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1 Unless otherwise noted, all data reported is publisher’s own data. AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com STATE OF THE INDUSTRY The Internet of Things & Connectivity The Future of Diesel Automation Advancements & Smart Systems Hybrids & Electrification Managing the Data Trend Challenges & Opportunities The Global Landscape Looking ahead to 2018 and beyond, we see a strong emphasis on the “invisible” technologies taking the heavy equipment industry into a more intelligent and efficient future, including the internet of things, smart data and automated systems. OCTOBER 2017 Global product development solutions for mobile OEMs www.oemoffhighway.com Efforts to encourage design innovation offer the potential for industries to be further optimized and creative designs to be appreciated. PAGE 28 NOVEMBER/DECEMBER 2017 Global product development solutions for mobile OEMs www.oemoffhighway.com INNOVATION The World of Over-Design and Over-Deliver PAGE 18 EXTREME MACHINES!: MILITARY TRUCKS The CSSE shotcrete from CIFA S.p.A. is equipped with a new hybrid drive system. REPORT For Quarterly Period of October-December 2017 TOTAL AUDIENCE PROFILE PROFILE OF MARKET SERVED OEM Off-Highway offers direct reach to the entire product development team — consisting of key decision makers of equipment design, development and system integration — at mobile off-highway and heavy-duty on-highway OEMs around the world. The global audience is comprised of personnel in engineering, corporate & operating management, sales & marketing, and purchasing at OEMs. The OEMs reside within the niche markets of agricultural equipment, industrial/utility/construction equipment, heavy-duty on-highway truck and bus, lawn and garden equipment, forestry equipment, mining equipment, military equipment, engines/drivetrains/transmissions manufacturing, as well as distributors/system integrators. Audience Profile for Quarterly Period October - December 2017 Frequency Qualified Distribution OEM Off-Highway Print Version (BPA audited) - November/December 2017 Issue 8 17,000 Digital Version (BPA audited) - November/December 2017 Issue 8 2,454 Digital Version (Non-Audited) - November/December 2017 Issue 8 21,732 Bonus International Distribution - September 2017 Issue 2 5,011 E-Newsletters Industry News Weekly 26,407 Equipment Market Outlook Monthly 18,458 Breaking News On Demand 18,724 Technology News Tracker Twice Monthly 17,939 Engine Revolutions Quarterly 12,737 Drivetrain Technology Update Quarterly 14,113 Fluid Power Progress Quarterly 14,658 The Electric Age Quarterly 14,105 In the Cab Quarterly 13,400 Efficient Design & Manufacturing Quarterly 13,706 Special Digital Issues The Year In Review Annually 16,768 Email Marketing Email Marketing 24,945 Social Media Facebook Likes 4,564 LinkedIn Members 1,836 Twitter Followers 3,650

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1Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com

STATE OF THE INDUSTRYThe Internet of Things & ConnectivityThe Future of DieselAutomation Advancements & Smart SystemsHybrids & ElectrificationManaging the Data TrendChallenges & OpportunitiesThe Global Landscape

Looking ahead to 2018 and beyond, we see a strong emphasis on the “invisible” technologies taking the heavy equipment industry into a more intelligent and efficient future, including the internet of things, smart data and automated systems.

OCTOBER 2017

Global product development solutions for mobile OEMs

www.oemoffhighway.com

Efforts to encourage design innovation offer the potential for industries to be further optimized and creative designs to be appreciated.

PAGE 28

NOVEMBER/DECEMBER 2017

Global product development solutions for mobile OEMs

www.oemoffhighway.com

INNOVATIONThe World of

Over-Design and Over-Deliver PAGE 18

EXTREME MACHINES!: MILITARY TRUCKS

The CSSE shotcrete from CIFA S.p.A. is equipped

with a new hybrid drive system.

REPORTFor Quarterly Period of October-December 2017

TOTAL AUDIENCE PROFILE

PROFILE OF MARKET SERVEDOEM Off-Highway offers direct reach to the entire product development team — consisting of key decision makers of equipment design, development and system integration — at mobile off-highway and heavy-duty on-highway OEMs around the world. The global audience is comprised of personnel in engineering, corporate & operating management, sales & marketing, and purchasing at OEMs. The OEMs reside within the niche markets of agricultural equipment, industrial/utility/construction equipment, heavy-duty on-highway truck and bus, lawn and garden equipment, forestry equipment, mining equipment, military equipment, engines/drivetrains/transmissions manufacturing, as well as distributors/system integrators.

