Professional Diploma in

Digital Marketing

DIGIPRO

Founder of DigiPro Marketing Academy

They are passionate about what they do & have your success in mind

"A mentor is someone who sees more talent & ability in within you , that you seen in yourself. and helps bring it out of you“

We are focus on our approach distinctive and our teaching tools highly conducive to better learning, but our trainers are highly skilled professionals. All our trainers are certified or post-graduate degree holders with expertise that cover fields such as

accounting, finance, management. They also boast years of proven work experience. Carefully selected and continuously evaluated, our trainers are all members of

professional societies and associations and regularly attend relevant events that can further improve their already impressive skills.

ROHAN SHARMADean , Corporate PGDM - Digital MarketingGoogle Certified, Digital Marketing Certified

Founder of DigiPro Marketing Academy

Why Us ?

• Full Practical Exposure

• Latest Curriculum designed by Industry experts

• Live YouTube Studio

• Design Essentials

• Start earning from day one

• 100% Job Assistance

• Full Access to notes and seminar sessions

• After Course Assistance

• Learn all aspects of digital marketing

• ISO Certified

• Guest Lectures

• Free tools and software's

• Interactive sessions

• Become Google and Facebook Certified

• Batch Flexibilities

Career Options

Digital Marketing Analyst, Manager

Social Media ExecutivePPC Analyst

SEO Analyst

Content Marketing Executive

Freelance Digital Marketer

Who Should Attend?

Sales & Marketing Professional

Job SeekerStudents

Digital Marketing Professional

Digital Marketing Startup’s

Entrepreneurs

Study Methodology

Coverage Area

Digital Marketing Overview

Domain, Hosting, Website Strategy

Website Designing

(Word press)

Lead Generation

Landing Pages

Designing Essentials

(Adobe Photoshop)

Inbound Marketing

Google AdSense, Blogging, Affiliate

Marketing

Content Marketing

Google Analytics

Coverage Area

Search Engine Optimization

Google Search Console, Bing Webmaster

You Tube Studio

Social Media Optimization

Social Media Marketing

Google AdWords

Online Reputation

Management

ProjectSubmission

Freelancing & Internships

Featured Coverage

YouTube Video Shooting & Editing

(First time in Rajasthan)

Design Essentials

(Adobe Photoshop)

Projects &

Stipend based Internship

Introduction to Digital Marketing

• What is marketing?

• 4 P’s of marketing

- Product

- Price

- Placement (or Distribution)

- Promotion

• What is digital marketing?

• Digital marketing vs Traditional marketing

Module 1

• Stages of digital marketing

1. Creating Visibility

2. Getting Traffic

3. Engaging Traffic

4. Conversions

5. Analysis or Measurement

6. Retention

• Main Channels of Digital marketing

Website Strategy

• What is a website?

• What are web pages?

• Types of Websites

• What are Domain names?

• What are Domain extensions?

• Different types of domain extensions

• What is web hosting?

• What are web servers?

• Types of web servers

Module 2

• Purchasing a domain name

• Purchasing web hosting

• What is SSL certificate?

• Linking your domain with hosting

• Creating an account on WordPress(CMS)

• Main Features of a WordPress dashboard

• Choosing a theme for your website

Website Designing (WordPress)

• How to make your website engaging?

• Creating blueprint of your website

• Designing an attractive website

• Creating pages on your website

• Creating a menu

• Adding pages to your menu

Module 3

• Publishing Content on your Website (text, images etc.)

• How to embed YouTube videos on webpages

• What are plugins?

• Some Useful Plugins

• Understanding Widgets.

Lead Generation(Landing Pages)

Module 4

• Types of landing pages

• Landing page v/s Web page

• Creating an engaging landing page?

• Checking effectiveness of landing pages through A/B testing

• What is a funnel?

• Process of Lead nurturing

• Conversion of leads into actual sales

Lead Generation

• Meaning of Lead generation

• Importance of Lead generation for a business

• Steps in Lead generation

• Various modes of generating a lead

• What is a lead magnet?

• Creating a lead magnet

• What is a Landing page?

• What is a Thank You page?

Adobe Photoshop

Design Essentials

1. Website Banners

2. Google Display Banners

3. Logo & Theme Design

4. E mail Template Design

5. Landing Pages Design

6. Social Media Post Design

7. Blog Post Design

8. Presentation & many More

Module 5(Featured)

• Adobe Photoshop Essentials

• Selections

• Correcting an Image

• Re Touching Techniques

• Filter, Painting & Drawing

• Working with Layers

• Merging Layers

• Working with Text

• Special Effects

• Saving & Printing Documents

Content Marketing

Module 6

• Understanding Online Influencers

• Helping Customers to find the information they seek

Measuring Content

• Measuring content effectiveness

• Identify the best Channels

• Tools to check Duplicate Content

Content Marketing

• What is content marketing ?• Importance of content in digital

marketing• Developing a content strategy• Understand how to develop a content

marketing strategy.• How to create compelling content?• Creating content for search engines?• Topics Research for content ideas• Creating content for blogs, articles,

emails, paid campaigns etc.

