product manager ? sorry we don't have anyone
DESCRIPTION
Thoughts about how a startup can survive without any Product ManagerTRANSCRIPT
Product Manager
Sorry, ePi didn’t have anyone:-s
“If you want to succeed, you’ve got to be okay to just lose control”
Alexis Ohanian
ePi_LongoCo-founder
Tue 17 Jul2012
Tuesday, July 17, 2012
Why?
Never have enough
People Money
Experience Reputation
Tuesday, July 17, 2012
How can we survive?
Company/Brand Vision
Product Positioning
Blue Ocean Learn to Smile :)
Tuesday, July 17, 2012
How can we survive?
Company/Brand Vision ePiWe seek to create a
flexible, scalable and most profitable system for
delivering and monitoring information on Internet.
Tuesday, July 17, 2012
How can we survive?
Product Positioning“In marketing, positioning has come to mean the process by which marketers try to create
an image or identity in the minds of their target market for
its product, brand, or organization.”
Wikipedia
Functional
Symbolic
Experiential
Tuesday, July 17, 2012
Product Positioning
Functional Solve Problems
ProvideBenefits
Get favorable perception by investors/lenders
“A business that makes nothing but money is a poor
business”
H.Ford
Tuesday, July 17, 2012
Product Positioning
Functional
ProvideBenefits
Get favorable perception by investors/lenders
“A business that makes nothing but money is a poor
business”
H.Ford
“Service that would let people bring all their files anywhere, with no need to email around
attachments”
Tuesday, July 17, 2012
Product Positioning
Functional Solve Problems
Get favorable perception by investors/lenders
“A business that makes nothing but money is a poor
business”
H.Ford
Benefit 1(0)GB storage
up to 25MB attachment
Tuesday, July 17, 2012
Product Positioning
Functional Solve Problems
ProvideBenefits“A business that
makes nothing but money is a poor
business”
H.Ford
Tuesday, July 17, 2012
Product Positioning
Symbolic Self-image enhancement
Ego identification
Belongingness/Social Meaningfulness
“If you can't make it good, at least make
it look good.”
B.Gates Affective fulfillment
Tuesday, July 17, 2012
Product Positioning
Symbolic Self-image enhancement
Ego identification
Belongingness/Social Meaningfulness
“If you can't make it good, at least make
it look good.”
B.Gates Affective fulfillment
Tuesday, July 17, 2012
Product Positioning
Symbolic Self-image enhancement
Ego identification
Belongingness/Social Meaningfulness
“If you can't make it good, at least make
it look good.”
B.Gates Affective fulfillment
Line Camera/Naver
Tuesday, July 17, 2012
Product Positioning
SymbolicSelf-image enhancement
Ego identification
Belongingness/Social Meaningfulness
“If you can't make it good, at least make
it look good.”
B.Gates Affective fulfillment
Coco Chanel believed that women should wear
perfume wherever they wanted to be kissed.
“What do I wear in bed? Why Chanel No. 5 of
course”.
M.M
Tuesday, July 17, 2012
Product Positioning
Symbolic
Self-image enhancement
Ego identification
Belongingness/Social Meaningfulness
“If you can't make it good, at least make
it look good.”
B.Gates Affective fulfillment
...belonging helps us (social animal) survive...
Tuesday, July 17, 2012
Product Positioning
SymbolicEgo identification
Belongingness/Social Meaningfulness
“If you can't make it good, at least make
it look good.”
B.Gates
Affective fulfillment
Self-image enhancement
“Wii Sports: All the frustration of real sports with out the physical exercise.”
Felix Harneis (?)
Tuesday, July 17, 2012
Experiential SensoryStimulation
Cognitive Stimulation
“I always practise penalties, but what people don't understand is that you can never recreate
that pressure situation that you're under.”
A.Shearer
Of or relating to sensation or the physical senses; transmitted or perceived by the senses
Of or relating to the psychological result of perception and learning and reasoning
Augmented Reality (AR)
Tuesday, July 17, 2012
ePi’s products
ePiWe seek to create a flexible, scalable and
most profitable system for delivering
and monitoring information on
Internet.
Solve Problem
Solve Another Problem
Symbolic?
+ Benefit
Fans+ Benefit
Why not?
Gab
Tuesday, July 17, 2012
Blue Ocean Four Actions Framework
Eliminate Raise
Reduce Create
factors that your industry has long
competed on
factors well above the industry’s
standard
factors well below the industry’s
standard
factors that the industry has never
offered
Tuesday, July 17, 2012
Blue Ocean Four Actions Framework
Eliminate Raise
Reduce Create
Highest CostLess-valued featuresWrong Customers
Benefit (Gmail)Cost (Freemium?)
CostFeatures (Tumblr)Wrong Segments
new Experiencenew Segment
Tuesday, July 17, 2012
Four Actions Framework
Eliminate Raise
Reduce Create
Press Clipping...
Automation ...
Human CostMarketing Cost
...
New MarketSMM Framework
...
Tuesday, July 17, 2012
Learn to Smile ;)
Tuesday, July 17, 2012
Learn to Smile ;) HiPPO Highest Paid
Person Opinion
Be Human! Work!=Life
Talk, Smile and never think you’re the user
Tuesday, July 17, 2012
Books
Tuesday, July 17, 2012
Tks :)“Theory is splendid but until put it into
practice, it is valueless”James Cash Penney
ePi_LongoCo-founder
Tue 17 Jul2012
Tuesday, July 17, 2012