product registration and consumer communication made natural
TRANSCRIPT
The most natural way to register products and to enable communica6on
between users and manufacturers
The contact with the consumer gets lost with distribu6on…
• Where is the machine? • Who bought it? • What happens a;er purchase?
? … and important ques0ons remain unanswered:
Companies invest a lot of resources to rebuild such contact…
…Is this really effec6ve and efficient?
$$$ Promo6ons $$$
Direct marke0ng
Some Informa0on
ThingleMe eases product registra6on and communica6ons between end-‐users and manufacturers
h$p://goo.gl/nOzkRm
Watch our 1’:37” on Vimeo
ThingleMe assists customers in all phases of the product lifecycle and con6nuously feeds the manufacturer back with data and insights
• Picture of the receipt • With e.g.: distributor, date, other purchased items
• Serial number • And possibility to get e.g.: model, desBnaBon country/channel
• User informaBon • With e-‐mail and/or social network profile
• Loca6on
Usage Registration
• Ques6ons • Feedback • On e.g.: product, customer service
• Sugges6ons • On e.g.: product, customer service
• Purchases of consumables
• Informa6on requests • Requests of technical assistance
• Spare parts / new appliances purchases
Failure
Advantages
More value to the consumer “Interac0ng with the
company made natural”
• No need for a computer • No need to look for contacts and product/issue informaBon
• No telephone pre-‐selecBon and waiBng Bme
• No need to look for product informaBon
• User and locaBon informaBon are automaBcally shared with the company
More value to the company “Cheaper and effec0ve consumer contacts”
• Faster and cheaper construcBon of the customer DB
• IdenBficaBon of distribu6on flaws (e.g.: cross shipping)
• IdenBficaBon of counterfeit • Private conversaBons (avoid social network negaBve amplificaBon)
• ConversaBons are on-‐demand and to the point, in one word: effec6ve
• Lower cost of management (vs. e-‐mail and telephone)