professional communication
TRANSCRIPT
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Professional Communication
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Communication
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• (Aristotle)
(Rhetoric)
(Communication)
(Search for all the available means of
persuasion)
• (Edward Sapir)
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• (Warren W. weaver)
• (George A. Miller)
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• James W. Neuliep
Process
Dynamic
Interactive
Transactional
Symbolic
Intentional
Contextual
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Communication
(Process)
(Message)
(Sender) (Receiver)
(Channel)Process ReceiverMessageChannel ChannelSender
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WHAT
- To Inform
- ToPersuade
- ToEducate
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- (To
Understand)
- (To Decide)
- (To Learn)
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(To Enjoy)
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S M C R
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(Process)
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Sender
Message
Channel
Receiver
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Sender
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Communication Skills
Attitudes
Knowledge
Position within a Social Cultural
System
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(Communication Skills)
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Attitudes
Attitude towardself
Attitudetoward subject matter
Attitude towardreceiver
Aristotle
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Position within a Social-Cultural
System
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Message
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Message Code
Message Content
Message
Treatment
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Message Code
Code
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(Message Content)
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(Message Treatment)
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Channel
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Receiver
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- (Communication Skills)
- (Attitudes)
- (Knowledge)
-(Position within a Social Cultural System)
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The Berlo Model SMCR
Model
S
Source
M
Message
C
Channel
R
Receiver
CONTENT
CODE
ELEMENTS
STRUCTURE
TREATMENT
SEEING
HEARING
TOUCHING
SMELLING
TASTING
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Chickering and Gamson,1989
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• Mc Quail , Denis . Mass Communication Theory : An Introduction . London : Sage Publication Ltd. . 2010.