production for the long tail
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Production for the Long Tail. Steve Stough Hollywood Post Alliance Technology Retreat February 1, 2007. The Long Tail. Hits. Number of Views . Indie, Art Films, New Media. Relative Popularity . The Long Legs. Theatrical. DVD, PPV. Hits. Lonelygirl15. Number of Views per Month . - PowerPoint PPT PresentationTRANSCRIPT
Lockheed Martin Stough:1
Production for the Long TailProduction for the Long Tail
Steve StoughHollywood Post Alliance Technology Retreat
February 1, 2007
Lockheed Martin Stough:2
The Long TailThe Long Tail
Relative Popularity
Nu
mb
er
of
Vie
ws
Hits
Indie, Art Films, New Media
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The Long LegsThe Long Legs
Time Since First Release
Nu
mb
er
of
Vie
ws
pe
r M
on
th Hits
Theatrical
DVD, PPV
VoD,
NetFlix
Lonelygirl15
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Visual Entertainment EcosystemVisual Entertainment Ecosystem
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Lockheed Martin: Steve StoughLockheed Martin: Steve Stough
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Marc DarrMarc Darr
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ARRI: Kevin IrvinARRI: Kevin Irvin
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Stargate Films: Sam Nicholson & Darren FrankelStargate Films: Sam Nicholson & Darren Frankel
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Imagica: Richard AntleyImagica: Richard Antley
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EMC Telco and Entertainment: Paul SwedbergEMC Telco and Entertainment: Paul Swedberg
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Lockheed MartinLockheed Martin
• ~60,000 engineers – almost all in R&D• Build few things in commercial quantity
– Aircraft– The rest is spun off to commercial companies
• Major annual commitment to collaborative advanced research with GE Labs, Sandia National Labs, DARPA, universities
• A receiver and licensor of advanced tech• Some past entertainment-related initiatives
– 1980 – Present: Dozens of image analysis systems, 2D to 3D– 1984: First wide-stripe, high-speed image distribution RAID– 1990’s: Teranex video processing company– 1998: Secure image archive management system (now part of
Ascent Media)– 1999 – Present: High-dynamic range 4k, 24p video camera– 2001: First power-efficient 40 Gbps fiber optic transceiver
commercial company– 2003: VoD distribution switch components based on non-linear
optical devices and materials– 2005: 3.2 Gbps recorder read/write head demonstrated. Capable
of writing 4 TBytes to a 120 mm disk.
Lockheed Martin Stough:12
Production for the Long TailProduction for the Long Tail
Lockheed Martin
Industry Consultant
ARRI
Stargate Films
Imagica*
EMC
Steve Stough
Marc Darr
Kevin Irvin
Sam Nicholson
Darren Frankel
Richard Antley
Paul Swedberg
[email protected]* Cinema Events canceled due to medical reasons