products have feelings too
TRANSCRIPT
I’m a good looking, smart and fun app
Why don’t you want to use me?
Products have feelings too
It’s not a product if it has no users
To start using something, people need to feel something
When something goes wrong
Or when you need to say something inconvenient
It all started with a doodle
The Takipi brand
Find your product’s ‘magic moment’
Yep. People are usually interested in themselves
AutoCAD WS – seeing your drawings on the mobile for the first time
Walk the Walk, Talk the Talk
Exception route -> Tale
But, how can I tell what drives feelings ?
Rely on Intuition Well… not yours…
How to ask questions
Use alternatives
Creating A Spectrum Of Alternatives
There are no boring features
