Share In The ConversationOctober 30, 2010

From Software to Steel

Best Practices for Marketing and Selling ANY PRODUCT

Thank you to our sponsors:

Back to Basics

• What Is Your Product? • What Are You Selling?• Who Wants Your Product?• Who Cares?

What Is Your Product? What Are You Selling?

• Business Software for B2B Integration

• Non-Profit for to Help Cancer Patients and Families

• Cold-Framed (Light Gauge Steel)

• Cheese Steaks & American Food Grill

Quality, Reputation, Service

Who Wants Your Product?

• Target Market

• What do they like/dislike, care about?• What do they read? • Where do they go?• Who and/or what influences their buying decision?

• Business or Consumer• Buyer and Influencer Profiles• Traditions, Trends, Fads• Competitors - Going Up & Down• Where Do You Stand?• Segmentation – Geographic, Demographic,

Psychographic, Behavior

Who Cares?

• You Care

• Your Customers Care

• Your Competitors Care (maybe not in a good way though)

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People are Raving about this place!!

Just the other day one of may favorite guests hit me with this one:

“Best Cheese Steak From Here To Philly”

You’ll Love Our Food … or it’s FREE!

www.jumpinjonnys.com

Thank you to our sponsors: