product management & brand management
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Product management & Brand Management. Unit no 1 Product Life Cycle and its variants. Syllabus. Unit I Product Life Cycle and its variants. Learning objectives. To Understand What is a product What is Product life cycle Stages of product life cycle - PowerPoint PPT PresentationTRANSCRIPT
Datta Meghe Institute of
Management Studies
Product management & Brand Management
Unit no 1
Product Life Cycle and its variants.
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Datta Meghe Institute of
Management Studies
Syllabus
Unit I
Product Life Cycle and its variants.
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Datta Meghe Institute of
Management Studies
Learning objectives
To Understand What is a product
What is Product life cycle
Stages of product life cycle
What are the variants of product lifecycle.
Datta Meghe Institute of
Management Studies
What is a product?
• A product is any offering by a company to a market that serves to satisfy customer needs and wants.
• It can be an object, service, idea,etc.
Datta Meghe Institute of
Management Studies
Product Life-Cycle
• Product life cycle asserts that:– Products have a limited life– Sales of the product pass through different
stages– Profits rise and fall at different stages of
PLC– Products require different strategies at
each stage of their life cycle
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Product Life-Cycle-Sales & Profit:
SalesAndProfit
Time
Sales
Profit
INTRODUCTION
GROWTH
MATURITY
DECLINE
Introduction Growth Maturity Decline
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Product Category
Video ipods DVDs VCDs Video Cassettes
Product Form
Angular Pens
Gel Pens Ball Point Pens
Ink Pens
Brands Actros, MAN
Volvo FM& FHTata ACE
Tata 407, Ashok Leyland Ecomet 912
DCM Toyota, Matador
Examples of Product Life-Cycle:
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Management Studies
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Various Product Life Cycle Patterns
Example:a) b) c)
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Management Studies
ASSIGNMENT
• Explain in details PLC with examples • SAQs and LAQS
– What are the different stages of PLS– Explain 4 stages of PLC– Define with examples
• Introduction stage• Growth stage• Maturity stage• Decline stage
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Management Studies
Summary
A product is any offering by a company to a
market that serves to satisfy customer needs
and wants. Products have a limited life. Sales of
the product pass through different stage.
Profits rise and fall at different stages of PLC.
Products require different strategies at each
stage of their life cycle
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Datta Meghe Institute of
Management Studies
Reference
• Marketing Management – Kotler, Keller, Koshy, Jha