product mgt
DESCRIPTION
Analysis of niche mkt and productTRANSCRIPT
Group 1 & 2 Alka.G.Pillai Ambily.J.Xavier Naveen Anil Priya Elsa Philip
Group 1 & 2Alka.G.PillaiAmbily.J.XavierNaveen AnilPriya Elsa Philip
JACKFRUIT 365Freeze dried jackfruitJames Joseph former Microsoft director and founder of Professional BharatiTetrapakingProduct expires in a yearAmalgam helps in food processing
StrengthsWeaknessesHealthy diet Procurement is difficultLower elevated blood pressureProduct acceptance is low Anti-oxidants in jackfruit fight against ailments and anaemia Seasonal product Preserved for a yearChips, Seed flour, jam, wine can be madeSUCCESS FACTORSNutritious and healthy dietNiche marketJackfruit recipes are new attractions for chefsPreservation factorTie-up with Amalgam
Marketing StrategiesPoint of sales demoTie-up with grocery e-tailersB2B with Hotel industrySponsorship in cookery shows YouTube ads in cookery videosOrder online
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