Your blog address

Your blog address

Your Brand Logo

This downloadable template is best used together with

2 files: Student’s guide and vCoach Sample.

Click on this link to access these files…http://www.josephdeungria.com/2011/05/strategic-marketing-by-prof-de-ungria.html

Author’s Note

Your blog address

Your Brand Logo

Mandatory Elements for

Highly Personal, High Performance

20 Year Marketing Plans

1. Cover Page with theme + USP

2. Outline

3. Vision/ Mission with your USP

4. Product Portfolio/ Roles

5. Brand Launch

6. Free for All

7. Compare now vs. 20 Years

8. Milestones for Winning

Your blog address

Grand Slam Finals

20 Year High Performance, Highly Personal

Marketing Plan for vCOACH Bong

Bong De UngriaJanuary 2011

Sample Execution: Cover Page

Your blog address

Grand Slam Finals

20 Year High Performance, Highly Personal

Marketing Plan for vCOACH Bong

Bong De UngriaJanuary 2011

Sample Execution

Annotations

1. Theme = Wimbledon2. 1 Word Descriptor or USP (Unique Selling Proposition)=3. Visual Image of your brand= Coach with eagle and racket & ID pic

Your blog address

Your Brand Logo

High Performance, Highly Personal

Hyper-Road to the Grand Slam Finals

A. Daily Rounds

– Vision/ Mission

– Roles/ Strokes

– 12 Point Game Plan

– Match Statistics monitoring

B. End in Mind

vCoach- Vision driven consistent achievement

Sample Execution: Outline

Your blog address

Your Brand Logo

I align daily…

VISION/ MISSION

My purpose in life is to use daily my God-given

technical, marketing and communication

talents to vCOACH people to continuously

improve and balance their quality of life in a

competitive, global, business and Christian

environment against all odds and at its proper

time.

Sample Execution: Vision- Mission

Your blog address

Your Brand Logo

Winning means doing 7 roles/

strokes well daily

1. Real Christian going to Heaven

2. Sweetheart Husband

3. Model Father

4. Grateful Son

5. Helpful brother

6. Best Ever GM

7. Inspiring vCoach Sample Execution: Product Porfolio

Your blog address

Your Brand Logo

A model father…

Annotations

1. For each product/ role in your portfolio,Create a slide with pictures that remindsYou of this role.

2. Remember- we will upload your file. Share Only pictures that you are comfortable Showing in public.

3. You can also use clipart Or pictures of others ifYou have privacy or personal concerns about #2.

Your blog address

Your Brand Logo

A grateful son…

Annotations

1. Here is another role. Remember- minimum is 1 slide per role.

2. In the final version you will use daily, you canSubstitute videos or music to the pictures.

Your blog address

Your Brand Logo

V Cats Bone the Un-grey A- Eagle

V Coach Bong De Ungria, Ateneo

Sample ExecutionBrand Launch

Your picture

Your blog address

Your Brand Logo

Serves as additional backbone/ framework/

guide to your plan

Based on business, management, sales,

personal improvement

Can be from books, websites, songs, movies,

famous authors’ quotes (pls. cite the source)

Translate to how it applies to you! (crucial!)

What is a FREE for all?

Your blog address

Your Brand Logo

12 Marketing Plan for Life

Robert Michael Fried

1. Define Business- Who Am I?

I am vCOACH Bong

2, Assess Market- Capitalize on Strength

I have technical, marketing & communication talents.

3. Identify Primary Target Market- Discovering Real Me

My God, my family, my work & my students

4. Launch Strategy- Find Niche & Risk

My digital strategy is to share 24/7 on-line

My risk is others copying my coaching

materials which took years to develop.Sample Execution:Free for All

Your blog address

Your Brand Logo

12 Marketing Plan for Life

Robert Michael Fried

1. Define Business- Who Am I?

I am vCOACH Bong who creates highly personal

high performance plans.

2, Assess Market- Capitalize on Strength

I have technical, marketing & communication talents.

