professional networks rebrand

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1 The Guardian Professional Networks rebrand Registration page conversion rates increased to 32 - 57% (from 23% average) Online advert ctr range from 0.15 – 5.38 across all 15 networks Membership grew 27% YOY post rebrand

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Page 1: Professional Networks rebrand

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The Guardian Professional Networks rebrand

Registration page conversion rates increased to 32 - 57% (from 23% average)

Online advert ctr range from 0.15 – 5.38 across all 15 networks

Membership grew 27% YOY post rebrand