Benjamin D. Howard

BDHoward24@gmail.com issuu.com/bdouglas88

(978) 994-9213 May 2012

EDUCATION: Salem State University

m Bachelor of Science in Communications (Expected May 2012) wConcentration: Advertising wMinor: Sociology wGPA: 3.3 wDeans list; 8 semesters

ADVERTISING EXPERIENCE:

m Account Management Intern at C-4 Analytics (January 2012 – Present) wAnalyze and interpret online visitor statistics with Google Analytics. wTracking visitors search engine trends: >Organic and paid traffic, pay-per-click account, geographical region, direct and referral traffic.

wMaintain timely content of local listings for clients (Bing, Yahoo, Google, Angie's List, etc.) wEdit website content to enhance Meta-tags and SEO-based search results

m Expect Program in Experiential Learning, SSU, (January 2011 – June 2011)

Advertising Consultant, Client: Peabody-Institute Library wCreated a new print brochure wRedesigned social media presence to increase traffic to library branches >Campaign resulted in 15% increase in foot traffic

National Student Advertising Competition m AAF Secretary, (September 2010 - June 2011), Client: JC Penney

wCreated and distributed surveys for campaign research and analysis wRe-designed the JC Penney IMC campaign to reach 25-35 year old women consumers

m AAF Team Member, (September 2009 - June 2010), Client: State Farm

wCreated and distributed surveys for campaign research and analysis wRe-designed the State Farm IMC campaign to reach 18-25 year old consumers

COMPUTER SKILLS:

m Excellent with Microsoft and Apple operating systems wAdobe InDesign; Adobe Illustrator; Adobe Photoshop 2010 wGoogle Analytics 2012

OTHER EMPLOYMENT:

m New England Wine & Spirits (March 2010 – Present) Beer Manager wConsolidate beer order and update inventory wAssist customers with questions or interests pertaining to beer & wine

m Baldpate Hospital (June 2008 – July 2009)

wMental Health Associate