product - user experience architecture
Post on 18-Oct-2014
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Architecting
ProductUser Experience
Case: Smartphone
User Experience for
ProductCase:
Smartphone
www.novel-ebiz.com
Strategic Global User Experience Architecture and Design Series
Definition of a ProductArchitecting User Experience for Product
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013
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An article or substance that is manufactured or refined for users
Product Structure/Design
All product designs are Human-Centered following
Ergonomics
that take care of how humans interact with products
Architecting User Experience for Product
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 3©
Product Experience: Human Factors
• Happiness/Joy • Satisfaction/Contentment • Anger/Irritation • Disappointment/ Dissatisfaction
Source: International Journal of Design
Architecting User Experience for Product
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 4©
Product Usage: Human Factors
• Motive• Context• Interaction
Architecting User Experience for Product
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 2©
User Motive drives Context for InteractionSource: International Journal of Design
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 6©
Understanding User Context
Human/Product Relationship -
Architecting User Experience for Product
5 User Experience factors…
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 7©
When, how and why a product fits into user’s workflow
Understanding User ContextArchitecting User Experience for Product
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 8©
1. User’s Workflow
Understanding User ContextArchitecting User Experience for Product
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 9©
What are user expectations from the
product
2. User’s Goals
Understanding User ContextArchitecting User Experience for Product
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 10©
What users need to know to use the product
3. User’s Domainknowledge
4. User’s tasks What tasks users
needto perform to use the
product
Understanding User ContextArchitecting User Experience for Product
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 11©
5. User’s mental model Product perceptions,
expectations and user’s what if/wish list
Understanding User ContextArchitecting User Experience for Product
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 12©
- A Methodology ModelDiscovering User ContextArchitecting User
Experience for Product
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 13©
Discovery of user’s “What if/Wish List” drives ease of use and product innovations
User Experience: SmartphoneArchitecting User Experience for Product
Architecture
Smartphone user experience is context driven – use cases and scenarios…
Note: A Smartphone is categorized as a product for mobility combining hardware and software integrated user experience that keeps user connected with information needs.
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 14©
Architecting User Experience for Product
Architecture
User Context and Use Cases
Creating Human Factors Metrics and Use-case Logic
Smartphone
Smartphone Human Factors: User Context
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 15©
Expert User
User Actions
New User
User Actions
Goal
Striking a balance between User Groups
User Context and User FlowArchitecting User Experience for Product
Smartphone
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 16©
Architecting User Experience for Product Persona Driven Drill-down
Smartphone – A Use Case Scenario
Desired Experience
Persona - Expert
Smartphone Logic
Persona - New
ActivateApplication
Display Application
Helpline
System Response User Actions
Activate App.
GetFriends
ActivateApplication
DisplayList
Rules..Link to
Application
ContactFriends for help
StoredData
Link to Helpline
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 17©
Author: Sushmita Dutt, Presentation dated: June 10, 2013
Architecture
Architecting User Experience for Product Understanding the Product
Smartphone – Driven by generations of handheld
Factors driving product innovation Useful
Usable
Desirable
First Handheld
Smartphone
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 18©
HandheldUser Experience
The hold
NaturalScenarios Movement
Ease of Use
Delivering
Two FingersThumbs
HumanMechanical effort
Natural process
Motion
Swipe Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 19©
Architecting User Experience for Product Understanding Ease of Use
Smartphone – User Experience Scenarios
HandheldUser Experience
Interface
OSScenarios
Guidelines
Operating System
Touch Swipe TapNavigation
Single ScreenApplication Structure
Single focus activity
Space
Data Views
Rules Custom Design
Scroll Expand
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 20©
Architecting User Experience for Product Understanding The Medium
Smartphone – User Experience Scenarios
Architecture
User Experience
ConstraintsArchitecture
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 21©
Architecting User Experience for Product Understanding Constraints
Smartphone – Environment
User Experience Architecture is restricted to Mobile Operating Systems defined guidelines – the most common ones – Android, iOS (free, open source) and Windows Phone (closed source, proprietary)
Architecture
User Experience
ScopesArchitecture
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 © 21
Architecting User Experience for Product Understanding Scopes
Smartphone – Environment
• Deliver consistent user
• Deliver wireframes detailsaround user activities,
experience within defineddesign standards
Deliver Custom ApplicationStructures based oncontent and UI patterns
•
tasks, views, dependencies
Architecture
User Experience
PatternSample
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 © 22
Architecting User Experience for Product Understanding User Patterns
Smartphone – Scopes
Android patterns for gestures:• Tap-and-hold (long press) • One-finger drag • Two-finger tap• Two-finger drag• Two-finger pinch-zoom• Three-finger drag
Architecture
User Experience
PatternSample
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 24©
Architecting User Experience for Product Understanding User Patterns
Smartphone – Scopes
YouTube Pattern:Fixed tabs to display functional areas
Architecture
User Experience
PatternSample
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 25©
Architecting User Experience for Product Understanding User Patterns
Smartphone – Scopes
Music AlbumPattern:Allows selection of a song and then displaysuser optionsover a menu
Architecture
The purpose of User Experience Architecture for Products is to surface communication options for enhanced user-centricity and ease of product use
Author: Sushmita DuttConsultant , User Experience and Information Architecture for
Web, Mobile and Hybrid Technology Platforms [email protected]
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 26©
Architecting User Experience for Product The need for UX Architecture