PROFESSIONAL & TRADERights Highlights

MAY-JULY 2011

Welcome to the May- July 2011 issue of the Wiley Professional and Trade Rights Highlights Magazine

To learn more about any of the titles featured, click the jacket images which will take you directly to our website – for full descriptions, tables of contents, more about the author, related titles, etc.

To enquire about rights availability and request reading copies, please email Julie Attrill jattrill@wiley.com

We look forward to receiving your new titles requests!

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CONTENTS

Architecture 4Business & Capstone 8Computing 14Finance 22Nautical 25

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ARCHITECTURE

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Mathematics in SpaceGeorge LegendreArchitectural Design (AD) series978-0-470-68980-6 / 0-470-68980-3448 pp. Pub: 08/07/11

A new title in the Architectural Design series that explores the potential of computational mathematics incutting-edge design.

Mathematics has always been a vital tool in the architect's trade, but the last fifteen years have seen asharp rise in the power of computers and has led to computational abilities far beyond anything previouslyavailable. Modern design software and computing power have changed the traditional role of geometry inarchitecture and opened up new possibilities enabled by topology, non-Euclidean geometry, and otherareas of mathematics.

With insight from a top-notch list of contributors, including such notables as Mark Burry, Bernard Cache,Philippe Morel and Fabien Scheurer, Mathematics in Space discusses how the advent of computation andinformation technology has affected the work of contemporary architects.

• This new title in the Architectural Design series updates architectural mathematics since the digitalrevolution.• With world-class contributors, this is an essential resource for anyone interested in the wayscomputation has transformed the discipline.• The book explores fascinating issues in modern design, most importantly the impact of mathematics oncontemporary design creativity.

George L Legendre is a London-based architect and educator. He graduated from Harvard GraduateSchool of Design (GSD) in 1994 and served as lecturer and Assistant Professor of Architecture at the GSDfrom 1995 to 2000. Prior to founding the London-based office IJP Corporation (IJP), he was visitingProfessor at the ETH Zurich (2001), Princeton University (2003-05), and the Architectural Association inLondon, where he served as Unit Master of Diploma Unit 5 (2002-2008). His practice has just completedHenderson Waves, a 1000-foot long bridge located in Singapore. In 2007, the influential UK weekly BuildingDesign elected the 3-year-old office as one of the top 5 practices in Britain led by principals under the ageof 40.

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The Urban Towers HandbookEric Firley and Julie Gimbal978-0-470-68474-0 / 0-470-68474-7272 pp. Pub: 03/06/11

For well over a century, the modern skyscraper has provided an ingenious solution to high-density living andworking – accommodating the greatest number of people in a building with a minimal footprint. In thecontemporary context of drastic urban growth, its role can only gain in importance. The question is how toavoid past mistakes and how to conceive the tower as a positive component of an existing or newly createdurban fabric. In a thoroughly analytical and comparative way The Urban Towers Handbook provides answersto these questions and serves as a reference book and design tool for architects, planners and developersalike. Its comprehensive graphic documentation includes not only aerials and to-scale plans and sections, butalso purpose-made photography, drawings and diagrams.

• Provides a comprehensive comparative analysis of high-rise towers in their urban context.• Includes newly commissioned drawings, drawn to scale: urban plans, floor plans, sections and elevations.• Features newly commissioned photography.• Presents 21 in-depth case studies of iconic towers, such as the Eiffel Tower, Chrysler Building and

Rockefeller Tower.• It illustrates some 50 contemporary and future towers and provides additional sections on building

regulations in 7 cities worldwide and the relationship between high-rise towers and sustainability.

Eric Firley is the author of The Urban Housing Handbook, (Wiley 2009). An architect and urban designer, heis currently based in Paris. Since studying in Lausanne, Weimar and London, he has worked in severalpractices and design consultancies in France and the UK.Julie Gimbal is a French art historian with a special interest in high-rise architecture. She holds a doctoratefrom the University of Rennes on the subject of high-rise architecture in France and is responsible for thesecond section of the book on high-rise regulations. She also helped to inform the choice of case studies inthe first section of the book.