10/27/14 3:07 PMIndustry News

Page 1 of 1http://www.oemoffhighway.com/mailing/industry-news/10/23/2014?utm_source=OOH+Industry+News+eNL&utm_medium=email&utm_campaign=HCL141017004

New Flyer displays 60-foot Xcelsior buspowered by BAE Series-E HybriDrive atAPTAThe New Flyer 60-foot Xcelsior bus features a BAE

Series-E HybriDrive propulsion system which

enables the use of a smaller engine and reduces

engine run time up to 50%.

Hillhead 2016 dates announcedThe 2016 edition of Hillhead will take place June 28 to 30.

Command PRO 824 EFIKohler introduces the 824cc Command PRO EFI engine featuring a highly-tuned air

intake system for enhanced airflow.

Titan International CEO provides outlook for future of industryTitan International CEO Maurice Taylor has released an outlook for the future of the tire industry.

Sponsored Content

Vanguard Introduces 810cc EFI EnginesThe new Vanguard 810cc EFI engines combine the

increased fuel efficiency of a closed-loop electronic fuel

injection system with the increased capability of an

810cc engine. That combination gives landscape

contractors an optimum level of power without

sacrificing fuel economy for commercial mowers.More Information

Cummins establishes new Technical Education for Communities program in TurkeyCummins' new Technical Education for Communities program will support technical job training for men and

women in Izmir, Turkey.

Hakkapeliitta Truck D Truck and Bus TireThe Nokian Hakkapeliitta Truck D truck and bus tire features a patented twin-block

tread pattern to ensure optimal grip and driving response during...

CK Commercial Vehicle Research releases 2014 Annual Fleet StudyCK commercial Vehicle Research has completed its 2014 Annual Fleet Study which

indicates a decline in equipment purchases for fleets in 2015.

Caterpillar Foundation investing in ONE campaign for Ebola advocacyThe Caterpillar Foundation is investing $1 million in The ONE Campaign to help increase the organization's

efforts to fight Ebola in West Africa.

Contact Us

EditorMichelle EauClaire-Kopier920-563-6388 ext. 1660

Associate EditorSara Jensen920-563-1663

Global Integrated Media ConsultantStacy Roberts920-563-1661

PublisherSean Dunphy800-547-7377 ext. 1504

OEMOffHighway.com / Contact Us / Advertise © 2014 All rights reserved - AC Business Media

OEMOffhighway.com | October 23, 2014 | View this email online.

Audience Profile for Quarterly Period October - December 2017 Frequency

Qualified Distribution

OEM Off-Highway Print Version (BPA audited) - November/December 2017 Issue 8 17,000

Digital Version (BPA audited) - November/December 2017 Issue 8 2,454

Digital Version (Non-Audited) - November/December 2017 Issue 8 21,732

Bonus International Distribution - September 2017 Issue 2 5,011

E-Newsletters Industry News Weekly 26,407

Equipment Market Outlook Monthly 18,458

Breaking News On Demand 18,724

Technology News Tracker Twice Monthly 17,939

Engine Revolutions Quarterly 12,737

Drivetrain Technology Update Quarterly 14,113

Fluid Power Progress Quarterly 14,658

The Electric Age Quarterly 14,105

In the Cab Quarterly 13,400

Efficient Design & Manufacturing Quarterly 13,706

Special Digital Issues The Year In Review Annually 16,768

Email Marketing Email Marketing 24,945

Social Media Facebook Likes 4,564

LinkedIn Members 1,836

Twitter Followers 3,650

2Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com

OCTOBER-DECEMBER 2017 TOTAL AUDIENCE PROFILE / OEM Off-Highway

WEBSITE METRICSOEMoffhighway.com

Sessions Users PageviewsAvg Session

Duration

October 2017 45,880 31,973 125,139 0:02:58

November 2017 50,274 35,505 137,934 0:03:01

December 2017 43,712 30,565 120,909 0:03:08

Average 46,622 32,681 127,994 0:03:02

Source: Google AnalyticsSessions:  Total number of visits to the site.Users:  The total number of unique people who visited the site, based on browser and/or device combinations.Pageviews:  The total number of pages viewed on the siteAverage Session Duration: The average time a person spends on the website each visit.

