Product & Service Innovation

Delphine Truong Caroline Valière Camille Le Vavasseur

Unseaming wardrobe

Team 6

As toddlers grow up very fast, their wardrobes have to be renewed frequently.

How do parents deal with their children’s wardrobe?

• They buy new clothes

• They buy second hand clothes

• They get second hand clothes from their personal network

I. The Problem

II. Problem Analysis

• Money consumingTo renew the wardrobe often, with good quality clothes is expensive

• Time consuming Going to the stores, finding the clothes, getting rid of them

• Space consumingWhere to keep the wardrobe?

• Lack of personalizationLimited choice if tight budget

Example: Delphine’s former style

III. Options

ServiceParents can sell and buy second hand clothes in:- Local shops- Professional online website Many similar services already exist

Extensible materials-Ally fabrics and extensible materials- Polyvinylchloride- Inspired by “stretched ceiling” Not very adapted to clothing

Multi-sized clothes with zippers Unaesthetic aspect; difficult to have more than one extra size

Our solution Concept brand: Multi-sized items

• 3 layered seams

• When the kid grows up, parents can undo the stitches easily and keep the item longer

• Gain several centimeters in length and width

• Sewing techniques:- Catchstitch sewing technique http://www.youtube.com/watch?v=uJUL3tu-Fec- Shoulders: several techniques (wrinkled, node…)

PrototypesDrawings & demonstration

Height in CM Age Weight in

Kg Bust size Waist size

86 2 12 52 48

94 3 14 54 50

102 4 15,5 56 52

108 5 17,2 58 53

Shirt with adjustable braces:

Average clothes sizes for kids between 2 and 5 years old:

Benefits

• Cost saving: buy three times less clothes

• Time and effort saving:- No need to go shopping as often- No need for the parents to sew themselves

• Space saving: divides wardrobe size by three

• Fashionable: size is more adjusted to the measurements of the kid

Obstacles & solutions (I)

• Buyers can mess up between the 2 seams when taking them offUse different thread colors or printing different colors along the threads inside the garment.

• Buyers don’t necessarily have the tools and skill to take off the thread easily. Propose to buy the tools to remove stitches and a small user’s guide

How to remove stitches

• Garments for babies are more constraining and difficult to conceive• From a certain age, kids don’t grow as fast anymore and they also damage their clothes very quickly. Collection from 2 to 6 years old

• With some fabrics and strong colors, taints fade away Use light colors, good quality fabric and dye

• Not suitable with too thick fabrics because of the several layers Use thin fabrics

• Limited span of clothes type and designs Use this constraint as a core style that will characterize the brand

Obstacles & solutions (II)

THANK YOU!