Licensed: French The Urban Housing Handbook Licensed: Simplified Chinese

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Scripting Cultures: Architectural Design and ProgrammingMark BurryAD Primer series978-0-470-74642-4 / 0-470-74642-4208 pp. Pub: 25/03/11

This book looks at computer programming (scripting) incorporated as part of the design process. Scriptingrefers to the capabilities within many design software packages that allow the user to customise the softwarearound their own predilections and modes of working. It also automates routine aspects and repetitiveactivities within design such as making multiple versions but each copy being different in some unique way,freeing-up the designer to spend more time on design thinking.

Customisation affords the designer opportunities to not only escape the strictures inherent in any software butalso to experiment. Software modified by the designer through scripting offers a range of speculations that aresimply not possible using the software only as the manufacturers intended it to be used. The advantage ofautomating routines and coupling them with emerging digital fabrication technologies, significant costreductions can be achieved by saving time at the front-end and taking advantage of the new file-to-factoryprotocols.

• Because scripting is effectively a computing program overlay, the tool user (designer) becomes the newtoolmaker (software engineer).

• A book on scripting by one of the world’s specialists on architectural programming and the parametric.• A very timely topic - scripting is now becoming a pre-requisite skill for architects.• Combines cultural and technical insights.

Mark Burry is Professor of Innovation (Spatial Information Architecture) at RMIT in Melbourne, Australia,where he is also Director of the Spatial Information Architecture Laboratory and Director of the DesignResearch Institute. He is Member of the Advisory Board of Gehry Technologies in Los Angeles, USA. Burry isprobably best known for his work on Antoni Gaudi's Sagrada Familia in Barcelona, where he is ExecutiveArchitect and Researcher, and has been working for twenty years on the realisation of the completion ofGaudi's vision through computer-aided techniques.

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BUSINESS & CAPSTONE

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John Adair's 100 Greatest Ideas for Amazing CreativityJohn Adair978-0-85708-176-6 / 0-85708-176-4256 pp. Pub: 24/06/11

The next installment in a fresh new series, from a genuine business guru.

Straightforward, practical advice is hard to find – especially from a proven expert. John Adair’s 100Greatest Ideas is a new series from an international business guru giving you the building blocks for anamazing career, putting the most important ideas on Leadership, Success, Management, Communication,Decision Making and Creativity at your fingertips. The ideas are short, punchy and clustered aroundthemes, so you can find answers to all your questions quickly and easily.

Whether you have to manage a single project, a small team or a whole organisation, John Adair’s wisdomand experience will help you get the best possible results. The book provides accessible advice from one ofthe world’s best–known and most sought after business authorities - advice you can put into practiceimmediately.

In this book Adair tackles creativity - why business needs it and exactly how to nurture and develop it.Challenging conventional thinking and abandoning ‘the way things are always done' is the key to successfulbusiness in this modern age. John outlines his 100 Greatest Ideas for thinking differently and innovatingyour business.

John Adair's 100 Greatest Ideas for Effective Leadership & Management. Licensed: Czech, Greek, Italian,Lithuanian, Russian, Simplified Chinese, Turkish

John Adair's 100 Greatest Ideas for Being a Brilliant ManagerJohn Adair978-0-85708-178-0 / 0-85708-178-0256 pp. Pub: 24/06/11

The final book in a fresh new series, from a genuine business guru.

This straight forward, practical new series offers a whole shelf of unique advice from a proven expert. Each ofJohn Adair’s 100 Greatest Ideas contains short, punchy nuggets of wisdom that will form the building blocksfor an amazing career, putting the most important ideas on Leadership, Success, Management,Communication, Decision Making and Creativity at your fingertips.

In this final book John tackles creativity – why business needs it and exactly how to nurture and develop it.Challenging conventional thinking and abandoning ‘the way thing are always done’ is the key to successfulbusiness in this modern age. John outlines his 100 Greatest Ideas for thinking differently and innovating yourbusiness.

John Adair's 100 Greatest Ideas for Effective Leadership & Management. Licensed: Czech, Greek, Italian,Lithuanian, Russian, Simplified Chinese, Turkish

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Making Waves: How to Ride the Chaos with Direct Response Integrated MarketingMark Davies, Tina Catling978-0-85708-212-1 / 0-85708-212-4208 pp. Pub: 18/03/11

An upbeat and practical full-colour guide to the creation of a great marketing campaign - from receiving abrief, to conceiving ‘the Big Idea’, to its final realisation as a dynamic wave of collective awareness.