ADDITIONAL DATA: Manufacture Military Equipment Total % of Total

Manufacture Military Equipment in Addition to Primary Business 3,039 15.6%

Total Qualified Circulation 19,454

Source: December 2017 BPA Brand Report

PRINT & DIGITAL AUDIENCE BY BUSINESS AND TITLENovember/December 2017 Classification By Title

Business and Industry Total % of Total Print DigitalEngineering

(Note 1)

Sales/ Marketing

(Note 2)

Corporate and Operating

Management (Note 3)

Manufacturing and Purchasing

(Note 4)

Agricultural Equipment Manufacturer 2,089 10.7% 1,687 402 993 220 692 184

Industrial/Utility/Construction Equipment Manufacturer 10,059 51.7% 9,236 823 3,439 799 4,762 1,059

Lawn and Garden Equipment Manufacturer 369 1.9% 309 60 173 41 130 25

Off-Highway/Recreational Equipment Manufacturer 954 4.9% 794 160 384 148 277 145

Forestry Equipment Manufacturer 180 0.9% 154 26 59 29 63 29

Mining Equipment Manufacturer 670 3.4% 493 177 374 99 138 59

Engine/Drivetrain/Transmission Manufacturer 2,603 13.4% 2,153 450 1,683 371 425 124

Distributor/System Integrator 1,453 7.5% 1,207 246 493 363 482 115

Truck, Bus or Municipal Vehicle Manufacturer (Note 5) 1,077 5.5% 967 110 655 71 268 83

Total Qualified Circulation 19,454 100.0% 17,000 2,454 8,253 2,141 7,237 1,823

Percent 100.0% 87.4% 12.6% 42.4% 11.0% 37.2% 9.4%

Note 1: Engineering titles include: VP/Manager of Engineering, Engineer, Designer, R & D Manager/Supervisor, Technician and related personnel.Note 2: Sales and Marketing titles include: VP Sales and/or Marketing, Sales and/or Marketing Director/Manager, Product Manager and related personnel.Note 3: Corporate and Operating Management titles include: President, Owner, Partner, General Manager, Business Manager and related personnel.Note 4: Manufacturing and Purchasing titles include: Manufacturing Manager, Production Manager, Purchasing Director/Manager/Agent, Supervisor and related personnel.Note 5: Includes Truck Trailers, Truck and Bus Bodies, Truck EquipmentSource: December 2017 BPA Brand Report (Claimed - Audit Pending)

STATE OF THE INDUSTRYThe Internet of Things & ConnectivityThe Future of DieselAutomation Advancements & Smart SystemsHybrids & ElectrificationManaging the Data TrendChallenges & OpportunitiesThe Global Landscape

Looking ahead to 2018 and beyond, we see a strong emphasis on the “invisible” technologies taking the heavy equipment industry into a more intelligent and efficient future, including the internet of things, smart data and automated systems.

OCTOBER 2017

Global product development solutions for mobile OEMs

www.oemoffhighway.com

Efforts to encourage design innovation offer the potential for industries to be further optimized and creative designs to be appreciated.

PAGE 28

NOVEMBER/DECEMBER 2017

Global product development solutions for mobile OEMs

www.oemoffhighway.com

INNOVATIONThe World of

Over-Design and Over-Deliver PAGE 18

EXTREME MACHINES!: MILITARY TRUCKS

The CSSE shotcrete from CIFA S.p.A. is equipped

with a new hybrid drive system.

3Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com

OCTOBER-DECEMBER 2017 TOTAL AUDIENCE PROFILE / OEM Off-Highway

NON-AUDITED DIGITAL AUDIENCE BY BUSINESS AND TITLENovember/December 2017 Classification By Title

Business and Industry Total % of Total Engineering Sales/

Marketing

Corporate and

Operating Management

Manufacturing and Purchasing

Other Titled &

Non-Titled Personnel

Agricultural Equipment Manufacturer 2,044 9.4% 628 261 820 210 125

Industrial/Utility/Construction Equipment Manufacturer 7,698 35.4% 2,200 876 3,546 783 293

