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TRANSCRIPT
FEATURES
• Managed application hosting (dedicated, utility and hybrid models)
• Advice on business, sales and marketing
• Technical operations support
• 24 x 7 monitoring, trouble management, change management and operational support
• Database management
• Help-desk to help-desk support
• Security and networking services
• Web content and data integration
ToplineISVSM SaaS Enablement ProgramTechnology and Expertise for Success in the SaaS Marketplace
On-demand subscriptions will make up 28% of all new business applications purchases by 2012, according to 2008 predictions from IDC – with the software-as-a-service (SaaS) market likely to grow in revenue from $5.71 billion in revenue in 2007 to $16.98 billion in 2012.*
Today’s economic uncertainty may actually be a boon for SaaS as buyers seek to bypass the capital expenses associated with on-premises software and instead pay out of their operating budgets.
But the sticking point, if you’re an independent software vendor (ISV) with a traditional on-premises approach, is figuring out how to deliver your product as a service. You need different strategies, resources and skills.
AT&T’s unique SaaS enablement program, TopLineISV, helps you through every stage of operating a successful SaaS business. With a minimal investment, you can tap into AT&T’s infrastructure, methodologies, expertise and reputation to avoid newcomers’ missteps and immediately seize a competitive advantage.
Helping You Deliver SaaS Products Easily, AffordablyTopLineISV brings you guidance and tools to propel your business forward. Over the past 10 years we’ve helped more than 60 ISVs deliver their products via a SaaS model. In addition to hosting and managing your applications, we can help you devise a successful go-to-market strategy…allowing you to focus on what you do best – developing and selling your software.
Our goal is to help you deliver your application as a service quickly, easily and affordably. The features below are all ready and waiting for
you, eliminating ramp-up delays and helping you save money on hardware and technical personnel. For one basic fee, you receive a package that includes:
• Business strategy advice
• Sales and marketing enablement
• Technical operations support
• Managed application hosting (dedicated, utility and hybrid models)
• 24 x 7 monitoring, trouble management, change management and operational support
• Database management
• Help-desk to help-desk support
• Security and networking services
• Web content and data integration
Pay As You Grow for Better Expense Management Great news about TopLineISV is that you pay as you grow. With our straightforward, predictable pricing structure you’ll know exactly how your hosting costs will change as your business expands, which makes it easy for you to build your expenses into your forecasts and pricing structure.
Our hosting infrastructure is built on AT&T Synaptic HostingSM, a utility service powered by a virtualized infrastructure. Synaptic Hosting includes hardware and full monitoring and management of network, servers, operating system and storage, and is based on a scalable, “pay-for-what-you-use” approach.
BENEFITS
• Pay as you grow; take advantage of straightforward, predictable pricing so you know exactly how your hosting costs will change as your business expands
• Reduce your financial exposure and contain costs
• Reach the market faster by tapping AT&T’s technical and business expertise
• Focus on developing and selling your software – not on hosting and delivering your product to customers
• Monitor the performance of your software in near real-time, track changes, and run reports with AT&T’s Managed Application Services ToolSM
P R O D U C TBR I E F
Specialized Services • Business Strategy. Through intensive consultations, we’ll help you strategize the best way to take your SaaS offering to market and determine how to “make the numbers work” in your pricing policies and contracts.
• Sales and Marketing Enablement. We’ll help you develop marketing collateral and lend support to your sales activities, allowing you to benefit from our credentials and experience.
• Technical Operations Support. You work closely with a named team that manages your relationship and provides technical support. Through our world-class data centers, we supply the infrastructure, security systems, troubleshooting and disaster recovery mechanisms you need. And we tend to all daily performance and maintenance details so your application runs smoothly and effortlessly for your customers. Through our Managed Application Services Tool (MASTSM), you get a view into back-office systems and can:
• Monitor the performance of your software in near real-time
• Generate and run application-specific reports
• Track the status of changes and cases
• Store relevant documents in one easily retrievable spot
• Communicate with the support team
* Source: Worldwide Software on Demand 2008-2012 Forecast and 2007 Vendor Shares: Moving Toward an On-Demand World. Robert P. Mahowald, July 2008. IDC #213197.
AT&T Hosting & Application Services (H&AS) combines the power of AT&T’s network, hosting capabilities and application expertise acquired with AT&T’s purchase of USi.
Product Brief - ToplineISV: Software-as-a Service Enablement Program _________________________________________________________________________ 2
Jumpstart Your Launch and Minimize Startup Costs
If you need to cultivate a pipeline of SaaS-consuming clients before you commit to long-term hosting, our TopLineISV Jumpstart Program is designed for you. For an up-front fee (credited back to you once you sign a service agreement with us), you’ll receive:
• The TopLineISV Program benefits (business strategy, sales and marketing enablement, and technical operations support)
• Four months of full application hosting (on a pre-defined amount of capacity)
This gives you time to implement your go-to-market strategy and establish a footprint in the market before you start assuming scalable costs. After four months, you can decide whether continued hosting at AT&T is right for you.
For more information call 800.809.3003 or contact your AT&T Representative. Visit us at www.att.com/business.
12/24/2008 AB-1520
© 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
TopLineISV Incubation Center Eases Your Transition
Overcome barriers to entering the SaaS market by taking advantage of the TopLineISV Incubation Center.
First you take an eight-hour Technical Design Workshop that results in a set of infrastructure and service-readiness requirements.
Then, you’re given a free sandbox environment for refining the technical architecture of your product and preparing for pushbutton SaaS delivery.