Hebring Shoryudo

インドネシアアニメーション“ Hebring”共同展開のご提案

Background

Hebring Shoryudo is a collaboration project among Fanworks, Chukyo TV and Main Studios- sponsored and supported by Ministry of Internal Affair and Communication Japan, under Nomura Research Institute supervision.

The result product will be a combination of animation and live shooting, each 3 minutes and 9 minutes, with total duration of 12 minutes. Total episodes that will be produced is 4 episodes (4 x 12 minutes), planned to occupy 2 x 30 minutes airing time on Chukyo TV and a national TV in Indonesia on February 2015.

Project RoleProgram Initiator Ministry of Internal Affairs and CommunicationProgram Supervisor Nomura Research InstituteExecutive Producer FanworksLive Action Producer Chukyo TVAnimation Developer Main Studios

About MICThe Ministry of Internal Affairs and Communications ( 総務省 ) or Ministry of Internal Affairs and Communications is a cabinet-level ministry in the Government of Japan. The English name Ministry of Public Management, Home Affairs, Posts and Telecommunications (MPHPT) was used prior to 2004. It is housed in the 2nd Building of the Central Common Government Office at 2-1-2 Kasumigasaeki in Chiyoda, Tokyo, Japan.

The Ministry oversees the Japanese administrative system, manages local governments, elections, telecommunication, post, and governmental statistics.http://en.wikipedia.org/wiki/Ministry_of_Internal_Affairs_and_Communications

About NRI

Nomura Research Institute, Ltd. (NRI; Japanese: 野村総合研究所 or 野村総研 for short) was established in 1965, now employs about 4700 people, and is Japan's largest consulting and IT consulting firm.

It owns ten subsidiaries in Japan and multiple subsidiaries overseas, in New York City, Dallas, London, Shanghai, Beijing, Hong Kong, Moscow, Taipei, the Philippines, and Singapore.

About FanworksCompany Name FanWorks Co., Ltd.

Address Shibuya district of Tokyo before the Shrine 3-chome 38 1 JP-4-chome Bldg Hikaru 202

Phone No. [Telephone] 03-5772-7210 / [FAX] 03-5772-7205

Founded August 8, 2005

Services 1. Animation, video planning, production 2. Artist management3. Character development and training4. Planning, development, maintaining websites5. PR and Media Planning 6. CGM, of user communication planning 7. Commercialization deployment 8. Rights processing, contract conclusion 9. Consulting

About Chukyo TVCompany Name

Chukyo TV / CTV

Member of Nippon News Network (NNN) and Nippon Television Network System (NNS)

Based on Nagoya, JapanFounded March 1, 1968Aired in All over Japan specially in in Aichi Prefecture, Gifu Prefecture,

and Mie Prefecture

http://www.ctv.co.jp/

About Main StudiosCompany Name PT Citra Gambar Imagi

Address Pertokoan Bolsena blok B no.5- Gading Serpong, Tangerang 15333Phone No. 021-2967 0073/ 0124

Founded 2007

Services 1. 3D animation developer2. Character and IP developer3. Visual effects and production house for films

http://www.main-studios.com

About ShoryudoShoryudo- the rising dragon region, is a national tourism program to promote central Japan.

The program start from the bottom of central Japan and continue up- consisting sight-seeing tourism spots, cultural visits and culinary adventure

Philosophy behind “the rising dragon” is to encourage people to be a better person, both physically and spiritually

http://go-centraljapan.jp/en/special/shoryudo/about.html

About HebringHebring is an Indonesian superhero character, founded in 2007 in a short 3D animation. Hebring became an awards winning character since the beginning, getting recognition both nationally and internationally. Hebring exists in 3D short animations, comic book, and merchandising.

FanWorks, first found Hebring in 2012 - during the ASEAN Japan Creative Networks in Singapore. In 2013, a year after, FanWorks introduced Hebring to Chukyo TV, which at that time looking for an ASEAN based characters to be part of their 45th anniversary celebration.

Hebring won ASEAN Character Awards in September 2014 in Tokyo and Ministry of Internal Affairs and Communication competition for Japan’s national TV content in October 2014

目的Hebring in Animation and Comic

● 社内① 今注目のインドネシアクリエイターの魅力的なコンテンツをいち早くオンエア②中京テレビ 50周年記念キャラクターとして使用　→自社コンテンツとして育成。

● 社外（海外含め）① コンテンツビジネスのノウハウづくり②ASEAN 市場への参入　→ ASEAN のクリエイターを日本で展開、 ASEAN ～海外へも拡大（インドネシア、日本を拠点に世界へ）

Hebring IP Development Plan

ASEAN

コラボ

ゲーム

グッズ

アニメ

記念キャラクター

ケーブルテレビ

コミック

50 周年記念キャラクターはこいつだ！

日本市場に向けた新作

コミック化もしやすい絵

アクションゲームでカッコよく

名古屋 × ジャカルタ

省庁とも連携

Hebring Shoryudo

12 mins

3 mins 9 mins

animation live shooting

Animation:about Hebring having adventures at Shoryudo tourism spots- the animation is an opening for the live shooting

Live Shooting:about tourism spots along the Shoryudo

Airing Structure

30 mins

3 mins 9 mins

animation live shooting

Animation:about Hebring having adventures at Shoryudo tourism spots- the animation is an opening for the live shooting

Live Shooting:about tourism spots along the Shoryudo

3 mins 9 mins

animation live shooting

commercial time

Chukyo TV Program Preview NRI contract