Lawn and Garden Equipment Manufacturer 388 1.8% 119 60 154 39 16

Off-Highway/Recreational Equipment Manufacturer 968 4.5% 348 181 241 127 71

Forestry Equipment Manufacturer 177 0.8% 52 23 55 29 18

Mining Equipment Manufacturer 664 3.1% 276 120 165 62 41

Engine/Drivetrain/Transmission Manufacturer 2,256 10.4% 925 552 505 185 89

Distributor/System Integrator 1,488 6.8% 338 481 500 133 36

Truck, Bus or Municipal Vehicle Manufacturer 1,079 5.0% 314 132 368 156 109

Subtotal 16,762 77.1% 5,200 2,686 6,354 1,724 798

Others Allied to the Field 4,970 22.9% 628 630 429 112 3,171

Total Circulation 21,732 100.0% 5,828 3,316 6,783 1,836 3,969

Percent 100.0% 26.8% 15.3% 31.2% 8.4% 18.3%

BONUS INTERNATIONAL PRINT AUDIENCE BY BUSINESS AND TITLESeptember 2017 Classification By Title

Business and Industry Total % of Total Engineering Sales/

Marketing

Corporate and

Operating Management

Manufacturing and Purchasing

Agricultural Equipment Manufacturer 1,911 38.1% 100 5 1,755 51

Industrial/Utility/Construction Equipment Manufacturer 2,827 56.4% 275 23 2,286 243

Lawn and Garden Equipment Manufacturer 35 0.7% 29 3 3

Off-Highway/Recreational Equipment Manufacturer - 0.0%

Forestry Equipment Manufacturer - 0.0%

Mining Equipment Manufacturer 214 4.3% 92 6 95 21

Engine/Drivetrain/Transmission Manufacturer - 0.0%

Distributor/System Integrator - 0.0%

Truck, Bus or Municipal Vehicle Manufacturer 24 0.5% 24

Total Qualified Circulation 5,011 100.0% 520 34 4,139 318

Percent 100.0% 10.4% 0.7% 82.6% 6.3%

CLASSIFICATION BY COUNTRY Total

ITALY 1,702

GERMANY 1,243

UNITED KINGDOM 952

FRANCE 284

POLAND 256

SPAIN 227

NETHERLANDS 103

IRELAND 61

SWEDEN 59

AUSTRIA 36

DENMARK 33

BELGUIM 22

FINLAND 18

SWITZERLAND 15

OTHER 0

EUROPE TOTAL 5,011

4Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com

OCTOBER-DECEMBER 2017 TOTAL AUDIENCE PROFILE / OEM Off-Highway

E-NEWSLETTER DISTRIBUTIONOEM Off-Highway Industry News E-Newsletter Classification By Title

Business and Industry Total% of Total Engineering Sales/ Marketing

Corporate and Operating

Management Manufacturing and Purchasing

Other Titled & Non-Titled

Personnel

Agricultural Equipment Manufacturer 1,725 6.5% 838 346 123 272 146

Industrial/Utility/Construction Equipment Manufacturer 10,246 38.8% 3,315 1,002 4,553 1,065 311

Lawn and Garden Equipment Manufacturer 536 2.0% 148 81 219 64 24

Off-Highway/Recreational Equipment Manufacturer 1,326 5.0% 476 237 335 203 75

Forestry Equipment Manufacturer 281 1.1% 78 31 109 43 20

Mining Equipment Manufacturer 877 3.3% 369 165 211 90 42

Engine/Drivetrain/Transmission Manufacturer 3,069 11.6% 1,260 651 766 282 110

Distributor/System Integrator 1,817 6.9% 503 532 573 172 37

Truck, Bus or Municipal Vehicle Manufacturer 1,510 5.7% 453 192 500 245 120

Subtotal 21,387 81.0% 7,440 3,237 7,389 2,436 885

Others Allied to the Field 5,020 19.0% 526 543 378 89 3,484

Total Circulation 26,407 100.0% 7,966 3,780 7,767 2,525 4,369

Percent 100.0% 30.2% 14.3% 29.4% 9.6% 16.5%

OEM Off-Highway Equipment Market Outlook E-Newsletter Classification By Title

Business and Industry Total % of Total EngineeringSales/

Marketing

Corporate and Operating

Management Manufacturing and Purchasing

Other Titled &

Non-Titled Personnel

Agricultural Equipment Manufacturer 2,050 11.1% 642 296 743 226 143

Industrial/Utility/Construction Equipment Manufacturer 6,855 37.1% 2,110 810 2,912 696 327

