production specifications -...

Production specifications

Kable Publishing

Contents Print advertising Print advert sizes 2File format specifications 3

Online advertising File specifications 4Advert examples 5

Contacts 7

Kable Publishing: Production specifications | 2

Print advertisingPrint advert sizes

Full page double page

Half page double page

Full page

Half page Horizontal

Half pageVertical

Width Height

Bleed 426mm 303mm

Trim 420mm 297mm

Type area 400mm 277mm

Bleed 426mm 131mm

Trim 420mm 125mm


Bleed 216mm 303mm

Trim 210mm 297mm


Bleed 191mm 131mm

Trim 185mm 125mm


Bleed 99mm 261mm

Trim 93mm 255mm



Print advertisingFile format specification

ColourGC Magazine print in CMYK only. If you used Pantone or custom Spot colours in your files, please make sure they are converted to their process equivalent. Please note - the colour gamut of four-colour printing is limited - we can make no guarantee that any Pantone colour used will be accurately matched then converted to process.

ImagesFiles must contain all images in high resolution (300 dpi) CMYK format. Files should not contain any RGB images or copydot scan elements. Please note - please ensure that your Photoshop files do not contain any colour profiles, eg LAB, ICC etc. Our printers will not accept these as conversion needed to print them often results in very noticeable colour shifts.

FontsAll fonts must be embedded at Photoshop stage. Avoid emboldening, italicising and outlining fonts - select the correct font style from your font menu.

Other informationn Password or security options should not be applied to the PDF file.

n PDF file names must include: Client, Publication and issue date (eg. Kable_GC_Feb2010).

n When supplying more than one advertisement, each one should be saved as an individual PDF file.

n When supplying a double page spread, please save each page as a separate PDF for imposition purposes.

We only accept composite high resolution CMYK PDF files created using Adobe Distiller 4 or above. When creating a PDF, please allow for at least 3mm of bleed to ensure that any images or tints do not end short of the page. If sending a full page advertisment, please add registration marks to your document.

Important - Please make sure your artwork is centred on the PDf document - this is essential to ensure that your advertisement will appear correctly in the magazine.

PDF specification


Width Height File size Hosted Gif Hosted Flash

Banners

MPU

Superbanner

468px

300px

728px

60px

250px

90px

30k • Send file and clickthrough url

• Send swf file using clicktag clicktracking method, backup gif and clickthrough url.

• See separate ‘Flash and Rich Media Instructions’ document for more information

Preferred file formats are gifs or jpegs but we also accept flash files (see Flash and rich media instructions below)

Flash and rich media instructions

For us to be able to handle flash please read the following instructions:

1. Please provide us with the following information: n Flash builder/designer name n Flash builder/designer phone number

2. Please provide us with the following items for each creative: n Both the original flash file (fla.) which has been modified to our requirements as below in the instructions and the corresponding shockwave file (.swf) n Clickthrough URL n Alternative GIF n Whenever a banner is supplied that has a background colour other than black or white, we need the hexi decimal code supplied to us (ie - the 6 figure code made up of letters and numbers)

Online advertisingFile specifications


Superbanner728px x 90px

MPU300px x 250px

Online advertisingWebsite banners

The layout for www.kable.co.uk and www.smarthealthcare.com is the same.

The image demonstrates on www.kable.co.uk where the advertisements will be positioned.


Web banner468px x 60px

Web banner468px x 60px

Online advertisingEmail broadcast

Html file 600 pixels wide without css formatting.

The file should be delivered by the end of business on the Thursday before the e-mail is set to be sent.


Contacts Production contact

Roger MasseyAdvertisement Manager

t: 020 3353 2680f: 020 3353 3167m: 07944 343906 [email protected]

Address

Kings Place90 York WayLondonN1 9GU

Kable and the Guardian use Base Camp as our preferred project management tool. If you were to confirm any of the above projects you will be issued with a username and password to gain access. Base Camp will contain full timelines, contacts and milestones. You will also be able to gain access to progress reports, written work and communicate with all those involved with the project.

production specifications -...

Documents