product title : session date : 27,28, 29th feb 2012
TRANSCRIPT
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Product Title :
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Product/Service Name:
Team Leader:
Faculty / Research Alliance:
Email:
Mobile Tel:
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Gap Identification
• Identify the current customer problems
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Product/Service Description
• Key feature, benefits
• Patent strength
• Shelf life of the product/service
• Invention status: – Proof of concept – Prototype lab scale– Pilot plant or model– Commercial production plant , industrial model
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Market Analysis• Market needs• Customer Value Proposition
Customer’s problem / want / need How customer satisfaction will be met Why customer will be compelled to buy from you Equalise the value / price equation CVP examples:
Small corner shop – small selection of goods, convenient location, convenient opening times, local friendly & personal service
IT company – cost efficiency, robustness, secure, speed
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Market Competitiveness• New market or penetration of existing
market?
• Is the market in uprising or declining?
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Competitive Strategies • Inventor attempt to develop a sustainable
competitive advantage i.e cost differentiation, product differentiation & niche strategy
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Technology Plan • Sustainable technology road map being
proposed for the product
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Management Plan • Team’s activities & motivation to
commercialise the invention
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Funding Plan
• How are you being funded so far?
• How much required for future?
• Further Funding is required for what type of activities/purpose?
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Financial Plan Forecast - Start-up costs - Sales per year - Revenue per year - P & L per year - Current Assets - Fixed Assets - Shareholder Equity / Proposal
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Business Model
• How does the business make money? Direct sales? Lease?
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Why invest in me
• Besides good ROI, demonstrate your:
– Passion
– Belief
– Confidence
– Commitment
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Summary -• Re-state your needs / requirements• Action Plan/Way Forward for this Project:
Pursue for commercialization i.e. Finding Partners, Pilot Plant, Need Venture Capital
Need for innovation value add i.e. Business Plan, Prototype Development, Product testing/validation, Packaging
Need further research i.e. Collecting more data, Time to complete the research more than 6 months
• Request for: follow up meeting / permission to send more information / arrange for demo / visitation to site, etc
• Acknowledge / thank for input