Lawn and Garden Equipment Manufacturer 415 2.2% 113 64 160 54 24

Off-Highway/Recreational Equipment Manufacturer 1,069 5.8% 369 201 255 174 70

Forestry Equipment Manufacturer 232 1.3% 68 30 70 43 21

Mining Equipment Manufacturer 713 3.9% 272 160 175 67 39

Engine/Drivetrain/Transmission Manufacturer 2,410 13.1% 957 611 529 206 107

Distributor/System Integrator 1,482 8.0% 351 498 473 128 32

Truck, Bus or Municipal Vehicle Manufacturer 1,159 6.3% 328 154 361 194 122

Subtotal 16,385 88.8% 5,210 2,824 5,678 1,788 885

Others Allied to the Field 2,073 11.2% 373 497 320 73 810

Total Circulation 18,458 100.0% 5,583 3,321 5,998 1,861 1,695

Percent 100.0% 30.2% 18.0% 32.5% 10.1% 9.2%

5Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com

OCTOBER-DECEMBER 2017 TOTAL AUDIENCE PROFILE / OEM Off-Highway

OEM Off-Highway Breaking News E-Newsletter Classification By Title

Business and Industry Total% of Total Engineering Sales/ Marketing

Corporate and Operating

ManagementManufacturing and Purchasing

Other Titled & Non-Titled

Personnel

Agricultural Equipment Manufacturer 2,074 11.1% 683 287 798 224 82

Industrial/Utility/Construction Equipment Manufacturer 7,092 37.9% 2,400 800 3,053 668 171

Lawn and Garden Equipment Manufacturer 405 2.2% 111 63 169 51 11

Off-Highway/Recreational Equipment Manufacturer 987 5.3% 376 180 244 150 37

Forestry Equipment Manufacturer 218 1.2% 62 29 71 40 16

Mining Equipment Manufacturer 716 3.8% 307 150 162 67 30

Engine/Drivetrain/Transmission Manufacturer 2,312 12.3% 974 574 499 206 59

Distributor/System Integrator 1,516 8.1% 377 503 472 141 23

Truck, Bus or Municipal Vehicle Manufacturer 1,110 5.9% 344 146 350 182 88

Subtotal 16,430 87.7% 5,634 2,732 5,818 1,729 517

Others Allied to the Field 2,294 12.3% 540 515 323 78 838

Total Circulation 18,724 100.0% 6,174 3,247 6,141 1,807 1,355

Percent 100.0% 33.0% 17.3% 32.8% 9.7% 7.2%

OEM Off-Highway Technology News Tracker E-Newsletter Classification By Title

Business and Industry Total% of Total Engineering

Sales/ Marketing

Corporate and Operating

ManagementManufacturing and Purchasing

Other Titled & Non-Titled

Personnel

Agricultural Equipment Manufacturer 1,957 10.9% 624 254 810 192 77

Industrial/Utility/Construction Equipment Manufacturer 6,917 38.6% 2,174 729 3,228 625 161

Lawn and Garden Equipment Manufacturer 380 2.1% 120 49 160 40 11

Off-Highway/Recreational Equipment Manufacturer 844 4.7% 322 146 229 115 32

Forestry Equipment Manufacturer 162 0.9% 48 22 55 25 12

Mining Equipment Manufacturer 555 3.1% 239 97 146 52 21

Engine/Drivetrain/Transmission Manufacturer 1,995 11.1% 853 454 477 158 53

Distributor/System Integrator 1,395 7.8% 355 449 461 108 22

Truck, Bus or Municipal Vehicle Manufacturer 950 5.3% 295 124 325 124 82

Subtotal 15,155 84.5% 5,030 2,324 5,891 1,439 471

Others Allied to the Field 2,784 15.5% 329 366 306 66 1,717

Total Circulation 17,939 100.0% 5,359 2,690 6,197 1,505 2,188

Percent 100.0% 29.9% 15.0% 34.5% 8.4% 12.2%

6Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com

OCTOBER-DECEMBER 2017 TOTAL AUDIENCE PROFILE / OEM Off-Highway

OEM Off-Highway Engine Revolutions E-Newsletter Classification By Title

Business and Industry Total% of Total Engineering Sales/ Marketing

Corporate and Operating

Management Manufacturing and Purchasing

Other Titled & Non-Titled

Personnel

Agricultural Equipment Manufacturer 1,483 11.6% 479 197 595 146 66

Industrial/Utility/Construction Equipment Manufacturer 4,962 39.0% 1,556 540 2,288 438 140

