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Product Stewardship Dematerialisation + Rematerialisation + People Dr Mick Abbott Otago Institute of Design | University of Otago + Otago Polytechnic

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Page 1: Product Stewardship Dematerialisation Rematerialisation · PDF fileProduct Stewardship Dematerialisation + Rematerialisation + People Dr Mick Abbott Otago Institute of Design | University

Product Stewardship

Dematerialisation+

Rematerialisation+

People

Dr Mick AbbottOtago Institute of Design | University of Otago + Otago Polytechnic

Page 2: Product Stewardship Dematerialisation Rematerialisation · PDF fileProduct Stewardship Dematerialisation + Rematerialisation + People Dr Mick Abbott Otago Institute of Design | University

CONTEXT 1: GLOBAL CLIMATE CHANGE

Page 3: Product Stewardship Dematerialisation Rematerialisation · PDF fileProduct Stewardship Dematerialisation + Rematerialisation + People Dr Mick Abbott Otago Institute of Design | University

CONTEXT 1: GLOBAL CLIMATE CHANGE

Page 4: Product Stewardship Dematerialisation Rematerialisation · PDF fileProduct Stewardship Dematerialisation + Rematerialisation + People Dr Mick Abbott Otago Institute of Design | University

CONTEXT 2: A NATIONAL VISION OF 100% PURE

Page 5: Product Stewardship Dematerialisation Rematerialisation · PDF fileProduct Stewardship Dematerialisation + Rematerialisation + People Dr Mick Abbott Otago Institute of Design | University

CONTEXT 2: A NATIONAL VISION OF 100% PURE

Page 6: Product Stewardship Dematerialisation Rematerialisation · PDF fileProduct Stewardship Dematerialisation + Rematerialisation + People Dr Mick Abbott Otago Institute of Design | University

CONTEXT 3: A LOCAL VISION OF ???

Page 7: Product Stewardship Dematerialisation Rematerialisation · PDF fileProduct Stewardship Dematerialisation + Rematerialisation + People Dr Mick Abbott Otago Institute of Design | University

CONTEXT 3: A LOCAL VISION OF ???

Page 8: Product Stewardship Dematerialisation Rematerialisation · PDF fileProduct Stewardship Dematerialisation + Rematerialisation + People Dr Mick Abbott Otago Institute of Design | University

“Traditionally the designer begins work only after the content has been shaped. The designer determines how something is said … but not what is being said”

Bruce Mau

CONTEXT 4: AN EXPANDED ROLE FOR DESIGN

Page 9: Product Stewardship Dematerialisation Rematerialisation · PDF fileProduct Stewardship Dematerialisation + Rematerialisation + People Dr Mick Abbott Otago Institute of Design | University

DESIGN AS A PRODUCER OF POSSIBILITIES

SCENARIOS OF THE FUTURE

Page 10: Product Stewardship Dematerialisation Rematerialisation · PDF fileProduct Stewardship Dematerialisation + Rematerialisation + People Dr Mick Abbott Otago Institute of Design | University

CONTEXT 5: DESIGN PRODUCES POSSIBILITIES

SCENARIOS OF THE FUTURE

Page 11: Product Stewardship Dematerialisation Rematerialisation · PDF fileProduct Stewardship Dematerialisation + Rematerialisation + People Dr Mick Abbott Otago Institute of Design | University

CONTEXT 6: FROM UNDERSTANDING SUSTAINABILITY AS AN END TO UNDERSTANDING SUSTAINABILITY AS A TOOL

Page 12: Product Stewardship Dematerialisation Rematerialisation · PDF fileProduct Stewardship Dematerialisation + Rematerialisation + People Dr Mick Abbott Otago Institute of Design | University

CONTEXT 6: FROM UNDERSTANDING SUSTAINABILITY AS AN END TO UNDERSTANDING SUSTAINABILITY AS A TOOL

FROM AN AESTHETICS OF SUSTAINABILITY, TO SUSTAINABILITY AS A SERIES OF FRAMEWORKS

Page 13: Product Stewardship Dematerialisation Rematerialisation · PDF fileProduct Stewardship Dematerialisation + Rematerialisation + People Dr Mick Abbott Otago Institute of Design | University

Energy and the ecological rucksack

How much nature (excluding water and air)

does the production of one megawatt hour

(1million watts) of electricity?

