product teardown workshop - carousel vs. flickr
DESCRIPTION
Mobile product tear down workshop, using Carousel and Flickr (owned by Dropbox and Yahoo, respectively). The actual session will be lead by PM Fast Track and PM team at Yammer.TRANSCRIPT
Carousel vs. Flickr
Product Teardown Workshop
By Yammer and PM Fast Track
New User Experience • Why can’t I sign up with my Gmail or Facebook accounts? • What action does the respective Product team think is most/least
important for new users to perform? • What fact does the respective Product team think will be
most/least confusing for new users to understand? • What metric (engagement, growth, retention, monetization, etc.) is
the new user experience designed to lift? • For iPhone, how does the app ask for permission for things that it
needs, e.g. push notifications?
Carousel New User Experience
+ other in app callouts, etc.
Flickr New User Experience
+ other steps, like upload a profile photo, connect with Facebook, sync photos, etc.
Default Experience • How does the app try to ensure it’s showing interesting
content and actions to the users? • What are the primary pieces of content and primary
actions? • What notable pieces of content and actions are not
strongly represented in the default experience? • In general, what does the app’s default experience tell
you about the respective product team’s opinion about photo sharing?
Carousel Default Experience
Flickr Default Experience
Social/Sharing
• What metric are the app’s social and sharing features designed to lift (engagement, growth, retention, monetization, etc.)?
• What does each app do to create network effects?
• How important is it to the app’s success for users to share or use social features?
• How important is it to the app’s success for users to discover content?
Carousel Social/Sharing
Flickr Social/Sharing
Curation
• How much effort does it take for users to curate their photos in the app?
• How important is it for the app to encourage users to curate their photos?
• What common curation features are missing?
• What is the product owners’ approach to photo curation? Why?
Carousel Curation
Flickr Curation
About Your Team Team Yammer
• Neil McCarthy ([email protected]), @hardkornelius
• Ron Blandford ([email protected])
• Check out the Yammer Product collection on Medium: https://medium.com/yammer-product
Want to join the team? Apply to be a Yammer PM.
Team PM Fast Track
• David Kim ([email protected]), @findinbay
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