3. Identify Primary Target Market- Discovering Real Me

My God, my family, my work & my students

4. Launch Strategy- Find Niche & Risk

My digital strategy is to share 24/7 on-line

My risk is others copying my coaching

materials which took years to develop.

Notice the ff. elements1. Cite source (book/ author/ site)2. Summarize what source recommends

(example: Define business)3. Translate to your personal situationsetting: (example: I am vCOACH Bong)

Sample Execution:Free for All

Your blog address

Your Brand Logo

12 Marketing Plan for Life

Robert Michael Fried

1. Define Business- Who Am I?

2. Assess Market- Capitalize on Strength

3. ID PTM- Discovering Real Me

4. Launch Strategy- Find Niche & Risk

5. Weather PLC- Innovate Continuously

6. Balance Mix- Build My Brand

This shows the original messages from The book source which shows how businessPrinciples are applicable to “generic”personal life Plans

This lacks a translation to personal Situation of the student.

Sample Execution:Free for All

Your blog address

Your Brand Logo

Mandatory Elements for

Highly Personal, High Performance

20 Year Marketing Plans

1. Cover Page with theme + USP

2. Outline

3. Vision/ Mission with your USP

4. Product Portfolio/ Roles

5. Brand Launch

6. Free for All

7. Compare now vs. 20 Years

8. Milestones for Winning

Your blog address

Your Brand Logo

The 20 year journey is worth

every day of it…

Here and Now

46 yrs old

Husband

Kids

AVP

vCoach

P200,000 loan

Living day to day

End in Mind

Healthy 66 years old

Happily married

Kids with kids

Business Owner

Speaker & Author

Living on interest

No fear of dying

Sample Execution

Your blog address

Your Brand Logo

The 20 year journey is worth

every day of it…

Here and Now

46 yrs old

Husband

Kids

AVP

Coach

P200,000 loan

Living day to day

End in Mind

Healthy 66 years old

Happily married

Kids with kids

Business Owner

Speaker & Author

Living on interest

No fear of dying

Describe key aspects of your lifeNow vs. 20 years from nowIn text or better yet, in pictures

Your blog address

Your Brand Logo

Mandatory Elements for

Highly Personal, High Performance

20 Year Marketing Plans

1. Cover Page with theme + USP

2. Outline

3. Vision/ Mission with your USP

4. Product Portfolio/ Roles

5. Brand Launch

6. Free for All

7. Compare now vs. 20 Years

8. Milestones for Winning

Your blog address

Your Brand Logo

Daily Monitoring to make sure…

• Habits check

• Time check

• Food log

• Cash records

• Diary

Sample Execution:Milestones for winning

Your blog address

Your Brand Logo

Daily Monitoring to make sure…

• Habits check

• Time check

• Food log

• Cash records

• Diary

What tacticsWill you useRegularly toAchieve your Goals?

Sample Execution:Milestones for winning

Your blog address

Your Brand Logo

The daily road to the finals is

vision-driven and good.

As a vCoach, I succeed if my team wins. My

team is my family, my officemates my

students and my community.

Winning does not depend on my team’s

reaching the finals. Being a true Christian,

fulfilling God’s vision for me, doing my best,

and feeling blessed everyday is my ultimate

destiny.Sample Execution:Milestones for winning

Your blog address

Your Brand Logo

The daily road to the finals is

vision-driven and good.

As a coach, I succeed if my team wins. My

team is my family, my officemates my

students and my community.

Winning does not depend on my team’s

reaching the finals. Being a true Christian,

fulfilling God’s vision for me, doing my best,

and feeling blessed everyday is my ultimate

destiny.

Describe milestones, checkpoints for successTowards your goals.

Your blog address

Grand Slam Finals

20 Year High Performance, Highly Personal

Marketing Plan for vCOACH Bong

Bong De UngriaJanuary 2011

Sample Execution

Your last page should be the same as yourCover page (refer to Lecture on 21 Steps to Power Presentations

Your blog address