The world of marketing is a turbulent place, moving at an incredible pace as trends change, zeitgeists riseand fall and the next big thing becomes tomorrow’s news. For most, marketing has become a game ofcatch-up and bandwagon jumping. Making Waves takes a different tact by instructing you on how to add tothe turbulence, ride the chaos and set free the enormous power incumbent in the masses by creating andsustaining your own movement; by Making Waves in the public consciousness.

To help you to achieve this, this book outlines how to take advantage of the best of both digital marketingand direct marketing media - two of the most responsive disciplines in marketing ever - to mould a multi-faceted campaign which will persuade and excite, and imbue brands with rich emotional experiences andloyal relationships which put the customer at the heart of the communications, creating outstanding returnson marketing investment.

It covers: Marketing Strategy and Planning; Brand Building; Direct Mail; Catalogues; Email Marketing;Website Design; Search Engine Optimisation; Paid Search Marketing; Social Media; Testing; and more…

Mark Davies and Tina Catling both have 25 years experience in marketing, working for some of thelargest advertising agencies in the world including Saatchi & Saatchi and Ogilvy and Mather. They foundedthe award winning company ‘outside the box’ in 1993 and quickly established a reputation for marketingexcellence with clients like Thomas Cook, Boots, Dulux, Royal Mail, Hitachi and Visa. They lecture at manyUK Universities and speak throughout the world on the subject of ‘thinking outside the box’, and trainingorganisations to be more innovative through their innovation management company, Think(www.thinkso.co.uk). They address audiences two or three times per week and travel extensivelythroughout Europe, Asia, Australasia and the Americas. They were also keynote speakers at The 2nd WorldAdvertising conference in Tehran in October 2010.

Licensed: Korean, Orthodox Chinese

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Brand Valued: How socially valued brands hold the key to a sustainable future and business successGuy Champniss, Fernando Rodés Vilá978-1-119-97667-7 / 1-119-97667-7314 pp. Pub: 24/06/11

A new brand management model for the development of social capital as a means of engaging with and buildingtrust with consumers.

As experts in the communications field, the idea for this book has been born from the authors' research aboutthe role of brands in society in general, but especially in the area of sustainability. They have discovered that theroot cause of the problems we face in terms of the CSR/sustainability agenda is a collapse in Social Capital. IfSocial Capital can be improved and grown (i.e. if more sustainable lifestyles can be created via large-scalebehaviour change) we all stand to benefit in the long term.

Brand Valued is based on a relatively simple and self-fulfilling model. The authors present new techniques thatwill assist brand managers, marketers, corporate communications specialists, account handlers and agency-side communication strategists to create better dialogue and communication with their audiences (e.g. bybecoming involved in shared thinking). The bond that is created through this connection creates deeper trust,which in turn has a net increase in Social Capital. Not only does society benefit from the messages promoted bythe brand, but the brand forms strong and lasting connections - and trust - with customers.

Guy Champniss is Global Director of Business Insights and Fernando Rodés Vilá is ex-CEO of Havas, theworld's 5th largest communications group whose HQ is in Paris. With a turnover of over 14bn euros, Havasemploys 18,000 people across a range of communications agencies, all of which are "exploring" the issues inthe book. Fernando is also Chairman of CreaFutur (a Catalonian Think Tank very active in the sustainabilityarea). Not only are both authors experts in this field, they are recognized commentators on the topic and havelinks with key industry bodies who respect their opinions and research. Their research has also been shared withkey academic bodies such as London Business School, Ashridge and IESE in Spain.

Licensed: Spanish, Turkish

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Corporate Governance, 5eRobert A. G. Monks, Nell Minow978-0-470-97259-5 / 0-470-97259-9512 pp. Pub: 29/07/11

The management crisis at the root of the recent global recession has highlighted more than ever thatcorporate governance issues are central to safeguarding sustainable business.

Managers must understand the factors that control relationships between managers, investors, boards ofdirectors, and stakeholders. This new edition of the best-selling text provides more international caseexamples, coverage of the financial sector, exercises and student questions, for the student andprofessional.

• In the wake of the recent global financial collapse the timely new edition of this successful text providesa welcome update of the key corporate governance issues.