Google AdSense & Blogging

Module 7

• Installing themes in WordPress

• Managing Posts and Pages in WordPress

Introduction to Adsense

• Setup and Approvals

• Getting started with the interface

• Account settings

• Address (PIN) verification

• Managing websites

• What is blogging?

• Purpose of blogging

• Choosing blogging platforms

• Discovering your blog’s focus & theme

• Developing & designing blog website

• Installation of WordPress

• Front and Backend of WordPress

• Managing Front and Backend of WordPress

Inbound Marketing

Module 8

Sales & Inbound Marketing

• How Inbound Marketing Affects Sales

• Understanding the Website’s Role in the Sales Funnel

• How to Approach Inbound Leads via Email

• Using Social Media for Sales

• Using Content to Delight and Renew Customers

Conclusion: Connecting Inbound Marketing and Sales

• Inbound Marketing

• What is Inbound Marketing?

• Website Optimization

• Checklist & SEO

• How to Do Email Marketing Right

• Getting Started with Social Media

• Creating Original Content

Google Analytics

Module 9

Set up Analytics• Creating a New Account• Get started with Analytics• Cookie tracking by google analytics• Manage and configure Analytics• Understanding Account structure• Set up (web) , Set up (mobile apps)• Universal Analytics (UA)• How to add analytics code in website• Where to add analytics code in website• What is bounce rate?• Ways to reduce bounce rate• Bounce rate vs exit rate

Introduction to Analytics• What is Google Analytics• Google Analytics Features• The Importance of AnalyticsManage Accounts and users• Understand the Analytics account structure• Properties• Reporting views• Reporting view filters• User managementLinking your accounts• Google Analytics with Google Webmaster

tool• Google Analytics with Google AdWords and

Ad sense• Bing Webmaster Tools

Google Analytics

Configuration

• Introduction to Goals

• Types of Goals

• Defining Business Goals

• URL Based Goals

• Time Based Goals

• Event Based Goals

• Funnels Setup

• Filters

• Ecommerce Tracking

• User Management

Module 9

Report and Analysis

• Audience Reports

• Advertising Reports

• Acquisition Reports

• Behavior Reports

• Conversion Reports

• Real Time Reports

• Dashboard & Reports

• Attribution Modeling

• Multi Channel Funnels

• Mobile Apps ,Flow Visualization Reports

• URL Tagging Report

Search Engine Optimization(SEO)

Basics of SEO

• What are Search Engines?

• Understanding the SERPs

• Importance of SEO

• SEO Techniques

• Types of SEO

• How the search engine works?

• Google Algorithm Updates

• Some useful SEO tools

• Local SEO

Module 10

Keyword Research

• Introduction to Keyword Research

• Keyword Research Technique

• Types of Keywords

• Keyword Mapping Technique

• Competitors Analysis

• Google Insights

• Google Keyword Planner

Search Engine Optimization(SEO)

Module 10

• Header Optimization• Sitemap Creation• Use of robots.txt• Doorway Pages• Cloaking• Broken Links Optimization• Geo Targeting• Breadcrumbs Optimization• Inter Linking Strategy• Footer Optimization• Redirection (301 & 302)• Canonical Optimization• 404 Error• Thank you Page Optimization• Google Webmaster Integration• Google Analytics Integration

On Page Optimization• HTML Basics for SEO• Website Structure and Navigation Menu

Optimization• Title Tag Creation & Optimization• Meta Tag Creation & Optimization• Meta Description Creation & Optimization• Content Optimization• Keyword Density Analysis• URL Structure Optimization• Content Optimization• Page Speed Optimization• Anchor Link Optimization• Image Optimization

Search Engine Optimization(SEO)

Module 10

• Article Submission

• Press Release submission

• Blog Submissions

• Blog Commenting

• Forum Submission

• Image Submissions

• Coupons Submissions

• Q&A Submissions

• Posting Free Classifieds

• Video Submissions

• Doc Submissions

• PDF Submissions

Off Page Optimization

• Introduction to Offsite Optimization

• What are backlinks?

• What is Link Building

• Link Building Methodology

• Types of Link Building

• Link Wheel Strategies

• What are Do Follow & No Follow Links

• Search Engine Submission

• Directory Submission

• Bookmarking Submission

Search Engine Optimization(SEO)

Module 10

Reporting

• Keywords Position in major search engines

• Visitor Reports

• Traffic Source Reports

• Goal Reports

• Submissions Report

Google Search Console

Introduction to Google Search Console

• What is Search Console?

