Demonstrate values

You can create invoice directly

Slimvoice - users able to use the product on the landing page

Reaffirming Freedom

User feel the sense of control over when they can pay

Use Urgency

Countdown create the urgency not to wait

Use Social Proof

Easy to reach Call to action

User do not need to scroll or lookup for the buy button

Show how it works for specific target market

Illustration shows examples of targeted users

Show benefits on Call to Action

pancakeapp.com

Reminding users why it’s worth it

Sell benefits not features

Use anchoring

Stirring curiosity

Give free chapters to demonstrate values

Interactive Pricing

Mailchimp - users able to insert any number of subscribers, therefore decrease call supports

Help buyers make decision

Audible - The most expensive items are automatically preselected to be paid.

Amazon - Displays other product compatibility with your purchased product from your Amazon purchase history.

Give suggestion from past purchases

Help buyers make decision even faster

Amazon.com - Shows the most helpful favourable review and the most helpful critical review on top so user able to make decision faster