• Clearly shows the role of corporate governance in making sure the right questions are asked and thenecessary checks and balances in place to protect the long-term, sustainable value of the enterprise.

• Features 18 case studies of institutions and corporations in crisis, and analyses the reasons for their fall- including Lehman Brothers, General Motors, Time Warner and IBM.

This textbook has established adoption bases in US and Europe and is used on Corporate Governancemodules on Finance, Law and Business courses at MBA and senior undergraduate level. It is also of keyinterest to press experts; consultants; and company directors.

Robert A.G. Monks and Nell Minow are founders of The Corporate Library, the leading independentsource for U.S. corporate governance and executive & director compensation information andanalysis. Formerly principals of the Lens Fund and officers of the Institutional Shareholder Services, Monks& Minow have also collaborated on many books and press articles. Their text on Corporate governance hassold successfully both in the US and the rest of the world through four editions.

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COMPUTING

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Google App Inventor for AndroidJason Tyler978-1-119-99133-5 / 1-119-99133-1416 pp. Pub: 15/04/11

This is the complete guide to drag and drop app development for the Google Android platform. WithGoogle's App Inventor for Android, anyone can create mobile apps for Android smart phones, tabletsand more.

Google App Inventor for Android is the complete guide to App Inventor for Android, Google's new visuallanguage for building mobile apps. With App Inventor, you programme by piecing together blocks thatrepresent the phone's functionality. Because it's like putting together a puzzle, even non-technicalpeople can use App Inventor to create mobile apps. With App Inventor you don't need to write a singleline of programming code, and can still create apps that take advantage of all of an Android smartphone's features including the accelerometer, GPS, messaging, contacts, the web and more.

This book provides you with a series of fully worked out apps that you can create, download and use onyour Android phone. Best of all, the apps come with complete "source blocks", fully explained in easy tounderstand terms, which you can customise for your own use or use as a model for building the next"killer app". The sample apps are accompanied by a section on App Inventor Designs Patterns thatserves as an invaluable reference and explains computer science concepts in simple terms. GoogleApp Inventor for Android is the perfect companion for your app exploration, and will have you creatingyour own Android apps in no time.

Jason Tyler has not stopped playing with computers since he took apart his Dad's Commodore VIC-20when he was 12 years old. After spending 12 years in almost every aspect of I.T. he is now a full timeinstructor for the world’s largest I.T. training provider. He teaches skills and certification knowledge forMicrosoft, Cisco, and CompTIA products. Jason is passionate about helping others learn how greattechnology can be. Jason holds the MCSA, MCSE, MCITP:EA, MCITP:Exchange, MCT, CCNA,Network+, Security+, Server+, A+, ITILv3 Foundations and a whole handful of MCTS certifications.

Licensed: Korean

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Tackling Tumblr: Web Publishing Made SimpleThord Daniel Hedengren978-1-119-95015-8 / 1-119-95015-5288 pp. Pub: 27/07/11

Popular web publishing site Tumblr is growing by leaps and bounds with more than 9 million users servingup more than 1.2 billion web pages each month. Tackling Tumblr is the first comprehensive guide to thispopular web platform.

Tackling Tumblr is the complete guide to this amazing blogging and lifestreaming platform. Inside, designerand blogging expert Thord Hedengren, teaches you everything you need to know from creating your firstpost, to making your Tumblr blog uniquely your own with custom themes - even creating your own. Nomatter if you are a first time Tumblr user looking for a step by step guide, or a current user looking to takeadvantage of advanced features, Tackling Tumblr is exactly what you need.

Topics include:• Using your own domain name on Tumblr• All about posting - quotes, links, photos, audio and more• Finding and installing themes• Networking in the Tumblr community• Integrating Tumblr with other services such as Facebook, Twitter and Flickr• Using a comment systems on your Tumblr site• Integrating third party content• Modifying Tumblr themes with HTML and CSS• Creating your own custom themeand more...

Thord Daniel Hedengren (Sweden) is an author, freelance journalist and designer. He's the editor of theSwedish iOS magazine Allt om iPhone (published by the Swedish edition of MacWorld) and a regularcontributor to numerous magazines in Sweden. He has also been the editor of The Blog Herald andDevlounge, two well respected online magazines back in the day. Thord is a serial entrepreneur andrecognized WordPress expert, as well as an often requested consultant on all things open source.

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Smashing WordPress: Beyond the Blog, 2e Licensed: Italian, Portuguese

Professional Augmented Reality Browsers for Smartphones: Programming for junaio, Layar and WikitudeLester Madden978-1-119-99281-3 / 1-119-99281-8352 pp. Pub: 15/04/11

Augmented reality is a hot topic for mobile developers! This book will feature fully workable anddownloadable source code enabling developers to build augmented reality applications for the iPhone andAndroid platforms.

This title clearly explains what mobile Augmented Reality (AR) is as well as the amazing opportunities lyingahead. The expert author positions each of the clients, focusing on development, with a brief look at whatother players are doing (such as Google/Nokia). The book will further include a small feature on mobilebarcodes (they are making a comeback and are useful for developers) and finally covers some ideas onhow AR will change our lives in the future.

The book will focus on three key AR technologies and show how programmers can:• Create cross-platform augmented reality browsers that determine the user's current location and overlay

nearby points of interest with live video from the camera view. Primarily focusing on building content forthe top 3 industry recognised mobile augmented reality clients,junaio, Layar and Wikitude.

• Use image recognition to create compelling applications that display 3D content when images arerecognised.

• Build visual search applications that enable users to shop for products by taking a picture of items suchas a book or DVD cover.

Lester Madden has been involved with mobile technologies for 15 years. He was a product evangelist forMicrosoft, travelling Europe and talking about Smartphone development at conferences. He also has heldmarketing or developer focused roles at Skype, Nokia and Symbian. Madden is well known in the mobileaugmented reality community working with many of the application providers for content. He speaks at, andalso runs, augmented reality events including Augmented Reality Conference 2010.

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Smashing WordPress: Beyond the Blog, 2eThord Daniel Hedengren978-1-119-99596-8 / 1-119-99596-5352 pp. Pub: 15/04/11

Smashing WordPress provides readers with the WordPress information they need to make their life easier.

It takes readers beyond the basic blog, to push WordPress to its limits as a CMS, forum, photo gallery, e-commerce site and more. Updated and revised to cover the changes to WordPress 3.x including new themingoptions, custom post types, custom headers, menus and backgrounds, and more.

Along the way, readers will learn:• The anatomy of a WP install and how WordPress actually works.• All about custom post types - how they work, what they can be used for, how you make them show up in

your regular content flow, and how they make everything easier in the admin area.• How to add and work with the new custom features.• How to build beautiful WordPress themes – including child themes.• How to create custom login forms and admin themes.• How to use the Loop to control content, and even use alternatives to the Loop.• How to integrate theme options.• How to build plugins – including widget functionality.• How to build your WordPress projects for SEO.• Integrate WordPress with the social web.• How to create amazing navigation.• How to use conditional control elements.

The reader is a web designer or developer that knows at least a little bit of scripting, probably PHP but alsoJavaScript/AJAX and is interested in taking WordPress further than just a plain blog.

Thord Daniel Hedengren is a web designer and developer, as well as a freelance writer and a WordPressexpert. He has created numerous WordPress themes, developed plugins, and put WordPress to good usepowering both blogs and big editorial sites. In the blogosphere, you probably know Thord as TDH, and as theeditor of the Blog Herald, a popular resource for bloggers and WordPress users.

Licensed: Italian, Portuguese

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Smashing Logo Design: Creating Brand IdentitiesGareth Hardy978-1-119-99332-2 / 1-119-99332-6416 pp. Pub: 10/06/11

Smashing Logo Design encompasses everything about the art of creating identities. By combiningtheory, instruction and inspiration, both graphic designers and business owners will benefit fromextensive education of the logo design world.

It looks at the challenges of designing a logo whilst detailing the specific rules that should be followedto produce a successful project. The logo design process is explained in detail from the point of firstcontact with the client to the handing over of the product. Featuring 400 never before published logos,interviews with established designers, and biographies of logo design masters with case studies oftheir iconic work, Smashing Logo Design appeals to any aspiring designer or experiencedprofessional.

• What makes a successful logo?• Building design briefs.• Research, concepts and inspiration.• Why we sketch.• Going vector.• Typefaces.• Understanding color.• Preparing for print.• Client presentation.• Creating brand guidelines.

