Product Strategy

Underpinned by the Product Audit & Visitor Experience

Product Action Group – Recommendations & Deliverables

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Product

Category

Experience

Pillars

Experience Trail Example Supporting

Events

Nature &

Wilderness

Rewild Yourself Discover the wilderness of the Jersey National Park

with Jersey Walk Adventures/Wild Adventures/Wild

Days. Explore the flora and fauna, feast on foraged

foods, undertake photography/painting experiences.

Signpost the Go Gorilla Trail. Profile Durrell keepers

share their knowledge of native species

(chuffs/bats). Partner with Durrell for a unique stay

the Yurts. Scale up the experience to invite

volunteer visitors with accommodation on-site and

with The Atlantic.

Ambassadors: Jordan, Jersey Naturalist; Gordon,

Head Ape Keeper, Jersey Zoo

World Wetlands Day (Feb),

Durrell Challenge (May),

Love Nature (May), 30 Bays

in 30 Days Swimming

Challenge (Jun), Walking

Through Autumn (Sept)

Durrell Dash (Nov)

Tidal Trail Being near the water sets our body and mind at

ease. Visitors can explore our coastal landscapes.

Whilst exploring our tidal RAMSAR site, they can

experience a tour of the oyster beds, with the

opportunity to end their adventure with oyster

tasting and optional glass of bubbles. Tour guided

and/or ‘safe’ self-guided discovery trails. Insider tips

from Manomara. Stay in a unique heritage let by the

coast.

Ambassadors: Anna Messervy-Evans, Manomara;

Becky Coley, Drift Retreat

Jersey Surf Film Festival

(Sept) Festival of the Tides

(Nov)

Product

Category

Experience

Pillars

Experience Trail Example Supporting

Events

Active &

Wellbeing

Extreme Jersey Active adventurers join the Extreme Jersey

Challenge 72-hours to explore Jersey's landscapes

- swim, surf, kayak, climb, abseil, coasteering, JET-

ski, abseil, DIY Challenge Yourself island trail /

passport.

: Sean Conway

Jersey Half-Marathon &

Triathlon (Jun), Round Island

Challenge (Aug), SLT (Sept),

Durrell Challenge (May),

Durrell Dash (Nov), Breca

Jersey SwimRun (Sept),

Jersey Marathon (Oct)

Jersey on the

Rocks

Adventure-seeking visitors can explore the cliffs and

coasts of Jersey with an adrenalin-fueled

experience. From coasteering off the rocks to

abseiling and climbing down the rock race. Breathe

in Jersey’s dramatic landscapes, and reward you

efforts, with an adrenaline-fueled ‘on the rocks’

cocktail, served up by the best Jersey mixologists.

Ambassador: Eleanor, Rockclimber Girl

Streetlife Craft Beer & Gin

Spring Festival (Mar/Apr)

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