product design for rapid growth 2017
TRANSCRIPT
Hello!
Product Design for Rapid Growth
CONFIDENTIAL
Head of Design & UX ReferralCandy
Aditi Kulkarni
CONFIDENTIAL
VP Design Postman
My last 2.5 yrs
CONFIDENTIAL
CONFIDENTIAL
Story #1
Architecture > UX UX > Architecture
Faster Shipping Demo Days Excellent Onboarding Design Metrics Find your Champion
Faster, effective shipping
Improves collaboration between designers and developers
01
The team becomes a lot more systematic and disciplined
02
Get to the real effective product design decisions, faster
03
Make all the UI Components
Encourages prototyping rather than static mocks and wires
04
Helps the team choose the right toolchain for themselves
05
Ship, Ship, Ship!
Ship as much as you can, as fast as you can, as frequently as possible
Demo Days
Talk to people who use your products everyday
“Users don’t know what they want”Are you sure about that?
Chat with them
Excellent Onboarding
Showcase the value of your service instantly
Loyalty
“We’re a flat organization" 😂
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Design Metrics are your friends <3
“You’re not listening to our feedback”
Share your process
Story #3
Find your championSomeone who supports design and understands its potential impact
Faster Shipping Demo Days Excellent Onboarding Design Metrics Find your Champion
Thank You
@uxartist
www.aditikulkarni.com