product owners meetup - pivots for real
TRANSCRIPT
![Page 1: Product Owners Meetup - Pivots for real](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58767e151a28ab1b158b52b9/html5/thumbnails/1.jpg)
CONFIDENTIAL | 1
Featured Project:The Wroclaw West Bypass, Poland
Trusted by the world’s largest projects
Pivots for real: how we've hacked up
some data to know we've hit the mark
Mark Smith @markjdsmith
![Page 2: Product Owners Meetup - Pivots for real](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58767e151a28ab1b158b52b9/html5/thumbnails/2.jpg)
CONFIDENTIAL | 2
Obligatory Who am I
![Page 3: Product Owners Meetup - Pivots for real](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58767e151a28ab1b158b52b9/html5/thumbnails/3.jpg)
CONFIDENTIAL | 3
BidContender
• Online Tender Management platform that has connected builders and subbies on $48 billion in projects this year
![Page 4: Product Owners Meetup - Pivots for real](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58767e151a28ab1b158b52b9/html5/thumbnails/4.jpg)
CONFIDENTIAL | 4
Stories -> Hypothesis
120 Points = done
http://www.agileproductdesign.com/
![Page 5: Product Owners Meetup - Pivots for real](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58767e151a28ab1b158b52b9/html5/thumbnails/5.jpg)
CONFIDENTIAL | 5
How to know what’s of value?
• Experiments, validated learning, testing things
Read it, loved it, but… when it came to it. How?
![Page 6: Product Owners Meetup - Pivots for real](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58767e151a28ab1b158b52b9/html5/thumbnails/6.jpg)
CONFIDENTIAL | 6
Torres format hypothesis
http://www.producttalk.org/2014/11/the-5-components-of-a-good-hypothesis/
![Page 7: Product Owners Meetup - Pivots for real](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58767e151a28ab1b158b52b9/html5/thumbnails/7.jpg)
CONFIDENTIAL | 7
Hypothesis Wall
![Page 8: Product Owners Meetup - Pivots for real](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58767e151a28ab1b158b52b9/html5/thumbnails/8.jpg)
CONFIDENTIAL | 8
![Page 9: Product Owners Meetup - Pivots for real](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58767e151a28ab1b158b52b9/html5/thumbnails/9.jpg)
CONFIDENTIAL | 9
![Page 10: Product Owners Meetup - Pivots for real](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58767e151a28ab1b158b52b9/html5/thumbnails/10.jpg)
CONFIDENTIAL | 10
Geckoboard and DataHero shows the data
![Page 11: Product Owners Meetup - Pivots for real](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58767e151a28ab1b158b52b9/html5/thumbnails/11.jpg)
CONFIDENTIAL | 11
Build until the number moves… or doesn’t.
2 weeks
![Page 12: Product Owners Meetup - Pivots for real](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58767e151a28ab1b158b52b9/html5/thumbnails/12.jpg)
CONFIDENTIAL | 12
Fake it `til you make it.
![Page 13: Product Owners Meetup - Pivots for real](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58767e151a28ab1b158b52b9/html5/thumbnails/13.jpg)
CONFIDENTIAL | 13
TV’s are essential
![Page 14: Product Owners Meetup - Pivots for real](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58767e151a28ab1b158b52b9/html5/thumbnails/14.jpg)
CONFIDENTIAL | 14
![Page 15: Product Owners Meetup - Pivots for real](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58767e151a28ab1b158b52b9/html5/thumbnails/15.jpg)
CONFIDENTIAL | 15
An exampleHypothesis 2 X Transactions
Feat
ures
Outc
omes
$
Say, 20/ month
40/ month & growing
Many iterations of price, duration
offer, app, marcomm
s
![Page 16: Product Owners Meetup - Pivots for real](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58767e151a28ab1b158b52b9/html5/thumbnails/16.jpg)
CONFIDENTIAL | 16
![Page 17: Product Owners Meetup - Pivots for real](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58767e151a28ab1b158b52b9/html5/thumbnails/17.jpg)
CONFIDENTIAL | 17
Further Reading
http://www.businessmodelgeneration.com/book
http://practicetrumpstheory.com/ http://www.amazon.com/Value-Proposition-Design-Customers-Strategyzer/dp/1118968050
http://shop.oreilly.com/product/0636920033851.do
![Page 18: Product Owners Meetup - Pivots for real](https://reader036.vdocuments.mx/reader036/viewer/2022062316/58767e151a28ab1b158b52b9/html5/thumbnails/18.jpg)
CONFIDENTIAL | 18 Seattle Tunnel State Route 99, U.S.A | US $1.4B Value
Thank You