Lawn and Garden Equipment Manufacturer 257 2.0% 66 35 124 22 10

Off-Highway/Recreational Equipment Manufacturer 612 4.8% 236 123 150 75 28

Forestry Equipment Manufacturer 122 1.0% 37 16 40 18 11

Mining Equipment Manufacturer 427 3.4% 175 85 101 46 20

Engine/Drivetrain/Transmission Manufacturer 1,589 12.5% 655 411 353 118 52

Distributor/System Integrator 1,009 7.9% 249 337 323 83 17

Truck, Bus or Municipal Vehicle Manufacturer 719 5.6% 233 99 227 88 72

Subtotal 11,180 87.8% 3,686 1,843 4,201 1,034 416

Others Allied to the Field 1,557 12.2% 296 321 235 53 652

Total Circulation 12,737 100.0% 3,982 2,164 4,436 1,087 1,068

Percent 100.0% 31.3% 17.0% 34.8% 8.5% 8.4%

7Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com

OCTOBER-DECEMBER 2017 TOTAL AUDIENCE PROFILE / OEM Off-Highway

OEM Off-Highway Fluid Power Progress E-Newsletter Classification By Title

Business and Industry Total% of Total Engineering Sales/ Marketing

Corporate and Operating

Management Manufacturing and Purchasing

Other Titled & Non-Titled

Personnel

Agricultural Equipment Manufacturer 1,628 11.1% 533 216 645 166 68

Industrial/Utility/Construction Equipment Manufacturer 5,435 37.1% 1,747 597 2,462 476 153

Lawn and Garden Equipment Manufacturer 289 2.0% 80 40 128 30 11

Off-Highway/Recreational Equipment Manufacturer 693 4.7% 267 134 172 90 30

Forestry Equipment Manufacturer 147 1.0% 46 20 47 22 12

Mining Equipment Manufacturer 478 3.3% 197 97 120 45 19

Engine/Drivetrain/Transmission Manufacturer 1,693 11.6% 707 404 397 130 55

Distributor/System Integrator 1,124 7.7% 274 381 358 93 18

Truck, Bus or Municipal Vehicle Manufacturer 807 5.5% 256 112 259 105 75

Subtotal 12,294 83.9% 4,107 2,001 4,588 1,157 441

Others Allied to the Field 2,364 16.1% 307 339 248 53 1417

Total Circulation 14,658 100.0% 4,414 2,340 4,836 1,210 1,858

Percent 100.0% 30.1% 16.0% 33.0% 8.3% 12.7%

OEM Off-Highway Drivetrain Technology Update E-Newsletter Classification By Title

Business and Industry Total% of Total Engineering Sales/ Marketing

Corporate and Operating

Management Manufacturing and Purchasing

Other Titled & Non-Titled

Personnel

Agricultural Equipment Manufacturer 1,633 11.6% 543 215 637 170 68

Industrial/Utility/Construction Equipment Manufacturer 5,422 38.4% 1,716 603 2,474 476 153

Lawn and Garden Equipment Manufacturer 300 2.1% 85 41 132 31 11

Off-Highway/Recreational Equipment Manufacturer 697 4.9% 270 135 172 89 31

Forestry Equipment Manufacturer 137 1.0% 40 19 45 21 12

Mining Equipment Manufacturer 491 3.5% 203 101 117 49 21

Engine/Drivetrain/Transmission Manufacturer 1,784 12.6% 747 447 400 134 56

Distributor/System Integrator 1,129 8.0% 277 377 363 94 18

Truck, Bus or Municipal Vehicle Manufacturer 823 5.8% 267 111 264 107 74

Subtotal 12,416 88.0% 4,148 2,049 4,604 1,171 444

Others Allied to the Field 1,697 12.0% 316 343 247 56 735

Total Circulation 14,113 100.0% 4,464 2,392 4,851 1,227 1,179

Percent 100.0% 31.6% 16.9% 34.4% 8.7% 8.4%

8Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com

OCTOBER-DECEMBER 2017 TOTAL AUDIENCE PROFILE / OEM Off-Highway

OEM Off-Highway In the Cab E-Newsletter Classification By Title

Business and Industry Total% of Total Engineering Sales/ Marketing

Corporate and Operating

Management Manufacturing and Purchasing

Other Titled & Non-Titled

Personnel

Agricultural Equipment Manufacturer 1,588 11.9% 530 219 610 161 68

Industrial/Utility/Construction Equipment Manufacturer 5,219 38.9% 1,666 585 2,347 470 151

