product development phases and supply chain planning structures
TRANSCRIPT
ECSCIA, European Centre of Supply Chain Information Architecture
Product development phases and supply chain planning structures
ECSCIA, European Centre of Supply Chain Information Architecture
Idea Project Design product
Planning formulation phases
ECSCIA, European Centre of Supply Chain Information Architecture
idea project design product
ECSCIA, European Centre of Supply Chain Information Architecture
idea
Idea phase
ECSCIA, European Centre of Supply Chain Information Architecture
idea
Conceptual thinking
Idea phase
ECSCIA, European Centre of Supply Chain Information Architecture
idea
Conceptual thinking
As the future is still far away and what is envisioned
often goes beyond what is well known today, the product opportunity is
expressed as intersections between segments
Idea phase
ECSCIA, European Centre of Supply Chain Information Architecture
Idea phase
Customer segmentation
Consumer segmentation
Technology segmentation
Market segmentation
Feature segmentation
Price segmentation
........................segmentation
........................segmentation
ECSCIA, European Centre of Supply Chain Information Architecture
Idea phase
The intersection between segments becomes identifiers for a future (potential product), a product identifier that can hold
a time series of demand & availability
ECSCIA, European Centre of Supply Chain Information Architecture
Master data to support One plan planning in the idea phase
•
• Formal & governed segmentation models
•One repository for segmentation models
• Cross organizational sharing of those segmentation models
•Cross organizational agreement on the intersections
ECSCIA, European Centre of Supply Chain Information Architecture
The project phase
Representation in planning
ECSCIA, European Centre of Supply Chain Information Architecture
Idea Project Design product
Planning formulation phases
ECSCIA, European Centre of Supply Chain Information Architecture
idea project design product
ECSCIA, European Centre of Supply Chain Information Architecture
project
Project phase
ECSCIA, European Centre of Supply Chain Information Architecture
Project
project
ProjectProject
Project
Project phase
ECSCIA, European Centre of Supply Chain Information Architecture
Project
Project
Project
Project phase
In the project phase, the ”project” becomes the indentifier for a future
(potential product), an identifier that can hold a time series of demand & availability
ECSCIA, European Centre of Supply Chain Information Architecture
ProjectProject
ProjectProject
Project phase
Conceptual thinking Transition
The project phase realises (some of, ie the approved ones) ideas from the idea phase. Planning focus moves from ”what can be
done” to ”how to do it”
ECSCIA, European Centre of Supply Chain Information Architecture
Project phaseThe central object in the project phase is (no
surprise..) the ”project”. The project is a constellation to execute tasks to realise either a final delivery or
some delivery needed to reach that final delivery. In planning the ”project” is often percieved as equal to a
future product (the deliverable).
This practice makes perfect sense when there really is a ”one to one” relationship but is in conflict with
aspirations of modularity and reuse where a deliverable will be used to fulfill many ideas.
ECSCIA, European Centre of Supply Chain Information Architecture
Project phaseThe segment intersection used in the idea phase need to transition to be expressed as projects.
”This project will realise the segmentintersection ”XXXYYY”
Project
ECSCIA, European Centre of Supply Chain Information Architecture
Project phaseThe transition from segment intersection to project is no
challenge as long as there is a one to one relationship between the segmentationmodel and the project. The challenge arises when many projects realise the same segmentintersection or when several segmentintersections are realised through one
project. This situation must be considered already when defining the intersections in the idea phase.
Challenge : If a one to one state can not be achieved, how can splits be defined & maintained?
Project
Project
ECSCIA, European Centre of Supply Chain Information Architecture
Master data to support One plan planning in the project phase
•
• Formal link to the segmentation model (Idea phase)
•One repository for project definition (”a project portfolio master”)
• Cross organizational /cross process sharing of the project definition • Cross organizational/cross process
agreement on relation to Idea and design phase, possibly including splits
ECSCIA, European Centre of Supply Chain Information Architecture
Transition of product dimensions in planning
ECSCIA, European Centre of Supply Chain Information Architecture
ONE plan requires ONE information model
ONE
ONE plan requires ONE information model
Sales
ECSCIA, European Centre of Supply Chain Information Architecture
ONE plan requires ONE information model
Sales Finance
ECSCIA, European Centre of Supply Chain Information Architecture
ONE plan requires ONE information model
Sales Finance
Operations
ECSCIA, European Centre of Supply Chain Information Architecture
ONE plan requires ONE information model
Sales Finance
OperationsProduct
development
ECSCIA, European Centre of Supply Chain Information Architecture
ONE plan requires ONE information model
Sales Finance
OperationsProduct
development
One plan
ECSCIA, European Centre of Supply Chain Information Architecture
ONE plan requires ONE information model
One Information model
Sales Finance
OperationsProduct
development
One plan
ECSCIA, European Centre of Supply Chain Information Architecture
ONE plan requires ONE information model
One Information model
-Cross the enterprise-Cross the product
lifecycle
ECSCIA, European Centre of Supply Chain Information Architecture
ECSCIA, European Centre of Supply Chain Information Architecture
Idea Project Design product
Planning formulation phases
ECSCIA, European Centre of Supply Chain Information Architecture
Idea+ Project Design product
idea project design product
ECSCIA, European Centre of Supply Chain Information Architecture
ECSCIA, European Centre of Supply Chain Information Architecture
idea
ECSCIA, European Centre of Supply Chain Information Architecture
idea
ECSCIA, European Centre of Supply Chain Information Architecture
idea
ECSCIA, European Centre of Supply Chain Information Architecture
idea project
ECSCIA, European Centre of Supply Chain Information Architecture
idea project
ECSCIA, European Centre of Supply Chain Information Architecture
idea project
ECSCIA, European Centre of Supply Chain Information Architecture
idea project design
ECSCIA, European Centre of Supply Chain Information Architecture
idea project design
ECSCIA, European Centre of Supply Chain Information Architecture
idea project design
ECSCIA, European Centre of Supply Chain Information Architecture
idea project design product
ECSCIA, European Centre of Supply Chain Information Architecture
idea project design product
ECSCIA, European Centre of Supply Chain Information Architecture
idea project design product
idea project design product
idea project design product
idea project design p
a project design product
The length of the phases differs