Production of Brain-boosting Bite-sized Granola Balls

By Brelliant Inc.Chiu Chern

Janani RamadossSamantha Chua Xinyu

Yee Li Xuan

Industry : NutritionPatent Number : PA/a/2006/002418Title: Extruded Granola Process by Frito-Lay

Patent Introduction

Patent Function Method for creating bite-sized or filled pieces of

chewy or crunchy granola. Improved process for manipulating and shaping

chewy granola without losing its characteristic texture.

Improvements include: Soften the granola Shaping the softened granola, and drying or

removing the water thus restoring the granola to its original texture and composition

Commercialisation Plan

Target Market: Healthy-conscious consumers who need sustained energy boost

• Create bite-sized Granola Balls that are delicious with great texture.

• With brain-boosting effect, at the same time healthy, yet retains the texture and taste.

• As an alternative to other snacks.

Commercialisation Plan

• Around 8 granola balls in a pack (80g)

• Direct distribution through household distributor (NTUC, Sheng Siong)

Q & A / Discussion