Amit MittalKamal GuptaSaurabh Jain

Sunil SainiVarun Chugh

1991 Launch of the 1st indigenous passenger car Tata Sierra. One millionth vehicle rolled out.

1994Launch of Tata Sumo - the multi utility vehicle.

1998 - Tata Safari - India's first sports utility vehicle launched. • Tata Indica, India's first fully indigenous passenger car

launched 1999 - 115,000 bookings for Indica registered against full

payment within a week. • Commercial production of Indica commences in full swing

2001 • Indica V2 launched - 2nd generation Indica. • 100,000th Indica wheeled out. • Launch of CNG Indica.• Indica V2 becomes India's number one car in its segment.

2002• 2,00,000th Indica rolled out. • 5,00,000th passenger vehicle rolled out. • Launch of the Tata Sumo'+' Series • Launch of the Tata Indigo

2003• Launch of the Tata Safari Limited Edition. • On 29th July, J. R. D. Tata's birth anniversary, Tata

Engineering becomes Tata Motors Limited. 2004

• New Tata Indica V2 launched• Tata Motors completes acquisition of Daewoo Commercial

Vehicle Company • Tata Motors completes acquisition of Daewoo Commercial

Vehicle Company

2005• Tata Motors rolls out the 500,000th Passenger Car from

its Car Plant Facility in Pune• Tata Motors launches Indica V2 Turbo Diesel.

2006• Tata Motors vehicle sales in India cross four million mark• Tata Motors extends CNG options on its hatchback and

estate range

Segmentation Indian Car Industry

Microsegmentation

ZenMaruti 800

Santro

Indica

Car New Price (Rs. lakhs) Old Price (Rs. Lakhs)

M800 (P) 1.84 2.09

M800 EX (P) 2.09 --

M800 DX (P) 2.35 2.46

Zen LX (P) 2.95,020    --

Zen VX (P) 3.46 3.46

Zen D - (D) 4.26,052 4.62

Tata Indica – (P) 2.59 --

Indica – (D) 2.85 --

Indica – (D) Semi Deluxe

2.95 --

Indica – (D) Deluxe 3.90 --

Santro - (P) 2.99 2.99

Santro – LX – (P) 3.49 3.49

Santro – DX – (P) 3.69 3.49

Source: The Tribune, Februrary 3, 1999

More Car per Car• Priced close to Maruti 800• Shaped like Zen• Spacious as an Ambassador

Marketed with slogans like "The Big... Small Car" and "More car per car," the ad campaign focused on roomy interiors and affordability

Attribute/CARTata

Indica Santro WagonR Alto

Interior Space x xx xxEngine

Performance x xx xRide and Handling x x x x

Fuel Efficiency xx x x xxx

Source : The Hindu, July 06

Fuel TypeEngine

CapacityMileage(City

)Price(Ex-showroom)

Tata

V2 Turbo Diesel 1405 cc 13.6 kmplRs. 3,29,863 - Rs.

4,35,108

V2 Xeta Petrol 1193 cc 12.1 kmplRs. 2,44,784 - Rs.

3,71,740

V2 DiCOR DieselRs. 3,67,023 - Rs.

4,43,215

HyundaiSantro Xing

Petrol 1086 cc 13.6 kmpl Rs. 2,67,201 - Rs.

3,76,023

Maruti

Alto Petrol 796 cc 14.6 kmplRs. 2,16,299 - Rs.

3,16,985

WagonR Petrol 1061 cc 13.9 kmplRs. 2,99,255 - Rs.

4,75,821

LPG 1061 14.1 kmplRs. 3,16,413 - Rs.

4,01,103Zen

EstilloPetrol 1061 cc 12.5 kmpl

Rs. 2,91,372 - Rs. 4,28,009

Source: DriveIside.com

Complaints regarding Gas Mileage and Horse Power

Launch of Indica V2

Launch of Wagon R and Alto

Cheap to run and Affordable to own Easy to maintain and Highly fuel-

efficient, Allowing low cost of operations for

commercial fleet Unlike fuel-guzzlers, Ambassador and

Maruti Esteem

Source: Economic Times