product hunt france - complete meetup @ numa - 07092016

How to make a successful Launch on Product Hunt?

September 7th, 2016

M A D E I N F R A N C E M A D E I N F R A N C E

#PHParis@producthunt_fr



• Timothée Le Quesne, CEO @ Energysquare • Marwann Al Saadi, Marketer @ Hellojam & ex-Head of Growth @ Birdly • Adrien Montcoudiol, Growth Marketing Advisor & co-Founder @ Mangrove

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Friendly chats, pizzas & beers 🍕🍻

PRODUCTHUNT IN A

KICKSTARTER CAMPAIGN

WHAT WE WANT TO CHANGE ///

5 /// energysquare - The new wireless charger /// 09/2016

•  Low battery symbol at the end of the day

•  The lack of convenience in current charging solutions

CURRENT USE ///


•  Most of the time our devices are laid on inert surfaces : tables, nightstand, etc…

ENERGYSQUARE TECHNOLOGY ///


•  a sticker plugged in your device

•  a pad connected to an outlet

+

ENERGYSQUARE TECHNOLOGY ///


Patented conductive charging technology


Square Two : up to 6 devices charging at the same time

OUR PRODUCTS ///

Square One : up to 4 devices charging at the same time

CONTEXT ///


•  We had just launched a campaign two days before •  Strong start but slowing down •  Mission of the day: get more backers

•  I already had a PH account

LAUNCH ///


•  Campaign posted at ~11am •  Just a Gif :

•  And a short “creator post”

LAUNCH ///


•  Immediately shared the news to 3 networks: NUMA, Paristech Entrepreneurs, Friends&Familly •  40 UpVotes in 20 minutes •  Trending right now

•  #1 in Tech •  Top 3 in Today’s popular

•  US wakes up •  Natural traffic : 200+ UpVotes in ~4 hours •  Nothing left to do but answering questions

RESULTS ///


LESSONS LEARNED ///


•  Answer fast to comments •  Launch early in the day •  The 1st hour is key •  Use your networks •  If you can, use a Gif •  Work your tagline

WHY I LOVE PRODUCTHUNT ///


•  Direct link with Hunters •  Community of tech enthusiasts •  Participating community •  New ideas & contacts •  Press •  PH Team available and receptive

THANK YOU.

timothee @energysquare.co

Q&A



September 2016

Birdly - @MarwannAS

How to make a successful launch on Product Hunt?

Summary

1. What’s Birdly?

2.  Product Hunt Launches

3.  Startup Side Projects

4.  Recommendations

The bridge between and

Birdly

ANALYTICS

Receive smart info & schedule customized

reports

CUSTOMER INFO

Access customer data through Slack

SMART ALERTING

Get warned when something abnormal

happens

TEAM MOTIVATION

Celebrate closed deals & make business more

transparent.

Our first Product Hunt Launch

When we launched

200 teams

Results

6.5k visits

645+ upvotes

Launch Preparation

RESPECT

Hunters are humans...

PREPARATION

Launch time, tagline, landing page, special

offer...

ENGAGEMENT

Reach out to Numa alumni, Slack

communities, answer comments, ask for

help...

TIMING

Surf trends, launch when the topic is still

hot...

Product Hunt Trends (simplified)

iOS Keyboards

Emojis

Slack Bots

Curated Directories

Messenger Bots

Pokémon Go Birdly

Reproducing our success

Creating “Backdoors” to our main product

Reproducing our success

Pulling strings? Not useful enough?

So what did we do instead ?

Side Projects as the new marketing

Giving back to the Product Hunt Community

Useful Trendy Next Launch

6.3k upvotes

500 leads

Results

20k visits

1.1k upvotes

250 teams

15 articles

3.2k upvotes

835 upvotes

528 upvotes

1.2k upvotes

In a nutshell

Be Useful to the PH

Community

Engage people from

the start

Timing is key

THANKS! Complete Report of our first Product Hunt Launch with more detail : bit.ly/birdlyph

Q&A



Adrien Montcoudiol Growth Marketing Advisor & co-Founder @ Mangrove



Q&A



product hunt france - complete meetup @ numa - 07092016

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