Launched In India By Union Carbide In 1905.Portfolio Comprises of Dry Cells , Batteries, Flashlights, Packet Tea, Mosquito Coil.Biggest Seller Of Batteries And Flashlights With Market Share Of 46% and 85% resp.

Sold 1.2 bn. Batteries In India And Abroad In 2002-03.Exports It’s Products To Mexico, Usa, Venezeula, Ethiopia, sudan And Bangladesh.Well Known For Their Marketing Skills And Their Ad Campaign “ Give Me Red”.

FLASHLIGHTSLargest Manufacturer Of Flashlights In South Asia.“Jeevan Sathi” Brass Torch Holds 90% Market Share In Rural India.Available In Wide Prices, Ranging From Rs. 40 To 1275.

PACKET TEA

Continuous Improvement In Quality And Packaging.Sells Tea Under The Brand Name Of “Eveready”.Association With Tez, Jagoo, Classic And Premium Gold.

POWERON

Available In Three Variants Red 12 Hours Protection, Red 10 Hours Protection, Green 8 Hours Protection.Comes Packed In A Power Dish And A Heat Sealed Pouch.

CFL’S

Sells Cfl’s Under The Brand Name “Halonix”.4 Plants, Manufacturing Capacity Of 130 mn. Units.Saves Energy By 75% And Lasts 10 Times Longer Than Incandescent Lights.

DRY CELL BATTERIES

world largest seller of zinc carbon batteries.wide range of varieties like, D size, AAA, 9v, and alkaline batteries.enjoys market share of 60% and achieved 15 crores turnover in rechargeable batteries segment.

STRENGTHS

Main Strength Lies In It’s Distribution Network.More Than 4000 Vans Sells Their Products All Over India.Well Known For It’s Marketing Skills.Among The Top 20 Best Marketing Companies Of India.

WEAKNESSES

Cost Of Production.Needs Improvement In Quality.

OPPORTUNITIESNew Markets In India Especially Urban. Entering Foreign MarketsMarkets For Cordless Batteries And Rechargeable Batteries With Chargers.

THREATSDecrease In Demand For Carbon –Zinc Batteries.Use Of Mobile Phones

AMARON

Launched In Mid 2000, Leading Player In Industrial Batteries Segment.Holds 26% Market Share In Industrial Batteries Segment.Sales Grew By 46% To 314 Cr. In 2008.Also Ventured Into Lifestyle Products Like, Caps, Wallets, Jackets Etc.

EXIDE

Largest Producer Of Lead Acid Storage Batteries.Sells Globally, In Australia , Japan, And Western Europe.Strong Distribution Network And R&d Centre.Annual Turnover Was 3606 Cr. In 2008.

NIPPO

A Household Name In India Was Formed In 1972.Produces And Sells Over 10 bn. Batteries A YearFirst Indian Dry Battery Company To Be Certified By Iso14001, And Iso 9001 International Standards.Has A Strong Distribution Network.7 Distributors, 30000 Stockists, 1000 Vans, 500 Autos Covering Over 7 Lacs Retail Outlets.Holds 31% Market Share In India.

FUTURE PLANS

Agreement With Phoenix Lamps Ltd. To Sell Cfl’s Under The Brand Names Of ”eveready” And “Halonix”.Increase In The Production Capacity Of Greenfield Plant From 1.6 bn. To 2 bn.Amalgamation Of It’s Subsidiary “Powercell Battery India Ltd.”Plans To Produce And Sell Dishwashing Detergents.