product vision board
DESCRIPTION
An introduction to the product vision board. The product vision board has originally been created by Roman Pichler. In the light of the courses we teach at Ghent University I added some changes. The notes can be found in the ppt.TRANSCRIPT
PRODUCT VISION BOARD
Product vision board
OverviewPart 1: Every product needs a vision
Part 2: The product vision board
Part 3: How to use the product vision board
Product vision board
EVERY PROJECT NEEDS A VISION
Product vision board
A vision?‘Cheshire Puss, would you tell me, please, which way I ought to go from here?’
‘That depends a good deal on where you want to get to,’ said the Cat.
‘I don’t much care where-’ said Alice.
‘Then it doesn’t matter which way you go,’ said the Cat.
‘-so long as I get SOMEWHERE,’ Alice added as an explanation.
‘Oh, you’re sure to do that,’ said the Cat, ‘if you only walk long enough.’
― Lewis Carroll, Alice in Wonderland
Product vision board
A vision?= know where you’re going
= create the same product
People always have an idea in their head, but is it the same as yours?
Product vision board
A vision?
Product vision board
Goals• Clear overview of product
• Better presentation, pitch, alignment within team
• Clearer statement towards customers, partners, investors, etc.
• Limit scope, create focus
• Be more efficient
Product vision board
PRODUCT VISION BOARD
Product vision board
Product vision board
IdeaCover chocolate with candy so it doesn’t melt.
Product vision board
Target group= who are you creating the product for
= who will use it & who will pay for it
Consumer?Age, country, sex, money, …
Company?Market segment, industries, list of companies, …
Government?Countries, job function, size, …
Product vision board
People on the move such as soldiers
Product vision board
Needs= which problem are you solving for the target group
Mapped to target groups Why should your target group care? Keep asking WHY
It’s difficult to find the exact need
Product vision board
Needs‘Build a better mousetrap, and the world will beat a path to your door.’
Product vision board
NeedsIs your solution a vitamin or an aspirin?
Vitamin= nice to have
Juices a business segment
Aspirin / painkiller= need to have
Solves a business problem
Product vision board
People on the move such as soldiers
Candy treats that don’t melt in extreme temperatures
= vitamin
Product vision board
Product= what are you selling and what makes it unique?
Top 3-5 features / method
Mapped to needs & target groups
Differentiators
Unique selling points
Product vision board
People on the move such as soldiers
Candy treats that don’t melt in extreme temperatures
= vitamin
Tasteful chocolate
Sugary coating prevents melting and keeps taste
Bright colors attract people
Product vision board
Value= what is the value of your product to the target groups (based on their needs)
Money
Emotion / feelings
Business value
Better, faster, cheaper, etc.
Product vision board
People on the move such as soldiers
Candy treats that don’t melt in extreme temperatures
= vitamin
Tasteful chocolate
Sugary coating prevents melting and keeps taste
Bright colors attract people
Happy moment
No dirty hands
No more chocolate stains
Easy to take with you
Product vision board
Competitors and alternatives= who will they compare you with
Similar products / services
How it’s done now
Alternatives that can be used
Product vision board
Normal candy (no chocolate)Normal chocolate (melts)
People on the move such as soldiers
Candy treats that don’t melt in extreme temperatures
= vitamin
Tasteful chocolate
Sugary coating prevents melting and keeps taste
Bright colors attract people
Happy moment
No dirty hands
No more chocolate stains
Easy to take with you
Product vision board
Product statement= short sentence to give a first impression
Granny proof!
What – why – who – how
1-2 sentence introduction
Remember it
Which problem are you solving and how?
Product vision board
Normal candy (no chocolate)Normal chocolate (melts)
People on the move such as soldiers
Candy treats that don’t melt in extreme temperatures
= vitamin
Tasteful chocolate
Sugary coating prevents melting and keeps taste
Bright colors attract people
Happy moment
No dirty hands
No more chocolate stains
Easy to take with you
The chocolate that melts in your mouth, not on your hands.
Product vision board
Header fieldsProject nameA clear, easy to pronounce and easy to remember name for your project
GroupGroup number of the phase in which you are now. This can change throughout the project!
DateThe date on which this product vision board was finalized like it is presented now.
IterationEach time you change something to the product vision board you should adjust this number. Start with 1.
Product vision board
HOW TO USE THE PRODUCT VISION BOARD
Product vision board
GoalOne look at the product vision board should explain most of your product.
One look should be enough to know which problem you are solving.
Product vision board
PracticalUse post-its!
Start with the section you know best
Iterate several times (now + later)
Discuss with other people