While there are other logo design books available, most are simply "inspirational"—a collection oflogos to look at and admire. Smashing Logo Design goes much further than pretty pictures coveringdesign theory needed to build great looking logos, and the techniques behind their creation.

Gareth Hardy worked as a Senior Graphic Designer before deciding to make the leap into freelance.Working under the tongue-in-cheek moniker of Down With Design, Gareth specialises in revolutionarybranding solutions and has worked for clients both domestically and internationally

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Distinctive Design: A Practical Guide to a Findable, Useful, Beautiful WebAlexander Dawson978-1-119-99298-1 / 1-119-99298-2304 pp. Pub: 20/05/11

Learn to produce a Web site that stands out from the crowd.

One of the Web designer's greatest challenges is to create a site distinctive enough to get noticed among themore than 213,000,000 sites already on the Web. This book examines the bond between code, content andvisuals to guide you through the factors that increase your design's visibility, usability and beauty. Using thispractical advice, even Web designers who lack strong artistic skills can develop super sites that strengthenthe message and stand out from the crowd.

Most books focus primarily on graphic design principles; this one shows you how to maximise and prioritiseevery design decision to help your site achieve its primary purpose: showcasing your content and services.Explores the bond between code, content and visuals to guide you through the factors that increase yourdesign's visibility, usability and beauty.

Enables even artistically challenged Web designers to create elegant, functional layouts that attract visitorsand are user-friendly.

As this book is focused primarily on design (web rather than explicitly print or graphic design), a generalknowledge of code is useful to implement the advice being given by the title.

Alexander Dawson is an award winning web professional, and writer, with more than 10 years of industryexperience. He spends his days running his web consultancy firm, writing professionally about web design,and giving his free time to assist others in the field. Alexander has contributed to leading sites includingSmashing Magazine, Six Revisions and SitePoint, and is a member of the Guild of Accessible Web Designershe actively promotes and advocates the benefits of a good user-experience and web standards.

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Functional Programming in C#: Classic Programming Techniques for Modern ProjectsOliver Sturm978-0-470-74458-1 / 0-470-74458-8672 pp. Pub: 11/03/11

In this ‘first of its kind’ book, Microsoft MVP Oliver Sturm teaches C# developers how to take advantage ofthe growing trend in functional programming.

C# is the number-one language used by .NET developers and one of the most popular programminglanguages in the world. It has many built-in functional programming features, but most are complex andlittle understood. With the shift to functional programming increasing at a rapid pace, you need to know howto leverage your existing skills to take advantage of this trend.

Functional Programming in C# leads you along a path that begins with the historic value of functional ideas.Inside, the author explains the details of relevant language features in C# and describes theory and practiceof using functional techniques in C#, including currying, partial application, composition, memoisation, andmonads. Next, he provides practical and versatile examples, which combine approaches to solve problemsin several different areas, including complex scenarios like concurrency and high-performance calculationframeworks as well as simpler use cases like Web Services and business logic implementation.

• Uses very little math theory and instead focuses on providing solutions to real development problemswith functional programming methods. Turning towards more functional programming is a growing trendamongst developers who are looking to increase code readability, maintainability and performance.

• Includes examples ranging from simple cases to more complex scenarios.

Oliver Sturm is an experienced software architect, developer, trainer and author, with a strong backgroundin various fields including system and framework architecture and design, process modeling and userinterface design. He is a C# MVP and works for Developer Express as a Technical Evangelist and LeadProgram Manager for the Frameworks Division.

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FINANCE

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Handbook of Corporate Equity Derivatives and Equity Capital Markets Juan Ramirez978-1-119-97590-8 / 1-119-97590-5 444 pp. Pub: 11/03/11

A unique guide to building and implementing an equity derivatives strategy.

This is a unique, fully self-contained guide to building and implementing an equity derivativesstrategy. Equity strategies are closely guarded secrets and as such, there is very little written about howinvestors and corporate can utilise equity vehicles as part of their growth strategies. In this much-neededbook, industry expert Juan Ramiraz guides readers through the whole range of equity derivativeinstruments, showing how they can be applied to a range of equity capital market situations, includinghedging, yield enhancement and disposal of strategic stakes, mergers and acquisitions, stock options planhedging, equity financings, share buybacks and other transactions on treasury shares, bank regulatorycapital arbitrage and tax driven situations.

