Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.

In this rapidly developing world the value and concept of “strategizing” has undergone a severe change. The cost of an error, today, is magnanimous and so is the reward for a right move. In evolving strategies, it’s time now for perfectionists where an occasional hunch might help. 

Through indepth understanding of our client’s business and its stakeholders we edge out innovative and cost effective strategies for our clients to adapt the latest trends and gain a head start in the market. Lets play n think. Lets Plink.

Core ServicesMarketing Consultancy Brand Management Strategic Media

Planning

The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.

We provide this expertise in understanding customers and evolve strategies for solving a problem / benefiting from an opportunity. We then partner our clients in executing the strategies.

Don't tell me how good you make it; tell me how good it makes me when I use it.

We assist brands create the branding idea that makes their customers feel good about themselves. Such a brand will reap benefits in the form of profits, growth, employee satisfaction and societal behaviour change.

A rupee saved is a rupee earned.

We analyse current spends or budgeted media spends of a brand and then optimise it with smart, innovative and implementable media solutions based on our understanding of the customer to derive a better response at less spends.

Allied ServicesCustomer Experience Management

Franchise Consultancy

Training and workshops

A brand is an experience

Creating great customer experiences is the only way to grow consistently in this highly competitive and cluttered market. We assist organizations create delightful customer experiences by developing and implementing strategies that keep customer at the center of every key business decision.

Franchising is not a business itself, but a way of doing business.

We assist businesses develop their Franchising model

We assist franchise find the right franchising opportunity based on their profile and then guide them to build it successfully

As you share, so you grow.

We share our expertise in marketing, innovative media planning and usage of technology with corporate and institutions by training their various stakeholders

We also conduct ‘Plink your brand’ Workshop for professionals and management students where we guide them through a systematic and strategic way to brand or rebrand their company or products.

Times of India, Ahmedabad Edition, 02 Apr 2008, Page 2

Ahmedabad Mirror, Times of India, Ahmedabad Edition, 29 Mar 2008, Page 7

Recent Clients Overview :

City Pulse Multiplex Group (www.citypulse.co.in):  City Pulse is a pioneer in the field of entertainment, building India's first real multiplex and currently running over six multiplexes in Gujarat. We evolved strategies for increasing revenues of our client by working on their pricing, introducing promotional offers, identifying cross selling opportunities and launching two new offerings. 

Jade Blue Retail Group (www.jadeblue.com):  Jade Blue Retail Group is renowned for its high quality cloth and designer wear throughout Gujarat with five Jade Blue stores and ten Greenfibre stores across Gujarat.

We did a brand audit for Jade Blue and suggested future roadmap for building the brand. We assisted senior management identify opportunities for growth and evolved strategies for percolating in Gujarat and expanding outside.

Recent Clients Overview :Forest and Environment Department, Government of Gujarat :(www.gujenvfor.gswan.gov.in)

Forest and Environment Department forms the policy for the conservation of the forest, protection of the Wildlife and the Environment in the Sate of Gujarat.

We are communication partners in an environmental conservation project where in we have developed the Communication Structure addressing all the stakeholders and will partner them in implementing it. 

Solifix Industries: Solifix Industries is a white glue marketing company based out of Mumbai started by an S. P. Jain alumnus. We worked with the client from conceptualisation of the brand Solifix to its execution. We conducted marketing research to gather information and insights from all stake holders and named the product as Solifix, designed its logo and packaging based on it. We then made its distribution, pricing and promotion strategy along with the client.

Recent Clients Overview :

Cybersurf Pvt. Ltd (www.cybersurfindia.com):  Cybersurf India Pvt. Ltd. is a software solutions company doing website development, e-governance projects and software projects for public and private sector.   We partnered Cybersurf in developing and marketing Webtune, an internet training workshop. We also consult them on various other projects in our area of expertise.

Ceon Solutions Ltd. (www.ceon.in):  CEON Solutions Ltd. is the pioneer and leading provider of integrated Education Process Management Solutions and owns two brands i-school and i-campus. We evolved the branding idea for iSchool, their flagship offering and continue to consult them on marketing.

Looking forward to Plink

your brand

Contact Us

Plink SolutionsEntrepreneurship Development Center, Mudra Institute of Communications, Ahmedabad(MICA),Shela Village, Ahmedabad 380058. sajith@plink.co.in

Ph : +91 9725 474765 / 92255 01525.

+91 2717 237 946 / 7 * 171

Thank You