professional social networks - for researchers, milan zdravković
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EURAXESS Conference in Dubrovnik, April 2013: Workshop Marketing Strategies and Social MediaTRANSCRIPT
Professional social networks – for researchers
Milan Zdravković
Facebooks in suits
viadeo.com (France) xing.com (Germany)
LinkedIn – the best fit
LinkedIn – the best fit
◦ Launched on May, 2003◦ More than 200 M users (11 M
from Europe, 100 M from USA)◦ No. 2 social network in USA◦ Revenues are coming from
talent solutions, marketing solutions and premium subscriptions
◦ LinkedIn was the 14th most visited website in the world in Nov 2012 (Alexa traffic rank)
◦ Will it open the arena of products for Social Enterprises?
Features
Features
◦ Create and maintain list of professional contacts◦ Get introduced to 2nd and 3rd level of contacts◦ Design and advertise the professional profile
– Find jobs, people and business opportunities by search or by “following” companies
◦ Advertise companies– Create company pages, list products and services– List jobs and search for potential candidates
◦ Ask questions for the community (LinkedIn Answers)◦ Groups
– Forum discussion, polls◦ Embedded applications
– Amazon reading list, TripIt, WordPress, SlideShare
Gated-access approach
Gated-access approach
◦ contact with any professional requires either an existing relationship, or the intervention of a contact of theirs
Social job search
“Social” job search
◦ Consult your contacts about the jobs
◦ Get introduced to decision makers in your network
Social job search
“Social” job search
◦ Find companies who are hiring and have employees from your network
ResearchGate
ResearchGate
◦ If LinkedIn is Facebook for professionals, than ResearchGate is LinkedIn for researchers
◦ Over 2.6 M users
◦ approx. 35 M papers
Features
Features
◦ Self-archiving
– Publishing papers, datasets
◦ Find potential collaborators
◦ Collaboration
– Ask questions, participate in discussions on specific topics
– Setup projects, exchange data files, manage tasks
◦ Build reputation through a reputation score and IF
– Personal
– Institutional
◦ Post jobs, search job listings
Researcher on ResearchGate
Researcher on ResearchGate
Goin viral with your papers
Goin’ viral with your papers on ResearchGate
Typical problems
Typical problems
◦ The redundancy
– Publications cannot be removed or even sometimes – cannot be edited (when imported)
◦ Background noise
– High-number of non-informed, sometimes even absurd questions
◦ Lack of original service
– All features are already offered by other websites
Enjoy your coffee !