1. Ti sao vn chn qung co Bo giy 1 Th trng qung co bo giy chim 10% * Ni dung c nhng thng tin c quyn m Internet & truyn hnh khng c *Qung co mang tnh tp trung & trc quan, lu li su trong tm tr ngi c 2 Vn c 1 tp khch hng ln, trung thnh v gi thi quen c bo giy hng ngy 3 c lu gi, chia s & truyn tay nhau khin cho thng tin v khch hng lun trc mt ngi c

2. S 2 th trng, xut bn 20,000/ k, ni dung hon ton l bng quc t v trong nc, cc ni dung c quyn ch c ti Bng Ton Cu. S 1 th trng, xut bn 80,000/k, ni dung thng tin bng v th thao chung, tin tc Bng Vit Nam. Th Trng Bo Bng hin Ti Th thao 24h, Th thao Tp HCM Th Trng Bo Bng hin Ti 3. Bn Tng? * Qung co nhng hiu qu ra sao so vi chi ph qu ln b ra? * Qung co trn Bo Bng cha? * Bn c chi ph mua qung co lin tc, tng tn sut hin th trc mt khch hng? Ti sao bn khng chn Bng Ton Cu? 1 t bo s 2 trn th trng bo Bng , Th Thao hin ti? 4. Bn au u v chi ph qung co qu ln? Chi ph 1 trang qung co/ngy: 9,000,000 VN Chnh sch h tr: Chnh sch gim gi: Gim 20% l tt nht Chi ph 1 thng qung co: 1,200,000,000/ thng (chy 30 ngy) Chi ph 1 thng qung co: 90,000,000/ thng (chy 30 ngy) - Gim gi 40% - Mua tng theo tun - Mua tng theo thng - Mua tng theo ma gii Chi ph 1 trang qung co/ngy: 50,000,000 VN Nh vy: 3 ngy qung co trn bo Bng = 01 thng qung co trn BDTC Bn au u v chi ph qung co qu ln? 5. c gi Tip cnc gi Tip cn c gi tip cn/ngy: 15,000 ngi c gi tip cn 1 thng qung co cng chi ph: 450,000 ngi (30 k cho 30 ngy) c gi tip cn 1 thng qung co cng chi ph: 240,000 ngi (03 k cho 03 ngy) Chi ph 1 trang qung co/ngy: 50,000,000 VN i tng c gi ca 2 t bo kh ging nhau khi cng l Nam gii, ngi yu bng th thao & khng phn bit tng lp v a v x hi i tng c gi ca 2 t bo kh ging nhau khi cng l Nam gii, ngi yu bng th thao & khng phn bit tng lp v a v x hiim khc bit: Bo Bng Ton Cu thin v t vn v nhn nh bng nn thu ht thm i tng yu th thao & thch chi bng 6. gii Thiu v BDTc i tng c gi nam 95%n 5% Ra i thng 2/2012 (hin ti c 582 s bo) ph 40% 50% 10% HN & tnh pha bc HCM & Min Nam Min Trung, Ty Nguyn 95% l Nam, 5% n, gim c, nhn vin vn phng, cng s, lao ng ph thng s lng phT hnh 20,000 bn/k, ra bo hng ngy t T2 - CN. 7. vy Ti sao nn qung co Trn BDTc? T bo s 02 th trng bo Bng hin ti i tng a dang hn v c nhng ni dung bng c quyn v ni dung chuyn su v t vn v nhn nh bng Chnh sch h tr c bit theo Tun, Thng, c ma gii, tng tn sut hin th v hiu qu qung co cho khch hng Cng vi 1 chi ph qung co so vi Bo Bng , tn sut xut hin qung co trc mt ngi c dy c gp 10 ln vy Ti sao nn qung co Trn BDTc? 8. cc hnh Thc qung co Qung co PR Ti Tr D on 9. Khch hng 10. i Tc 11. lin h