Brown coal generation plant 11015 kg

Heavy oil generation plant 652 kg

Gas and steam generation plant 234 kg

Flowing water generation plant 120 kg

Small-scale wind generation plant 66 kg

Decentralised power plants based on

renewable resources are extremely nature-

extensive. They do, however, require a lot of

space. Are off-shore wind generation plants

the solution?

http://www.faktor-x.info/

FRAMEWORK 1: DEmaterialisation

Page 14: Product Stewardship Dematerialisation Rematerialisation · PDF fileProduct Stewardship Dematerialisation + Rematerialisation + People Dr Mick Abbott Otago Institute of Design | University

Metals - and their ecological

rucksack

Nature consumption required for the

production of

1 ton of steel 7 t

1 ton of aluminium 85 t

1 ton of copper 500 t

1 ton of platinum 320300 t

1 ton of gold 500000 t

Minerals

http://www.faktor-x.info/

FRAMEWORK 1: DEmaterialisation

Page 15: Product Stewardship Dematerialisation Rematerialisation · PDF fileProduct Stewardship Dematerialisation + Rematerialisation + People Dr Mick Abbott Otago Institute of Design | University

FRAMEWORK 1: DEmaterialisation

Page 16: Product Stewardship Dematerialisation Rematerialisation · PDF fileProduct Stewardship Dematerialisation + Rematerialisation + People Dr Mick Abbott Otago Institute of Design | University

The recycling fairy tale

A model equation. 100 aluminium

cans are sold, drank, collected

and then recycled within three

weeks.Based on a recycling

quota of 50 percent it will take

less than half a year before all of

the aluminium is lost.

Based on a recycling quota of 75

percent it will at least take a year.

And based on a dream quota of

90 percent total loss will take

place after two years.Not even a

deposit on cans will help.

http://www.faktor-x.info/

FRAMEWORK 1: DEmaterialisation

Page 17: Product Stewardship Dematerialisation Rematerialisation · PDF fileProduct Stewardship Dematerialisation + Rematerialisation + People Dr Mick Abbott Otago Institute of Design | University

FRAMEWORK 2: REmaterialisation

Page 18: Product Stewardship Dematerialisation Rematerialisation · PDF fileProduct Stewardship Dematerialisation + Rematerialisation + People Dr Mick Abbott Otago Institute of Design | University

FRAMEWORK 2: REmaterialisation

Page 19: Product Stewardship Dematerialisation Rematerialisation · PDF fileProduct Stewardship Dematerialisation + Rematerialisation + People Dr Mick Abbott Otago Institute of Design | University

FRAMEWORK 2: REmaterialisation

Page 20: Product Stewardship Dematerialisation Rematerialisation · PDF fileProduct Stewardship Dematerialisation + Rematerialisation + People Dr Mick Abbott Otago Institute of Design | University

Dematerialisation + REmaterialisation

Mix of these two frameworks currently being applied by Andrew Wallace and myself in a number of commercial settings

Waste Audits[as products & services]

Dematerialisation

Page 21: Product Stewardship Dematerialisation Rematerialisation · PDF fileProduct Stewardship Dematerialisation + Rematerialisation + People Dr Mick Abbott Otago Institute of Design | University

Dematerialisation + REmaterialisation

Mix of these two frameworks currently being applied by Andrew Wallace and myself in a number of commercial settings

Material Flows + System Flows [provenance]

REmaterialisation

Page 22: Product Stewardship Dematerialisation Rematerialisation · PDF fileProduct Stewardship Dematerialisation + Rematerialisation + People Dr Mick Abbott Otago Institute of Design | University

DEmaterialisation + REmaterialisation

Mix of these two frameworks currently being applied by Andrew Wallace and myself in a number of commercial settings

+ People

Interviews + Observations

Page 23: Product Stewardship Dematerialisation Rematerialisation · PDF fileProduct Stewardship Dematerialisation + Rematerialisation + People Dr Mick Abbott Otago Institute of Design | University

$

Brand Value

Social Value

+

+

DEmaterialisation + REmaterialisation

Mix of these two frameworks currently being applied by Andrew Wallace and myself in a number of commercial settings

Page 24: Product Stewardship Dematerialisation Rematerialisation · PDF fileProduct Stewardship Dematerialisation + Rematerialisation + People Dr Mick Abbott Otago Institute of Design | University

DEmaterialisation

REmaterialisation

People

+

+

DEPARTMENT OF DESIGN STUDIES STUDENTS AT THE UNIVERSITY OF OTAGO