop-Tech
New-New
Value-Prop
Buzzword
Confusion”
MISTAKE #4
Hiring…
Not HimHim
“Robert the Bruce
Consensus-
Builder
Mis-Hire”
MISTAKE #5
“Don Draper,
3AM
Pizza-Whiteboard
Volume-Ideating
C.Y.A.
Delusion”
AGENDAi.e. the last hurdle to happy
hourWho
Define “Innovation”
BT Innovation SOTU
5 Mistakes
5 Best Practices
Q+A
BEST
PRACTICE
#1
FIX FIRST
FIX FIRST
FUTURIZE SECOND
BEST
PRACTICE
#2
HUMANS FIRST
HUMANS FIRST
TECH SECOND
“NEXT
VERSION
ROPE-A-DOPE”
“SILOED
STACK
LIMITATIONS
SYNDROME”
“Projects don’t fail because of
technology limitations…
projects fail because of
people limitations”
(paraphrasing)
- Rob Harr, the guy who spoke ahead of me about 45mins ago
BEST
PRACTICE
#3
MAKE
APIs
1st
CLASS
CITIZENS
BEST
PRACTICE
#4
OUTSOURCE
OUTSOURCE,
HUMBLY
“No problem can be solved from the same level of consciousness
that created it”
“No problem can be solved from the same level of consciousness
that created it”
BEST
PRACTICE
#5
STOP
SCAPEGOATING
I.T.
AGENDAi.e. the last hurdle to happy
hourWho
Define “Innovation”
BT Innovation SOTU
5 Mistakes
5 Best Practices
Q+A
5 mistakes 5 best practices
1. “Silicon Valley Savior Delusion”
2. “Big I.T.-Strategy Aristocracy Homage”
3. “Pop-Tech New-New Value-Prop Confusion”
4. “Robert the Bruce Consensus-Builder Mis-hire”
5. “Don Draper,3AM, Pizza-Whiteboard,
Volume-Ideating C.Y.A. Delusion”
1. Fix First, Futurize Second
2. Humans First, Tech Second
3. Make APIs First Class Citizens
4. Outsource, Humbly
5. Stop Scapegoating I.T.