Lawn and Garden Equipment Manufacturer 279 2.1% 86 42 109 31 11

Off-Highway/Recreational Equipment Manufacturer 686 5.1% 264 134 171 87 30

Forestry Equipment Manufacturer 148 1.1% 46 21 47 22 12

Mining Equipment Manufacturer 474 3.5% 196 100 111 45 22

Engine/Drivetrain/Transmission Manufacturer 1,587 11.8% 654 379 375 125 54

Distributor/System Integrator 1,079 8.1% 271 360 343 87 18

Truck, Bus or Municipal Vehicle Manufacturer 794 5.9% 248 109 255 107 75

Subtotal 11,854 88.5% 3,961 1,949 4,368 1,135 441

Others Allied to the Field 1,546 11.5% 282 325 239 54 646

Total Circulation 13,400 100.0% 4,243 2,274 4,607 1,189 1,087

Percent 100.0% 31.7% 17.0% 34.4% 8.9% 8.1%

OEM Off-Highway The Electric Age E-Newsletter Classification By Title

Business and Industry Total % of Total Engineering Sales/ Marketing

Corporate and Operating

Management Manufacturing and

Purchasing

Other Titled & Non-Titled

Personnel

Agricultural Equipment Manufacturer 1,633 11.6% 541 223 638 162 69

Industrial/Utility/Construction Equipment Manufacturer 5,446 38.6% 1,733 605 2,474 479 155

Lawn and Garden Equipment Manufacturer 301 2.1% 89 40 131 30 11

Off-Highway/Recreational Equipment Manufacturer 702 5.0% 274 137 175 86 30

Forestry Equipment Manufacturer 142 1.0% 47 19 44 20 12

Mining Equipment Manufacturer 493 3.5% 207 104 114 47 21

Engine/Drivetrain/Transmission Manufacturer 1,728 12.3% 722 421 398 131 56

Distributor/System Integrator 1,155 8.2% 287 390 366 93 19

Truck, Bus or Municipal Vehicle Manufacturer 816 5.8% 260 111 265 105 75

Subtotal 12,416 88.0% 4,160 2,050 4,605 1,153 448

Others Allied to the Field 1,689 12.0% 308 349 246 55 731

Total Circulation 14,105 100.0% 4,468 2,399 4,851 1,208 1,179

Percent 100.0% 31.7% 17.0% 34.4% 8.6% 8.4%

9Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com

OCTOBER-DECEMBER 2017 TOTAL AUDIENCE PROFILE / OEM Off-Highway

OEM Off-Highway The Year In Review - Special Digital Issue Classification By Title

Business and Industry Total% of Total Engineering Sales/ Marketing

Corporate and Operating

Management Manufacturing and Purchasing

Other Titled & Non-Titled

Personnel

Agricultural Equipment Manufacturer 1,916 11.4% 616 247 779 194 80

Industrial/Utility/Construction Equipment Manufacturer 6,684 39.9% 2,125 732 3,044 621 162

Lawn and Garden Equipment Manufacturer 352 2.1% 114 54 133 39 12

Off-Highway/Recreational Equipment Manufacturer 847 5.1% 319 154 224 116 34

Forestry Equipment Manufacturer 172 1.0% 50 23 57 29 13

Mining Equipment Manufacturer 580 3.5% 248 112 145 55 20

Engine/Drivetrain/Transmission Manufacturer 2,045 12.2% 839 503 488 162 53

Distributor/System Integrator 1,380 8.2% 345 455 449 108 23

Truck, Bus or Municipal Vehicle Manufacturer 952 5.7% 303 125 314 128 82

Subtotal 14,928 89.0% 4,959 2,405 5,633 1,452 479

Others Allied to the Field 1,840 11.0% 353 412 288 300 487

Total Circulation 16,768 100.0% 5,312 2,817 5,921 1,752 966

Percent 100.0% 31.7% 16.8% 35.3% 10.4% 5.8%

OEM Off-Highway Efficient Design & Manufacturing E-Newsletter Classification By Title

