Professional Video Marketing Idea You Need to Know

Download Professional Video Marketing Idea You Need to Know

Post on 07-Aug-2015

7 views

Category:

Documents

0 download

Embed Size (px)

TRANSCRIPT

  1. 1. Professional Video Marketing Idea You Need to Know To succeed in business today, you really need to have a creative edge, and video marketing might be just what you're looking for! The following article will offer you useful advice on how to put video marketing to work for your company. Once you learn the basics and get the hang of it, video marketing can be a lot of fun! The first thing you have to do with video marketing is to give it a try. The more you experiment, the better your outcomes will become. Try everything which comes to mind and then figure out what works and what doesn't. This is the best way to make video marketing successful. You can't possibly think that customers are going to watch lengthy videos and stay interested. If you're doing a product demonstration, you can use up to around twenty minutes of video length to demonstrate all the bells and whistles. However, if you're just advertising or keeping them up to speed, then your videos should be no longer than ten minutes. The biggest aspect of your video marketing should be your content. Without excellent and relevant content, your video marketing will fail. If viewers are not interested in your videos, you will not be able to make http://www.highervisibility.com/local-seo-company/ a sale. Make sure that you have interesting and relevant content to be successful with video marketing. There should be a screen grab of your website within your video. Viewers will be able to see your site's setup this way. You can also use screenshots in your tutorials. Take your screenshot, and use video software to include it in your video. If you want to film yourself talking about your products or demonstrating them, you should put together an outline for your video before you start. Make a list of all the points you feel are important and organize them logically so your video is easy to follow. Remember that you can edit your video to organize different points in a logical order too. A product review video is a great way to promote a product. Show how to set up or demonstrate the uses of your products. Discuss each feature and how it works. Mention any options that are available and don't forget warrantee information. Video reviews show your market why your product is the one to buy. Get started with video marketing and watch your sales increase. When using video marketing keep in mind that content is the key. Using content that is untrue or meant to mislead your viewers can be damaging to your business. Always make sure that your videos are accurate and informational. Providing a good source of information will keep people coming back. Include an opt-in form on your video page to get people to sign up for your mailing list. People may want to sign up to get more information on the topic the video is presenting, and this is the perfect time for you to slip in your sales pitch. Always display your website URL in your video. Most video-editing software packages include the option of placing a text box inside your video. This is the perfect way to ensure that anyone who views your video will know where to learn more, even if they end up seeing your video on a site
  2. 2. other than your own. Great audio and video equipment makes for a great video. If you use old crappy equipment, you'll get an effect you might not expect. That doesn't mean that effect isn't what you want, so play with the equipment you use until you get the video which matches the tone you wish it to have. You can put up a podcast feed on your site to syndicate how to seo blogger your video around the web. This will get your video out to a much larger audience than just social media or YouTube will. For example, post it on Amazon for the Kindle or iTunes for their devices and see your audience grow. Don't forget to post videos to your website, but exercise some caution when doing so. You do not want to make your page run too slowly, and video can definitely impact your load time. Therefore, it is best to select only a couple of videos that showcase your best work. Try taking a behind the scenes approach in your video marketing campaign. Customers love to see how a business really works, and they will also appreciate your transparency. Make sure to include info about how your business addresses the needs of its customers and makes their satisfaction a number-one priority! Did you know that Google Webmaster Tools has a video site-map tool? Google can't crawl the content of a video, so you have to provide them information about the video, so they can index it and add it to their site. Check support.google.com for more information on how to create the XML file. Make sure to let a little of your personality show when you are creating you are videos. People like to see real people when they watch their videos. As people become more familiar with you, they will want to buy from you because they trust you. Customers will also see your face when they use your products. Use customer testimonials in your video marketing campaign. Upload real messages from actual patrons of your business for the most effective videos possible. Other potential customers will see how appreciated you are by existing customers and when they realize how you go out of your way in business, they will make a point of looking you up! Don't worry if your video isn't perfect, especially if you are a small company. People don't expect perfection. Many successful videos have errors, times when the actors misspoke, and occasional shaky camera work. In fact, adding a few outtakes at the end can make your video stand out from the crowd. Make the most of the resources that you have when creating a video for marketing. Think of all the different people that you know. This can help you to come up with places to shoot your video and people that you can put in it. The more that you can get done for free the better. The right way to video market your company has been laid out before you, so you should now be prepared to get down to business. Using the ideas which now swirl in your head, draft a campaign that you believe will work and follow through with it until you reach your goals. Good luck!