production process of print advert
Embed Size (px)
Firstly, I opened up Photoshop and created a canvas size of 27.94cm width by 21.59cm. I then inserted onto a canvas, our chosen image of ice cream ingredients within a kitchen setting, to relate the mise en scene to the topic of our documentary which is cream. However, at the end of the production process we changed the canvas size to 30cm width by 19cm height. I also adjusted the brightness and
Here I inserted text using the text tool and chose white for the font colour. I also used the shape tool to make a red box in the background which we found was a popular colour when conducting our audience research. Also, we chose this colour as red connotes danger and the topics discussed in our documentary represent ice cream as being symbolised as dangerous.
I then included a + and = sign on our image using the text tool and choosing red as the font colour to again connote danger and relate the image to our title that is The Delicious Truth as the ingredients shown suggest it is unhealthy.
I then created a Channel 4 logo by imitation, using the shape tool to create the outline. I then used the paint bucket tool to fill in the logo with the colour white as this follows codes and conventions of a professional Channel 4 print advert.
Any changes we thought we needed to make before finalising our product were conducted at the end. We felt that the font should be changed to Trebuchet MS instead of Myriad Pro as this looked more similar to Channel 4s regular font. I also changed the colour of the + and = sign to white and filling the outside with red by going to layer style and then selecting the stroke option as we felt this stood out more and gave it a more professional and fresher look. I also altered the size of the logo as we felt ours was originally very large in comparison to professional Channel 4 print adverts. Finally, I changed the canvas size as mentioned beforehand.