Business and Industry Total% of Total Engineering Sales/ Marketing

Corporate and Operating

Management Manufacturing and Purchasing

Other Titled & Non-Titled

Personnel

Agricultural Equipment Manufacturer 1,610 11.7% 535 217 628 161 69

Industrial/Utility/Construction Equipment Manufacturer 5,368 39.2% 1,706 590 2,453 467 152

Lawn and Garden Equipment Manufacturer 297 2.2% 83 43 130 30 11

Off-Highway/Recreational Equipment Manufacturer 682 5.0% 263 130 173 86 30

Forestry Equipment Manufacturer 143 1.0% 43 21 46 21 12

Mining Equipment Manufacturer 469 3.4% 194 96 117 43 19

Engine/Drivetrain/Transmission Manufacturer 1,664 12.1% 693 395 386 137 53

Distributor/System Integrator 1,107 8.1% 271 372 352 94 18

Truck, Bus or Municipal Vehicle Manufacturer 796 5.8% 254 107 257 104 74

Subtotal 12,136 88.5% 4,042 1,971 4,542 1,143 438

Others Allied to the Field 1,570 11.5% 299 326 53 241 651

Total Circulation 13,706 100.0% 4,341 2,297 4,595 1,384 1,089

Percent 100.0% 31.7% 16.8% 33.5% 10.1% 7.9%

10Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com

OCTOBER-DECEMBER 2017 TOTAL AUDIENCE PROFILE / OEM Off-Highway

The data reflected within this report is provided in good faith as an accurate representation of the audience served for OEM Off-Highway.

Sean Dunphy, Publisher

Total Audience Profile report provided by

AC Business Media, Inc. 201 N. Main Street Fort Atkinson WI 53538

800.538.5544 ACBusinessMedia.com

Copyright 2018 ©AC Business Media, Inc. All rights reserved.

SOCIAL INTERACTIONSocial Media As of December 2017 Facebook Likes 4,564

LinkedIn Members 1,836

Twitter Followers 3,650

Sources: Facebook, LinkedIn and Twitter

EMAIL MARKETINGOEM Off-Highway Email Marketing Classification By Title

Business and Industry Total% of Total Engineering Sales/ Marketing

Corporate and Operating

Management Manufacturing and Purchasing

Other Titled & Non-Titled

Personnel

Agricultural Equipment Manufacturer 2,544 10.2% 703 294 1,134 269 144

Industrial/Utility/Construction Equipment Manufacturer 10,295 41.3% 3,151 905 4,801 1,106 332

Lawn and Garden Equipment Manufacturer 524 2.1% 133 76 224 66 25

Off-Highway/Recreational Equipment Manufacturer 1,269 5.1% 441 200 341 204 83

Forestry Equipment Manufacturer 268 1.1% 66 31 103 46 22

Mining Equipment Manufacturer 776 3.1% 305 138 214 84 35

Engine/Drivetrain/Transmission Manufacturer 2,672 10.7% 1,062 500 728 277 105

Distributor/System Integrator 1,758 7.0% 506 455 582 178 37

Truck, Bus or Municipal Vehicle Manufacturer 1,438 5.8% 401 170 525 221 121

Subtotal 21,544 86.4% 6,768 2,769 8,652 2,451 904

Others Allied to the Field 3,401 13.6% 416 377 319 79 2,210

Total Circulation 24,945 100.0% 7,184 3,146 8,971 2,530 3,114

Percent 100.0% 28.8% 12.6% 36.0% 10.1% 12.5%

STATE OF THE INDUSTRYThe Internet of Things & ConnectivityThe Future of DieselAutomation Advancements & Smart SystemsHybrids & ElectrificationManaging the Data TrendChallenges & OpportunitiesThe Global Landscape

Looking ahead to 2018 and beyond, we see a strong emphasis on the “invisible” technologies taking the heavy equipment industry into a more intelligent and efficient future, including the internet of things, smart data and automated systems.

OCTOBER 2017

Global product development solutions for mobile OEMs

www.oemoffhighway.com

Efforts to encourage design innovation offer the potential for industries to be further optimized and creative designs to be appreciated.

PAGE 28

NOVEMBER/DECEMBER 2017

Global product development solutions for mobile OEMs

www.oemoffhighway.com

INNOVATIONThe World of

Over-Design and Over-Deliver PAGE 18

EXTREME MACHINES!: MILITARY TRUCKS

The CSSE shotcrete from CIFA S.p.A. is equipped

with a new hybrid drive system.