PRODUCT MIX

PRODUCT MIXFaculty: Ms Jiveta ChaudharyFor SOM, NCU Jul Dec 2015Ph # 9999-023-0451What is a Product?Anything that can be offered to a market forAttentionAcquisitionUse orConsumptionthat might satisfy a need or want.Products include: -ServicesEventsPeoplePlacesIdeasOr any mixes of these.What is a Product?EXPERIENCE MARKETING(or creating experiences for the Customers)

What is a Product?EXPERIENCE MARKETING(or creating experiences for the Customers)

What is a Product?EXPERIENCE MARKETING- International

What is a Product?PRODUCT LEVELS

PRODUCT LEVELS

What is a Product?PRODUCT CLASSIFICATIONSWhat is a Product?PRODUCT CLASSIFICATIONS Customer ProductsCONSUMER PRODUCTS

What is a Product?PRODUCT CLASSIFICATIONS Industrial ProductsProduct and Service DecisionsIndividual Product DecisionsProduct Line DecisionsProduct Mix DecisionsBranding Strategy: Brand EquityThe differential effect that knowing the brand name has on customer response to the product or its marketingBrand Strength DimensionsDifferentiationKnowledgeRelevanceEsteemBranding Strategy: Building Strong BrandsBrand Development Strategies

Services

New Product Development

Product Life Cycle