product negatives to positives
DESCRIPTION
Explores a strategy to present your product in honest and compelling ways.TRANSCRIPT
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Negatives->Positives
Worldview/Perspective
Examples
Lessons Learned
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So what do you have to say?
Markets are Conversations
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How do you see the world?
Who else sees things the way I do?
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More Cluetrain
Companies attempting to position themselves should take a position.
Optimally it should relate to something the market actually cares about.
Bombastic boasts do not = a position
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Before:Power running / Brute forcePass as a surprise
Change the Game
After:Short passing / SkillRun as a surprise
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Example
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What is important? Ease of Expression!
Another Example
Negatives:Too ShortNot PrivateCan’t ScaleNot a Business
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NeutronC
Software Product
A tool for deployment of ANSI C software
Converts C-code to a new executable
Each instruction is 10x slower (!?)
25% in size
Size Matters!
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NeutronC
Position- Big value in compact code with controlled performance penalty
Embedded world - extreme cost sensitivity
Applications profiled20% of code untouched80% of code compacted
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Visual Thinking
A Different Example
Expressive Language Disability
Severe Articulation Delays
Presents as a “Person of Limited Intelligence”
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Lessons Learned
Decide what you think is important
Problems that need solving
Where things are going
Show how your product reflects your beliefs
Now and in the future
Ask your customers to come along for the ride
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Get in the Picture
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