The book includes case studies to highlight how equity derivative strategies have been used in real lifesituations.

Juan Ramirez (London, UK) currently works in BNP Paribas and is responsible for the marketing ofstrategic derivatives to the Iberian corporate and institutional clients. After earning a bachelor degree inelectrical engineering at the ICAI university in Madrid, he joined the consumer products group at ArthurAndersen where he spent five years gaining a substantial exposure to the accounting world. After earningan MBA degree from University of Chicago, he moved to London to work at Chase Manhattan (currently JPMorgan). He has also worked at Lehman Brothers, Barclays Capital and Banco Santander. Ramirez hasdevoted more than 15 years marketing structured derivatives solutions. During the last seven years he hasbeen working in strategic equity transactions with a strong accounting, capital markets, tax and regulatoryangle.

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Introduction to Islamic Banking and FinanceBrian B. Kettell978-0-470-97804-7 / 0-470-97804-X256 pp. Pub: 18/04/11

A straightforward introduction to the core concepts of Islamic finance.

An Introduction to Islamic Banking and Finance is a complete guide to the key characteristics of Islamicbanking and finance, and how they differ from their Western counterparts. Kettell's book looks at all aspectsof Islamic banking, including detailed chapters on its creation through to explanations of Murabaha andMusharaka contracts, Ijara and Istisna financing methods, as well as Salam and Takaful insurance. Finally thebook takes a look at Shari’ah law and Shari’ah boards, indicating the roles and responsibilities that come withmembership.

Islamic banks have been operating in countries such as Bahrain, Saudi Arabia, Malaysia and Dubai for sometime, and conventional bankers have traditionally viewed the sector as a small, exotic niche. But in the pastfive years it has seen a surge in popularity, and most major investment entities have begun working withMuslim clerics to create new ranges of financial products designed for devout Muslims, due not only to thegrowing Muslim population in Europe but also higher oil prices. Although estimates of the size of the Islamicfinance industry vary greatly, everyone agrees that it is expanding rapidly.

This is the perfect book for anyone looking to understand the industry.

Brian Kettell has a wealth of practical experience in the area of Islamic banking and finance. He worked forseveral years as an economic advisor for the Central Bank of Bahrain where he had numerous Islamicbanking responsibilities. Subsequently, Brian taught courses on Islamic banking and finance at a range offinancial institutions including the World Bank, National Commercial Bank (Saudi Arabia), Global InvestmentHouse (Kuwait), Noor Islamic Bank (UAE), the UK Treasury, the Central Bank of Iran, the Central Bank ofSyria, the Securities Investment Institute, the Institute for Financial Services and Scotland Yard. His vastacademic expertise in Islamic finance is highlighted by his role as Joint Editor of the Islamic FinanceQualification Handbook and his past teaching work at a number of top universities.

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NAUTICAL

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Be Your Own Tactics CoachJon Emmett978-0-470-97321-9 / 0-470-97321-8192 pp. Pub: 17/06/11

Master the tactics of sailing to boost your racing results.

This book acts as your own coach: telling you not just what to learn, but explaining how to learn it Boat speed is not enough! A good understanding of tactics is crucial if you want to win races.

Be Your Own Tactics Coach takes sailors through a comprehensive programme that provides an in depth understanding of the tactics of racing. The focus is on dinghy sailing though most of the advice is equally applicable to keelboat and yacht racing.

Individual chapters look at every aspect of tactical success from before you get on the water, through the pre-start and start to the various race stages. Each section contains detailed advice for beginner, intermediate and advanced sailors.

Numerous diagrams illustrate every point, allowing lessons to be learned at a glance and making this a useful aide-memoire as well as a tactical text book.

There is advice on how to structure your training to ensure maximum results, both in practice and on race day.

Jon Emmett is a world-class Laser Radial sailor. In 2008, he won the UK National Championships and the Radial Europa Cup series by winning events in Holland, Denmark, Austria and Germany. In 2009 Jon once again won the UK National Championships and the Radial Europa Cup series. In 2010 his key event is the Radial combined World and European Championship which will be sailed in Largs, Scotland. Jon coaches professionally, particularly in single-handed boats. He also acts as a professional yacht racing tactician.

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