products location floor plan equipment printing capacity: 120 shirts/hour
TRANSCRIPT
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Products
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Location
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Floor Plan
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Equipment
Printing Capacity: 120 Shirts/Hour
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Capital Budget and GPM
Capital Budget Cost
Leasehold Improvements $6,460
Equipment & Screens $14,582
Net Working Capital $21,445
Total Capital Requirements
$42,487
Gross Margin
76%
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Retail In-Store Price
Personalized Shirts $18-$20
In-House Designed Shirts $22-$25
Wholesale (B 2 B)
Personalized In-House
20-40 $15.50-$17.50 $18-$21
40-60 $13-$15 $15-$17
80-100 $10-$12 $13-$15No Credit Retail Sales
B 2 B Credit: Net 30 Days
Pricing
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Positioning Statement
Providing quality press and print clothing with unique designs for individuals, sports teams and businesses in need of personalization or uniformity.
Press it. Wear it. Love it.
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Target Market
In-store market 15-30 years old Made to order:
Business to Business Sport Rec leagues Camps Schools Tourism Moose Jaw
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Promotion Strategy
Moose Jaw Warrior Halftime Shows Student Billboards Moose Jaw’s Sidewalk Days Moose Jaw Exhibition and Rodeo Annual Festival of Words Youth Quake
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Target Range
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Marketing Expenses
Category Cost
Exterior Sign $3,000
Logo Design $150
Business cards $25
Web Page $1,200
Telephone (long distance) $360
Radio (one 30 second ad per month) $3,000
Phonebook (yellow pages) $178
Newspaper (Moose Jaw Times Herald, once per week)
$3,557
Promotions (give-aways, demos, gifts, etc.)
$2,000
Community Newspaper (Daily Bean) $1,000
Total $14,470
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Financial Budget
Year 1
Bank debt $25,000
Equity $20,000
Total $45,000
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Cash Flow
1 2 3 4 5
(50,000)
-
50,000
100,000
150,000
200,000
250,000
300,000
350,000
(12,818)
17,648
60,632
145,659
307,345
Net Cash Flow
Net Cash Flow
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Critical Variables
Number of B2B Sales Input Costs
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Break-Even Analysis
1 2 3 4 50
5
10
15
20
25
30
Base Case Cust/day Breakeven Cust/day
Nu
mb
er
of
Cu
sto
mers
p
er
Day
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Sensitivity Analysis
Customers/Day Total 5 Year Profit
Net Payback
10 ($428,439) ($800,477)
15 ($183,433) ($354,527)
20 $69,577 $105,030
25 $346,433 $609,141
30 $615,278 $1,096,003
35 $881,502 $1,578,509
40 $1,147,726 $2,061,014
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Contingency Plan
If Impresswear does not succeed, there will be a realized loss of $22,500 per owner
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Owner Compensation
2013 2014 2015 2016 2017 -
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
40,000 40,464 40,933
61,532
83,368