• Using Search Console with your website

• Using Search Console with your mobile app

• Search Console for Apps

• Add a website property

• Block content from Google Search results

• How to add user in Search Console

• How many types of user access

• Google Manual Penalties

Module 11

Start with the fundamentals

• Get your site working on Search Console

• Refine personal and site settings

• Manage, monitor, & maintain your site

• Get additional support

• What are impressions, position, and clicks?

• Using Google Link Disavow Tool

• www and Non-www website versions

• Geo Targeting through GWT

Google Search Console

Module 11

Using reports and features

• Search Appearance

• Search Traffic

• Google Index

• Crawl

• Security

• Link Analysis through GWT

• Internal link analysis

You Tube Studio

Basics of Video Studio

• Titles & Graphics

• How to Be Successful on YouTube

• Camera Controls & Settings

• Basic Audio for Video

• Light it Right!

• Master Your Camera for Stunning Visuals

• Movie Genres Basic Training

• Post Production Workflow

Module 12 (Featured)

• Motion Graphic Design

• Basic of Shooting

• Using Camera Angles

• Shooting With a Smartphone

• Videographer's Guide to Lenses

• Project Planning and Development

• Creating Videos

• Basic concept of Audio

• Basic Concept of Camera, Camcorder

• Basic Concept of Lightings

You Tube Studio (Editing)

• Video editing principle and techniques

• Introduction Adobe Premiere

• Introduction to digital video and formats

• Adobe Premiere Workflow

• Setting up a new project Understanding the Interface

• Importing Importing Footage Importing Stills

• Capturing

Module 12 (Featured)

• Organizing

• Using the Project panel

• Editing in the Timeline

• Navigating the timeline Using tracks

• Time

• Transitions

• Previewing a Sequence

• Audio

• Animating Motion and effects Exporting

Social Media Marketing

SMO Basic

• Introduction to Social Media

• Power of social media

• Social Media Strategy

• Brand Management Strategies

• Network Profile Creation

• How Social Media is important for a business?

• Best Sites for SMO

Module 13

GOOGLE+ Optimization

• Introduction to Google+

• Setting Social Objectives

• Social Strategies and Tactics for Google+

• +1s and Sharing

• Integration with your site

• Promoting a Brand on Google+

• URL Shortening Tools

Face Book Marketing

Module 14

• Where Facebook advertising works

and doesn't

• How Facebook ads work and why they're different from Google

Ads

The Main Facebook Ad Types

• Page post engagement ads

• Page like ads

• Offer claims ads

• Event Responses ads

• Clicks to website ads

• Targeting your ads

Facebook Optimization

• Introduction to Facebook

• Facebook Features

• Pages (Do’s and Don’ts)

• Measuring and Monitoring

• Group Pages vs. Fan Pages

• How to promote your Facebook page

• Engagement and Conversation

• Creating Events

Facebook Paid Marketing

• Understand Facebook Advertising for Brands

• Creating campaign goals

Face Book Marketing

Facebook Premium Ads

• What ad options are available

• How to buy premium ads

• Using the Power Editor

Choosing Relevant Targeting and Audience Options

• Building custom audiences

• Demographic, behaviors and interests

• Special event targeting

Module 14

Building Facebook Advertising Content

• Word limits and content guidelines

• Image shapes and sizes

• The grid explained

• What ad content performs well Advertising Costs, Options and Management Tools

• CPC, CPM and Cost Per Action; what's allowed and where

• Pros and cons of different bid management options

• Management, measurement and reporting tools

Twitter Marketing

Module 15

Twitter Marketing

• Introduction to Twitter Marketing

• How to Promote your Brand on Twitter

• Advertising on Twitter

• How to create campaign

• Types of ads

• What are twitter cards

• Set up Audience and targeting

• Set up your Budget

• Billing

Twitter Optimization• How twitter works?• How to Setup a Twitter account?• Tools for managing your Tweets• What is #Hash Tags• Importance of Hash Tags• How to increase followers• Difference between Paid v/s Organic Followers• How to Shorten and Measure your URLs• Tips for building your Twitter Community• Twitter best practices for brands• Using Twitter for customer service• Get your questions answered on Twitter• Tools for organizing your Twitter community• Managing multiple Twitter accounts

E Mail Marketing

Module 16

• Publishing forms on your landing pages

• What is broadcasting?

• Creating a newsletter for broadcasting

• What are autoresponders? How do they work?

• What is Automation?

• What is Click rate?

• What is open rate?

