Product Managers: How to get your developers

love you?Andrei Rebrov

CTO & Co-founder @ Scentbird

Who Am I• Software developer

for 8 years (Avis UK, UBS Investment Bank)

• Agile engineering coach at ScrumTrek

• CTO & Co-founder at Scentbird

Agenda• Why product managers and

developers might not like each other• Why communications are so hard• How to talk to each other and finally

get a result we want

TYPICAL PROBLEMS

Documentation

• Cover-Your-Ass Development

• Usually outdated• People don’t like

to read it

Wrong Estimates

Lack of Transparency

AS A RESULT…

Communications are hard

Imagine tree

TREE

What might help• Story Mapping• Spec By Example

Story Mapping

EXERCISE

EXERCISE

Q & A

Thank you!Follow me as @andrebrov:• twitter• medium• facebook• githhub