• Tricks on how to land email in inbox instead of spam

• Top 5 platform for E Mail Marketing

E Mail Marketing

• What is Email Marketing

• Importance of Email Marketing

• Types of Emails

• Types of Email Marketing

• Various software’s for Email Marketing

• Difference between Single Opt-in

and Double Opt-in

• Types of Conversion

• Creating an account for Email marketing

• Setting up a campaign

• Creating forms

Linked In Marketing

Linked in Marketing

• Introduction to LinkedIn

• Creating the right profile and settings

• Increasing reach and visibility

• LinkedIn Groups

• Company Pages

Module 17

You Tube Marketing

Module 18

YouTube Marketing

• You Tube Basic

• Getting started on YouTube

• Setting up your You Tube account

• Connect with creators & other viewers

• Watch videos with captions

Video advertising with AdWords

• Introduction of You Tube Marketing

• Importance of Video Marketing

• Linking YouTube channels to an AdWords account

• What is CPV

• About video ad formats

• About targeting for video campaigns

• Create a True View video campaign

• Measure video ad performance

• Tips for optimizing your video campaign

• Tips for creating effective video ads

• About remarketing to YouTube viewers

Google AdWords & PPC

Understanding the value of Online Advertising

• Introduction to Online advertising

• What are Google AdWords / PPC advertising?

• Overview of Bing and Yahoo (Microsoft AdCenter)

• Google’s advertising networks

• Where your ads can appear

• Types of Google AdWords Advertising

• How costs are calculated in AdWords

• MCC account ( My Client center )

Module 19

• AdWords Basics

• Set up an AdWords Account

• Get Familiar with your Account

Keyword Research for PPC

• Introduction to Keyword Research

• Difference between SEO & PPC keywords

• Types of PPC Keywords

• Importance of target keywords

• Select Targeted/related Keywords

• Analyze Competitors keywords

• Basic tips for building a keyword list

• About Negative Keywords

Google AdWords & PPC

Create ads and campaigns

• Set up a New Campaign

• Set up Ad Groups

• Text Ads

• Image Ads

• Video Ads

• Mobile Ads

Module 19

Managing Campaigns

• Ads and Approvals

• Budget and Bids

• Bidding Options

• Keyword Optimization

• Campaign Optimization

• Ad Placements on Websites

Online Display Advertising

Display Advertising

• Introduction to Display Advertising

• Benefits of Display Marketing

• Different platforms for online Display Advertising

• Types of Display Ads

• Running Effective Ads

• Ad formats & Features

• How to Improve CTR

Module 19

• Campaign Planning

• Creative Formats

• Budget Allocation

• Targeting & Tracking your Campaign

• Optimizing the Campaign

• Campaign Budget

• Payment methods

• Account Review

Mobile Marketing

• Introduction to Mobile Marketing

• Introduction to App Stores

• List of Apps Marketplace

• Tools to create Mobile Website

• SEO for Mobile Website

• SEO for Mobile Apps

• Lead Generation through Mobile Campaigns

• Mobile App Advertising

Module 19

• How to create App Campaign

• Types of Mobile App Ads

• Mobile App Display Ads

• Mobile Apps on Search Networks

• Track Performance of Mobile Website

• Track Performance of Mobile Apps

• SMS Marketing

Online Reputation Management

• Introduction to ORM

• Why we need ORM

• Reputation in the Digital Age

• What a corporate reputation is and why it is important

• Analysis how digital affect your online reputation

• How to Build Online Reputation

• Brand Monitoring

Module 20

• Know which tools to use for brand monitoring and Online

• Reputation Management

• Understand how to respond to complaints and criticisms online

• How to Protect your Brand from Negative Reviews

• Know how to engage your customers and make the best use of brand evangelists

Complete Project Submission

• Complete Strategy development from scratch

• Digital Marketing Plan

• Costing & Budgets allocation

• Application Road Map

• Conversions & Reporting's

Module 21

Freelancing

• What is freelancing?

• Benefits of freelancing

• Top freelancing portals

• Grabbing projects as a freelancer

• Bidding strategy

Module 22

Interview Preparation

• Frequently asked question in interviews

• Body language

• Using appropriate language

• The art of listening

• Importance of clear communication in interviews

Module 23

Internship

5- 6 Month Dedicated Internship in the field of :

- SEO

- SMO

- YOU TUBE STUDIO

- CONTENT WRITING

- CONTENT PUBLISHING

- GOOGLE ADWORDS

- SALES & CUSTOMER HANDLING

Module 23

Certification

Module 24

Certification Partner

Google Certificates

Google Certificates

Google Certificates

Google Certificates

Google Certificates

Facebook Certificates

Hubspot Certificates

Bing Certificates

DIGIPRO Certificates

Contact US

Registered AddressShop No 3&4 , Opp. Canara Bank , Near Shyam Nagar Metro Station,

New Sanganer Road Sodala, Jaipur – 302019 (Raj)Tel :0141 – 4020051/4006230; Mobile: +91 9261211003

Email : digiprofessional@gmail.com; Website :www.ptaindia.com